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Rachmad Rizal
Universitas Wiraraja
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PROSES PENGAMBILAN KEPUTUSAN UNTUK PENENTUAN KEGIATAN BRANDING PT TELKOMSEL AREA MADURA Anis Kurli; Ida Syafriyani; Ahmed David Anugerah; Lily Elserisa; M. Harun Rasyid Ridlo; Rachmad Rizal
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2250

Abstract

Abstract The decision-making process the branding activities of PT Telkomsel Area Madura is an important agenda that the company needs to pay attention to in balancing the development of competitors in the market. Branding as a product education media is an extension of the company to get closer to its consumers so that product knowledge is more detailed and open. This research aims to determine the decision-making process carried out by the company to determine the branding activities that will be carried out. The method used in this research is descriptive qualitative, namely the researcher tries to describe the decision-making process carried out by PT Telkomsel Area Madura in determining product branding activities on outdoor media and outlets/retailers. The results of the research on the decision-making process for determining the company's branding activities are: first, in a top-down manner related to branding activities in outdoor media based on the results of product assessments carried out by leaders in each region. Second, bottom-up related to branding activities at outlets/retailers based on market share results and sales data obtained from the marketing team in the field, these results are used as input to superiors in making branding decisions at each outlet/retailer. Keywords: Decision Making Process, Branding, and Products
DESAIN BRANDING KERIS PARIWISATA SUMENEP Ahmed David Anugerah; Lily Elserisa; M Harun Rasyid Ridlo; Rachmad Rizal
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2267

Abstract

Branding pariwisata Kabupaten Sumenep merupakan salah satu usaha dalam membangun citra positif destinasi pariwisata yang harus dilakukan secara masif dan progresif dengan memuat berbagai realitas kehidupan sosial dan potensi pariwisata Kabupaten Sumnep. Desain branding destinasi adalah proses yang digunakan untuk mengembangkan identitas dan kepribadian unik yang berbeda dari semua tujuan destinasi wisata. Kajian konseptual ini menghuraikan beberapa dapatan kajian yang dikumpulkan dalam struktur pembahasan sistematis meliputi Pertama konsep umum branding pariwisata yang memandang bahwa branding destinasi sebagai fokus utama dalam rencana pembangunan pariwisata, Kedua implementasi branding keris Kabupaten Sumenep dilakukan dalam usaha melestarikan budaya keris masyarakat sumenep, Ketiga dijadikannya keris sebagai branding utama pariwisata sumenep dapat menjadi pembeda dari pariwisata diberbagai daerah Indonesia, Keempat bahwa keris sebagai identitas pariwisata sumenep sangat penting karena sesuai dengan konsep pembentukan identitas branding wisata yang meliputi aspek Physique, Aspek personality, Aspek culture, Aspek relationship, Aspek reflection dan Self Image.
Co-Authors Ahmed David Anugerah Anis Kurli Ida Syafriani Lily Elserisa M Harun Rasyid Ridlo M. Harun Rasyid Ridlo