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All Journal Value Added: Majalah Ekonomi & Bisnis Jurnal PKM Manajemen Bisnis International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Masyarakat Kesosi
Alis Arifa Rahman
Department Of Management, STIE Anindyaguna, Semarang, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences

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Introduction to Technology and Its Impact on the Indonesian Migrant Children in Malaysia Firdaus Firdaus; Andro Dewanta Noegroho; Aldiva Qolby Tiara; Fiderius Ismanto; M. Roby Jatmiko; Wa Ode Sitti Nurrahmah; Kukuh Mulyanto; Asepta Hendriyanto; Alis Arifa Rahman; Ellen Proborini; Heru Yulianto; Nuruddin Mahmud
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1823

Abstract

This community service program addressed the digital literacy gap among Indonesian migrant children at SB Pandan Jaya, Malaysia, who face limited access to digital resources and online safety education. The initiative aimed to strengthen students’ foundational digital skills, promote safe and ethical internet use, and equip teachers with practical tools to facilitate sustained digital literacy. The program was implemented in October 2025 at SB Pandan Jaya, involving 43 students aged 8–15 and 8 teachers, with 12 facilitators from Universitas Muhammadiyah Semarang, STIE Anindyaguna, and STT Pati. A mixed-method participatory approach was employed, combining pre- and post-assessments, classroom observations, reflective interviews, hands-on workshops, and simulated online scenarios. The intervention followed four stages: needs assessment, capacity building and training, guided practice and mentoring, and evaluation and monitoring. Findings indicate significant improvements in student competencies: basic internet knowledge increased by 94%, device operation by 80%, digital safety by 113%, and educational application use by 76%. Teachers’ capacity to integrate ICT and monitor students’ online safety also improved by 61% on average. High attendance and active engagement demonstrated the relevance and effectiveness of the program. Practical sessions and structured guidance enabled students to apply digital skills confidently while fostering safe online behavior. Overall, this program highlights the importance of community-based digital literacy initiatives in enhancing technological readiness and promoting safe internet practices among marginalized migrant children.
Enhancing Purchase Decisions of Mie Sukses in Semarang through Brand Image and Brand Ambassador Martini Martini; Firdaus Firdaus; Sri Sulistiyaningsih; Rusmiyatun Rusmiyatun; Fiderius Ismanto; Kukuh Mulyanto; Asepta Hendriyanto; Meizar Effendi; Alis Arifa Rahman; Wa Ode Sitti Nurrahmah; Muhammad Roby Jatmiko
Value Added : Majalah Ekonomi dan Bisnis Vol 21, No 2 (2025): VALUE ADDED : MAJALAH EKONOMI DAN BISNIS (Periode Oktober)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v21i2.19448

Abstract

This study aims to examine the influence of brand image and brand ambassador on purchase decisions of Mie Sukses in Semarang. The research problem is based on the question of how brand image and brand ambassador, both directly and indirectly, affect consumer purchasing behavior. A quantitative research design was applied with a structured questionnaire distributed to 144 consumers of Mie Sukses who were selected using purposive sampling, ensuring that respondents had purchased the product at least twice in the past three months. The collected data were analyzed using structural equation modeling to test the relationships between the studied variables. The results reveal that brand image has a strong positive effect on purchase decision, confirming its role as the most important factor in shaping consumer behavior. Meanwhile, brand ambassador shows a significant but negative effect on purchase decision, indicating a possible mismatch between the ambassador’s credibility and consumer expectations. Furthermore, brand image significantly affects brand ambassador, while the indirect effect of brand image on purchase decision through brand ambassador is negative. These findings highlight the dominant role of brand image and the importance of aligning ambassador selection with target consumer perceptions.
The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms Firdaus Firdaus; M. Rully Sjahirul Alim; Kukuh Mulyanto; Abdullah Abdullah; Asepta Hendriyanto; Nuruddin Mahmud; Fiderius Ismanto; Heru Yulianto; Alis Arifah Rahman
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6627

Abstract

This study examines the effect of customer experience on purchase decisions, with customer engagement as a mediating variable in digital e-commerce platforms. Increasing competition in the e-commerce sector has shifted managerial focus toward experiential and relational factors influencing consumer decision-making. A quantitative approach was employed using survey data collected from e-commerce users through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that customer experience has a significant positive effect on both customer engagement and purchase decisions. Customer engagement also significantly mediates the relationship, indicating that improved experiences enhance purchasing outcomes indirectly through stronger engagement. However, the moderating effect between the variables is not statistically significant. The model demonstrates satisfactory explanatory power, indicating its robustness in explaining consumer behavior in digital platforms. These findings emphasize the importance of designing effective experience-based strategies to strengthen engagement and drive purchasing outcomes. This study provides practical insights for e-commerce managers and contributes to the literature on digital marketing and consumer behavior.
Strengthening the Brand Identity of MSME Products Through Socialization Activities in Wates Village Firdaus Firdaus; Nurhayati Nurhayati; Meizar Effendi; Alis Arifah Rahman; Muchammad Rully Alim; Annisa Salsabilla Ajrinaningtyas; Heru Yulianto; Ellen Proborini; Abdullah Abdullah
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 2 (2026): Juli: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i2.567

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in supporting local economic development, particularly in rural areas. However, many MSME actors still face limitations in building strong product identities, especially in terms of branding, packaging, and brand communication. These limitations often cause their products to have low competitiveness in broader markets. This community service activity aims to strengthen the brand identity of MSME products through a socialization program conducted in Wates Village. The objective of this activity is to increase the knowledge and awareness of MSME actors regarding the importance of branding as a strategy to improve product value and market competitiveness. The method used in this program was a participatory socialization approach, which included presentations, discussions, and practical guidance on branding elements such as brand name selection, logo design, packaging improvement, and product differentiation. The activity involved local MSME actors who produce various local products. The results of the activity show that participants demonstrated increased understanding of the importance of brand identity and its role in enhancing product attractiveness and consumer trust. Participants were also able to identify potential improvements in their product branding, including packaging design and brand positioning. The socialization program contributed to increasing the readiness of MSME actors to develop stronger product identities in order to compete in the wider market. In conclusion, strengthening MSME brand identity through socialization activities can be an effective strategy to enhance the competitiveness and sustainability of local MSME products in Wates Village.
Co-Authors Abdullah Abdullah Aldiva Qolby Tiara Andro Dewanta Noegroho Annisa Salsabilla Ajrinaningtyas Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Ellen Proborini Ellen Proborini Fiderius Ismanto Fiderius Ismanto Fiderius Ismanto Firdaus Firdaus Heru Yulianto Heru Yulianto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto M. Roby Jatmiko M. Rully Sjahirul Alim Martini Martini Meizar Effendi Meizar Effendi Muchammad Rully Alim Muhammad Roby Jatmiko Nurhayati Nuruddin Mahmud Nuruddin Mahmud Rusmiyatun Rusmiyatun Sri Sulistiyaningsih Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah