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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Minfo Polgan (JMP) SENTRI: Jurnal Riset Ilmiah Jurnal Manajemen dan Pemasaran Jasa Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Creative Business TOFEDU: The Future of Education Journal Journal Integration of Management Studies Jurnal Kewirausahan dan Multi Talenta (JKMT) Jurnal Ekonomi, Manajemen, Akuntansi Pedagogia : Jurnal Ilmiah Pendidikan
Dede Kurnia
Universitas Pendidikan Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Educate to Activate: A Serial Mediation Approach to Entrepreneurial Intentions among Vocational Students Dede Kurnia; Azizah Fauziyah; Nizza Nadya Rachmani
Pedagogia: Jurnal Ilmiah Pendidikan Vol. 17 No. 1 (2025)
Publisher : FKIP UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/pedagogia.v17i1.70

Abstract

This study explores how entrepreneurial education shapes students' entrepreneurial intentions through psychological mechanisms. Specifically, it examines the mediating roles of subjective norms, personal attitudes, and perceived behavioral control in this relationship. A survey was conducted involving 366 vocational high school students in Tasikmalaya. The collected data were analyzed using the Serial Multiple Mediation (SMM) model with Hayes’ PROCESS macro to test the proposed framework. The results indicate that entrepreneurial education does not have a direct effect on students' entrepreneurial intentions. Instead, its impact is entirely mediated by subjective norms, personal attitudes, and perceived behavioral control, each of which shows a significant positive influence on entrepreneurial intentions. These findings highlight the importance of psychological factors in translating entrepreneurial education into actionable intentions, suggesting that enhancing these factors could improve the effectiveness of entrepreneurship programs.
Quasi-Moderasi Variety seeking dalam Hubungan Deal proneness dan Switching intention pada Konsumen Gen Z E-commerce Fashion Faliq Naufal Ahdi; Tika Koeswandi; Dede Kurnia
Jurnal Kewirausahaan dan Multi Talenta Vol. 4 No. 2 (2026): Jurnal Kewirausahan dan Multi Talenta (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v4i2.662

Abstract

Pertumbuhan e-commerce fashion mendorong persaingan yang semakin ketat dan memperkuat kecenderungan perpindahan merek pada konsumen muda. Penelitian ini bertujuan untuk menganalisis pengaruh Customer Dissatisfaction dan Deal Proneness terhadap Switching Intention pada konsumen Generasi Z di Kota Tasikmalaya, serta menguji peran moderasi Variety Seeking dalam kerangka Push-Pull-Mooring (PPM). Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner terstruktur kepada 170 responden Generasi Z berusia 17–27 tahun yang pernah membeli produk fashion melalui platform e-commerce. Data dianalisis menggunakan Moderated Regression Analysis (MRA) dengan bantuan IBM SPSS Statistics versi 26. Hasil penelitian menunjukkan bahwa Customer Dissatisfaction berpengaruh positif dan signifikan terhadap Switching Intention, sedangkan Deal Proneness tidak berpengaruh langsung secara positif. Variety Seeking berpengaruh positif terhadap Switching Intention dan memoderasi hubungan antara Deal Proneness dan Switching Intention, tetapi tidak memoderasi hubungan antara Customer Dissatisfaction dan Switching Intention. Temuan ini menunjukkan bahwa ketidakpuasan berperan sebagai faktor push yang stabil, sedangkan promosi sebagai faktor pull hanya efektif ketika konsumen memiliki kecenderungan tinggi untuk mencari variasi. Dengan demikian, Variety Seeking berperan sebagai quasi moderator dalam model penelitian. Hasil ini memberikan implikasi bagi UMKM fashion untuk tidak hanya mengandalkan promosi harga, tetapi juga membangun diferensiasi produk, kebaruan visual, dan pengalaman belanja yang sesuai dengan karakter eksploratif Generasi Z.
Pengaruh Pemasaran Konten Terhadap Keputusan Pembelian Online Pada Aplikasi Tiktok (Studi Kasus @Cemilanindonesia22) Rizki Fauzi; Tika Annisa Lestari Koeswandi; Dede Kurnia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10681

Abstract

Fenomena peningkatan penambahan ke keranjang belanja atau add to cart namun penurunan penjualan pada platform TikTok menunjukkan adanya kesenjangan antara ketertarikan dan keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran konten terhadap keputusan pembelian produk online pada aplikasi TikTok, dengan studi kasus pada UMK Cemilan Indonesia 22. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif verifikatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner berskala Likert 1–5 kepada 100 responden dari para pembeli toko akun TikTok @cemilanindonesia22 dan menggunakan metode purposive sampling. Teknik untuk nalisis data yang digunakan melitputi beberapa tahapan, diantaranya adalah uji instrumen, analisis statistik deskriptif, analisis regregesi linier sederhana, uji t atau uji hipotesis, dan juga uji koefisien determinasi yang dianalisis melalui bantuan SPSS. Hasil analisis deskriptif pada penelitian menunjukan bahwa kedua variabel dalam penelitian ini masuk dalam kategori tinggi. Nilai indikator tertinggi pada variabel Pemasaran Konten adalah Konsistensi, dan nilai indikator terendahnya adalah indikator Nilai (Value). Begitu juga pada nilai tertinggi pada variabel Keputusan pembelian ada pada indikator Perilaku Pasca Pembelian, dan yang terendah ada pada indikator Evaluasi Alternatif. Sementara itu, hasil analisis verifikatif pada penelitian ini menyatakan bahwa terdapat pengaruh yang signifikan antara Pemasaran Konten dengan Keputusan Pembelian, dengan tingkat kontribusi pengaruhnya sebesar 58,4%. Hal tersebut menunjukan bahwa konsistensi menjadi hal utama pada Keputusan pembelian konsumen, meskipun masih harus dibenahi dalam jenis konten dengan cara menambahkan konten yang edukatif atau nilai tambah (keunggulan) untuk meyakinkan para calom pembeli dan menghilankan rasa ragu di fase evaluasi alternatif
Pengaruh Social Media Marketig Tiktok Terhadap Perilaku Konsumtif Gen Z di Tasikmalaya Aulia Indah Permata Sari Romadhona; Dede Kurnia; Nizza Nadya Rachmani
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15255

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak Social Media Marketing melalui platform TikTok terhadap perilaku konsumtif Generasi Z di wilayah Kota Tasikmalaya. Studi ini dilatarbelakangi oleh meningkatnya pemanfaatan TikTok sebagai sarana pemasaran digital yang dianggap efektif dalam membentuk pola konsumsi kalangan muda. Subjek penelitian mencakup Generasi Z yang tinggal di Kota Tasikmalaya, yakni individu yang lahir antara tahun 1997 hingga 2012, dengan jumlah populasi sekitar 201.955 orang. Pemilihan sampel dilakukan menggunakan metode accidental sampling berdasarkan rumus Slovin, sehingga diperoleh 100 responden. Data dikumpulkan melalui kuesioner yang disebarkan secara daring, dan dianalisis menggunakan teknik regresi linear sederhana dengan bantuan perangkat lunak SPSS, setelah instrumen penelitian dinyatakan valid dan reliabel. Hasil analisis menunjukkan bahwa Social Media Marketing TikTok memiliki pengaruh positif dan signifikan terhadap perilaku konsumtif Generasi Z. Temuan ini menunjukkan bahwa semakin intens penggunaan TikTok sebagai media promosi, semakin tinggi kecenderungan konsumtif pada kelompok Gen Z. Dengan demikian, TikTok berperan tidak hanya sebagai platform hiburan, tetapi juga sebagai alat pemasaran yang efektif dalam membentuk perilaku konsumsi generasi muda. Penelitian ini diharapkan dapat memberikan kontribusi terhadap pengembangan strategi pemasaran digital serta menjadi acuan dalam peningkatan literasi keuangan di kalangan generasi muda.
The role of self-congruity in the relationship between destination brand personality and revisit intention Dede Kurnia; Agus Rahayu; Heny Hendrayati
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12519

Abstract

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research,  we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention.
A Comprehensive Review of Islamic Microfinance: A Study for Practitioner and Government Dede Kurnia; Nandang Nandang; Ismail Yusup
The Future of Education Journal Vol 5 No 2 (2026): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2257

Abstract

This study examines various literatures related to Islamic microfinance published in accredited international journals, the aim is to find out how far the development of Islamic microfinance issues internationally forward, also provide new insights for practitioner and the government as policy makers. This research was conducted using systematic literature review method to examine critically the information relevant to the issues of Islamic microfinance. The results of the study found that during 2014-2021, Indonesia was the country with the most research on Islamic microfinance issues, meanwhile financial inclusion was also the most dominant topic studied in Islamic microfinance research. The results of the analysis of the Islamic microfinance literature also show that Islamic microfinance institutions need to carry out a proactive strategy to ensure that the provided financial services can improve the social and economic status of the community properly. In addition, the support of government in the regulations and infrastructure is also needed to improve its performance and maintain the sustainability of Islamic microfinance institution itself.
The Gig Economy and Young Graduates' Career Preferences: Between Freelancing and the Entrepreneurial Mindset Yoga Perdana; Alfattory Rheza Syahrul; Agus Sudono; Dede Kurnia; Eko Susanto
Journal Integration of Management Studies Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i1.325

Abstract

The expansion of the gig economy has introduced freelancing as a compelling career path for university graduates seeking autonomy, flexibility, and value-aligned work. However, the transition from traditional employment aspirations to freelance entrepreneurship is shaped by complex psychological and social mechanisms that remain underexplored. This study develops and tests a structural model of freelance entrepreneurial intention by integrating the Theory of Planned Behavior (TPB) with entrepreneurial identity and self-efficacy. Data were collected from 254 university graduates and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that attitude toward freelancing, subjective norms, and perceived behavioral control significantly influence the development of entrepreneurial identity. Entrepreneurial identity, in turn, strongly predicts the intention to pursue freelance work. While perceived behavioral control also directly affects intention, self-efficacy shows limited influence, suggesting that role internalization and social validation are more critical than confidence alone. Interestingly, subjective norms affect intention indirectly through identity rather than directly. This study contributes to entrepreneurship research by highlighting identity as a key mediating mechanism within non-traditional entrepreneurial pathways. The findings have practical implications for universities, policy-makers, and platform providers aiming to support sustainable freelance careers. Interventions emphasizing identity development—alongside skills and opportunity access—may better equip graduates to navigate the uncertainties of gig-based self-employment.
The Effect of Digital Mindset on Online Purchase Decision: The Moderating Role of Generational Difference among Wardah Colorfit Matte Foundation Consumers Aprillya Mutia Dewi; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18322

Abstract

Digital transformation has changed the way consumers search for product information, evaluate alternatives, and make purchase decisions in e-commerce. However, the availability of digital information does not always lead to actual purchase decisions, as shown in the case of Wardah Colorfit Matte Foundation on Shopee, which has high ratings and many reviews but relatively lower sales than other Wardah complexion products. This study aims to analyze the effect of Digital Mindset on Online Purchase Decision and examine the moderating role of Generational Difference. This study used a quantitative method with an associative-causal and moderation approach. Data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 370 Generation X and Generation Y consumers who had searched for information or purchased Wardah Colorfit Matte Foundation through Shopee. Data were analyzed using descriptive analysis and PROCESS Macro Model 1 with 5,000 bootstrap resamples. The results show that Digital Mindset has a positive and significant effect on Online Purchase Decision. Generational Difference also significantly moderates this relationship, with a stronger effect found among Generation Y than Generation X. These findings indicate that online purchase decisions are influenced not only by marketplace information, but also by consumers’ internal digital readiness and generational characteristics. The study suggests that Wardah Cosmetics should develop generation-based digital marketing strategies to improve consumer purchase decisions in beauty e-commerce.
The Effect of Perceived Usefulness on Digital Technology Adoption among MSME Owners in Tasikmalaya City Rosita Marta Valensya Manurung; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18485

Abstract

The development of the digital economy encourages Micro, Small, & Medium Enterprises (MSMEs) to adopt digital technology in their business activities. However, digital technology adoption among MSMEs remains uneven because some business owners still do not perceive clear benefits from using technology. This study aims to describe Perceived Usefulness & Digital Technology Adoption & to analyze the effect of Perceived Usefulness on Digital Technology Adoption among MSME owners in Tasikmalaya City. This study used a quantitative method with a descriptive-verificative approach. Data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 384 MSME owners in Tasikmalaya City who had used or had begun to use digital technology in their business activities. Data were analyzed using descriptive analysis, classical assumption tests, simple linear regression, bootstrap, HC3, coefficient of determination, & t-test. The results show that Perceived Usefulness & Digital Technology Adoption are in the high category. Perceived Usefulness has a positive & significant effect on Digital Technology Adoption, with a regression coefficient of 0.768, t-value of 10.339, p < 0.001, & R² of 0.637. These findings indicate that the higher the perceived benefits of digital technology, the higher the level of digital technology adoption among MSME owners. This study suggests that benefit-oriented digital literacy & practical technology assistance should be strengthened.
The Effect of Gender Perception and Lifestyle on Purchase Decisions of NAYME.IDN Consumers Melati Kusuma Dewi; Dede Kurnia; Ismail Yusup
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18576

Abstract

The fashion industry is strongly influenced by lifestyle trends and changing consumer identity, especially among Generation Z. NAYME.IDN experienced fluctuating sales from October 2024 to September 2025 and an increase in male consumers, although the brand was initially positioned for female consumers. This study aims to describe gender perception, lifestyle, and purchase decisions, and to analyze the effect of gender perception and lifestyle on purchase decisions for NAYME.IDN products. This study used a quantitative method with a descriptive-verificative approach. Data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 35 Generation Z consumers who had purchased NAYME.IDN products through online or offline channels. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, coefficient of determination, t-test, and F-test. The results show that gender perception, lifestyle, and purchase decision are in the high category. Gender perception has no significant partial effect on purchase decision, while lifestyle has a positive and significant effect. Simultaneously, gender perception and lifestyle significantly affect purchase decision, with an R² value of 0.502. These findings indicate that lifestyle is a more dominant factor in shaping purchase decisions for NAYME.IDN products.
Co-Authors Agus Rahayu Agus Sudono Alfattory Rheza Syahrul Aprillya Mutia Dewi Aulia Indah Permata Sari Romadhona Azizah Fauziyah Choirul Umam Yanwar Dewi Nabila Indriati Eko Susanto Faliq Naufal Ahdi Firza Siti Nur Khofifah Heny Hendrayati Ismail Yusuf Ismail Yusup Ismail Yusup Laura Maharani Melati Kusuma Dewi Muhammad Difa Abdillah Nandang Nandang Rachmani, Nizza Nadya Rizki Fauzi Rosita Marta Valensya Manurung Tika Annisa Lestari Koeswandi Tika Koeswandi Yoga Perdana