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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Minfo Polgan (JMP) SENTRI: Jurnal Riset Ilmiah Jurnal Manajemen dan Pemasaran Jasa Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Creative Business TOFEDU: The Future of Education Journal Journal Integration of Management Studies Jurnal Kewirausahan dan Multi Talenta (JKMT) Jurnal Ekonomi, Manajemen, Akuntansi Pedagogia : Jurnal Ilmiah Pendidikan
Dede Kurnia
Universitas Pendidikan Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Peran Entrepreneurial Perseverance dalam Memperkuat Hubungan Pendidikan Kewirausahaan terhadap Entrepreneurial Readiness Mahasiswa Choirul Umam Yanwar; Dede Kurnia; Azizah Fauziyah
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7062

Abstract

Entrepreneurship education in higher education has not always produced an equal level of entrepreneurial readiness among students. An internal pre-survey of 401 students showed that only 43 students (10.7%) were running a business. This study examines the role of entrepreneurial perseverance in strengthening the relationship between entrepreneurship education and entrepreneurial readiness among undergraduate students of the Entrepreneurship Study Program at Universitas Pendidikan Indonesia. A quantitative causal-associative design was applied to a population of 243 active students from the 2022, 2023, and 2024 cohorts. Data were collected from 203 respondents selected through simple random sampling using a five-point Likert questionnaire. Entrepreneurship education was measured by 15 valid items, entrepreneurial readiness by 18 items, and entrepreneurial perseverance by 8 items. The data were analyzed using Hayes' PROCESS Macro Model 1 with 5,000 bootstrap resamples and a 95% confidence interval. The findings show that entrepreneurship education, entrepreneurial readiness, and entrepreneurial perseverance were generally in the high category. The main coefficient of entrepreneurship education at the moderator reference point was not significant, whereas the interaction between entrepreneurship education and entrepreneurial perseverance was positive and significant. Conditional effects increased from 0.3672 at low perseverance to 0.5141 at the mean level and 0.6610 at high perseverance. These results indicate that perseverance operates as an enhancing moderator: entrepreneurship education is more strongly associated with students' readiness when they maintain effort, focus on long-term entrepreneurial goals, and persist when facing obstacles. The study highlights the importance of integrating perseverance development into experiential entrepreneurship learning.
Pengaruh Pelatihan Literasi Digital terhadap Kinerja UMKM melalui Keterampilan Digital sebagai Variabel Mediasi : Studi pada UMKM Binaan Rumah BUMN Jakarta Dewi Nabila Indriati; Dede Kurnia; Azizah Fauziyah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7921

Abstract

Micro, small, and medium enterprises (MSMEs) remain the backbone of Indonesia's economy, yet many MSMEs assisted by Rumah BUMN Jakarta have not fully translated digital literacy training into improved business performance. This study examines the effect of digital literacy training on MSME performance, with digital skills as a mediating variable. A quantitative approach was employed using a survey of 120 MSME actors assisted by Rumah BUMN Jakarta, selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression and a bootstrapping technique (5,000 resamples) with PROCESS Macro Model 4. The results show that digital literacy training has a significant positive effect on digital skills, and digital skills have a significant positive effect on MSME performance. However, the direct effect of digital literacy training on MSME performance is not significant, indicating that digital skills fully mediate this relationship (indirect-only mediation). These findings imply that training programs alone are insufficient to improve MSME performance unless accompanied by the actual development of digital skills. Rumah BUMN Jakarta is encouraged to design continuous mentoring programs that ensure the practical application of digital competencies among MSME actors.  
Performance Expectancy and Marketplace Adoption: Evidence from MSEs Assisted by Rumah BUMN Tasikmalaya Laura Maharani; Dede Kurnia; Nizza Nadya Rachmani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18764

Abstract

The expansion of digital commerce provides significant growth potential for Micro and Small Enterprises (MSEs), yet widespread adoption is frequently hindered by psychological barriers, specifically, whether owners believe these platforms will improve business performance. Accordingly, this study aims to describe the level of performance expectancy and the marketplace adoption decision, and to analyze the influence of performance expectancy on marketplace adoption, among MSEs that have not yet begun selling through such platforms. This research employed a cross-sectional quantitative design to analyze the impact of performance expectancy on 148 non-adopting MSEs associated with Rumah BUMN Tasikmalaya. The results indicated that both performance expectations and the decision to adopt were high, with performance expectancy serving as a significant positive predictor that accounted for 55.5% of the variance in adoption decisions. Consequently, the study highlights the necessity of structured, benefit-driven mentoring to help MSE owners recognize the utility of digital channels and sustain their adoption.
Strategi Pengembangan Bisnis Digital Berbasis Kecerdasan Buatan Wirausahawan Muda Indonesia: Studi Kasus Wirausaha Sejak Muda Muhammad Difa Abdillah; Dede Kurnia; Ismail Yusuf
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19022

Abstract

Perkembangan ekonomi digital dan kemunculan teknologi kecerdasan buatan (AI) generatif membuka peluang baru bagi wirausahawan muda Indonesia untuk membangun bisnis secara mandiri dengan modal yang sangat terbatas. Penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis digital berbasis AI yang diterapkan WirausahaSejakMuda (WSM), mengidentifikasi faktor-faktor kunci keberhasilannya, dan mengevaluasi potensi replikasi model ini. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal. Data diperoleh melalui analisis dokumentasi internal dan laporan keuangan WSM periode Februari 2024 hingga Agustus 2025. Hasil penelitian menunjukkan bahwa WSM berhasil membangun 86.000+ pengikut organik dan menghasilkan total pendapatan Rp39.400.000 dalam 18 bulan pertama dengan modal awal Rp1.200.000, dengan net profit margin meningkat dari 28,57% menjadi 35,33%. Keberhasilan ini dicapai melalui lima faktor kunci: pembangunan fondasi audiens selama 17 bulan sebelum monetisasi, validasi berbasis data konten organik, inovasi format produk digital, pemanfaatan AI sebagai multiplier produktivitas, dan sistem automasi operasional. Temuan ini mengindikasikan bahwa model one-person business berbasis AI merupakan pendekatan yang viable dan dapat direplikasi oleh wirausahawan muda Indonesia dengan keterbatasan modal.
Pengaruh Entrepreneurial Personality terhadap Entrepreneurial Action pada Pelaku UMKM di Kabupaten Kuningan Firza Siti Nur Khofifah; Dede Kurnia; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8061

Abstract

Entrepreneurial action is essential for supporting the growth and sustainability of Micro, Small, and Medium Enterprises (MSMEs). However, many MSME owners still encounter difficulties in translating entrepreneurial potential into concrete business actions. This study examines the influence of entrepreneurial personality on entrepreneurial action among MSME owners in Kuningan Regency, Indonesia. A quantitative method with a descriptive-verificative design was applied. Data were collected through questionnaires distributed to 382 MSME owners selected using simple random sampling. The data were analyzed using descriptive statistics, classical assumption tests, simple linear regression, coefficient of determination, and t-test. The results show that both entrepreneurial personality and entrepreneurial action are classified as high. Entrepreneurial personality has a positive and significant effect on entrepreneurial action, as indicated by a regression coefficient of 0.772, a t-value of 18.736, and a significance value of <0.001. Furthermore, the coefficient of determination (R²) of 0.480 indicates that entrepreneurial personality explains 48.0% of the variance in entrepreneurial action. The findings highlight entrepreneurial personality as an important internal factor that encourages MSME owners to engage in more proactive entrepreneurial actions and supports business development.
Co-Authors Agus Rahayu Agus Sudono Alfattory Rheza Syahrul Aprillya Mutia Dewi Aulia Indah Permata Sari Romadhona Azizah Fauziyah Choirul Umam Yanwar Dewi Nabila Indriati Eko Susanto Faliq Naufal Ahdi Firza Siti Nur Khofifah Heny Hendrayati Ismail Yusuf Ismail Yusup Ismail Yusup Laura Maharani Melati Kusuma Dewi Muhammad Difa Abdillah Nandang Nandang Rachmani, Nizza Nadya Rizki Fauzi Rosita Marta Valensya Manurung Tika Annisa Lestari Koeswandi Tika Koeswandi Yoga Perdana