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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of International Islamic Law, Human Right and Public Policy Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Rahmaniar
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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EFFECT OF PRIVACY SECURITY, WEBSITE CONTENT, CUSTOMER SERVICE AND ATMOSPHERIC ON E-SHOPPING INTENTION Mirna Zahara; Rahmaniar; Jullimursyida; Munandar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1476

Abstract

This research aims to analyze the influence of Privacy Security, Website Content, Customer Service and Atmosphere on E-Shopping Intention among students at the Faculty of Economics and Business, Malikussaleh University. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 112 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that privacy/security influences e-shopping intention, website content influences e-shopping intention, customer service influences e-shopping intention, atmospheric influences e-shopping intention and simultaneously privacy/security, website content, customer service and atmosphere influence e-shopping intention.
THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS Martua Rahmat; Nurainun; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2141

Abstract

This research examines the influence of brand consciousness, fashion consciousness, value consciousness, and social influence on the intention to purchase counterfeit products. The study uses primary data from questionnaires distributed to 140 respondents selected by purposive sampling. Data analysis was conducted through multiple linear regression with SPSS version 2.0. Confirmatory Factor Analysis (CFA) tests data validity, while multiple linear regression tests the hypothesis. The results show that brand consciousness positively and significantly influences the intention to purchase counterfeit products. Consumers with high brand consciousness are inclined toward counterfeit products, perceiving them to have similar quality and brand image to the originals. Fashion consciousness also has a positive influence, indicating that consumers with high fashion awareness but lower purchasing power see counterfeit products as an appealing alternative. Value consciousness, however, does not significantly impact the intention to purchase counterfeit products. Consumers who prioritize quality are less likely to buy counterfeits due to the risk of products not meeting expectations. Social influence has a significant impact on the intention to buy counterfeit products; Consumers with financial constraints may be more inclined to purchase counterfeit goods as a way to align with their social circles.
THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN) Adnan; Nadhila Isara; Naufal Bachri; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4068

Abstract

This research investigates the impact of the 4Fs Family, Friends, Fans and Followers on consumer purchasing decisions regarding Wardah cosmetic products in Bireuen City. In the context of the Fourth Industrial Revolution, evolving lifestyles and shifting consumer behaviours demand a more profound understanding of the role of social influences in marketing. A quantitative research design was employed, with data being gathered via survey questionnaires from 120 active users of Wardah products. The collected data were analysed using SPSS version 21. The findings indicate that the Family variable does not exert a statistically significant effect on purchasing decisions, as evidenced by a significance value of 0.378. Conversely, the Friends variable demonstrates a strong positive and significant influence, with a p-value of 0.001. In a similar vein, the Fans variable exerts a substantial influence on consumer decisions, attaining a significance level of 0.021. However, the Followers variable does not appear to influence purchasing behaviour, as reflected by a p-value of 0.921. The findings of this study indicate that interpersonal interactions, particularly with friends and fans, have a substantial impact on consumer preferences and decision-making processes. In contrast, the roles of family and followers appear to be relatively insignificant. The study offers valuable implications for marketers, emphasising the importance of leveraging peer and fan-based social dynamics when crafting targeted promotional strategies.
REDEFINING CONSUMER PROTECTION: A CRITICAL EVALUATION OF FAIRNESS AND JUSTICE IN MODERN TRADE TRANSACTIONS Zulkifli; Nasrianti; Muhibuddin; Rahmaniar; Teuku Yudi Afrizal
Journal of International Islamic Law, Human Right and Public Policy Vol. 4 No. 1 (2026): March
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21215068

Abstract

Consumer protection in trade transactions has become a critical issue in modern commerce, especially with the rise of digital transactions. Despite existing regulations, many consumers remain vulnerable to information asymmetry, exploitation, and injustice in trade. This article aims to critically evaluate the concept of justice in trade through the perspectives of human rights and public policy. The focus is on consumer protection in sale transactions, both in conventional trade and e-commerce, exploring how human rights principles and public policy can offer solutions to the injustices consumers face. This study employs a juridical-normative approach with a comparative analysis between Indonesian law and international human rights norms. Key legal frameworks such as the Indonesian Consumer Protection Law (No. 8/1999) and the Trade Law (No. 7/2014) are analyzed alongside the UN’s International Covenant on Economic, Social, and Cultural Rights (ICESCR). Primary data was collected through semi-structured interviews with 20 experts, e-commerce businesses, and consumers involved in digital trade transactions. Secondary data was derived from legal documents, consumer protection reports, and literature on Indonesian commercial law. The findings reveal that while Indonesia’s legal framework provides a foundation for consumer protection, its implementation remains inadequate, leaving consumers exposed to unfair practices in online transactions. The article suggests that consumer protection should not merely be a contractual formality but also a moral and ethical responsibility, ensuring consumers' rights to safety, fairness, and transparent transactions. From a human rights perspective, economic justice and social fairness are integral to consumer rights. The state has an obligation to ensure access to clear information, provide mechanisms for redress, and prevent exploitative practices in trade. Public policy must strengthen oversight, regulation, and consumer education in digital trade platforms, ensuring that they are transparent, fair, and provide accessible dispute resolution mechanisms. In conclusion, consumer protection in trade should be viewed not only through contractual agreements but also as part of economic justice, safeguarding consumers' rights to clear information, fair treatment, and the ability to seek compensation for harm. The state must play an active role in fostering a trade environment that aligns with human rights and effective public policy, creating a just and equitable marketplace.
RECONSTRUCTING CONTRACT LAW: ADDRESSING INEQUALITIES AND ETHICAL CHALLENGES IN MODERN COMMERCIAL TRANSACTIONS Zulkifli; Muhibuddin; Rahmaniar; Nasrianti; Sofyan Jafar
Journal of International Islamic Law, Human Right and Public Policy Vol. 2 No. 4 (2024): December
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of digital platforms in Indonesia has reshaped its economy, with e-commerce transactions expected to reach IDR 487.01 trillion in 2024, positioning Indonesia as a major player in Southeast Asia's digital economy (Google, Temasek, & Bain, 2023). Despite the advancements, the platform economy has introduced significant inequalities between platform operators and consumers, leading to consumer exploitation through data manipulation, dynamic pricing algorithms, and unclear contract terms. These issues are further exacerbated by Indonesia’s existing legal framework, which struggles to address the challenges posed by digital transactions. This study critically evaluates Indonesia's consumer protection laws and identifies the gaps allowing these exploitative practices. It proposes a legal reconstruction model that focuses on ensuring transparency, fairness, and accountability in digital contracts. The study's key findings highlight the legal deficiencies in regulating platform monopolies, the need for clearer regulations on algorithmic pricing, and the underregulation of data privacy concerns. Recommendations for legal reform aim to enhance consumer protection, creating a more equitable digital economy.
THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

Abstract

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.
THE EFFECT OF SAFETY AND HEALTHY , WORK LIFE BALANCE , AND JOB SATISFACTION ON EMPLOYEE PRODUCTIVITY AT PKS KOPERASI PRIMA JASA HAPPY COUNTRY Likdanawati; Risna Dewi; Rahmaniar; Ahdi Zikri; Frengki Putra Ramansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21775444

Abstract

This study aims to analyze the impact of safety and healthy , Work Life Balance and job satisfaction on employee productivity. Researchers used quantitative methods, the sample in this study were all employees (saturated sample) of 106 respondents, Data were collected through questionnaires compiled based on the indicators of each variable and analyzed using multiple linear regression analysis with SPSS version 26. Hypothesis testing was carried out through the t test to determine the partial effect of each independent variable on employee productivity. The results showed that the Safety and healthy variable (X1 ) had a significance value of 0.05 (0.842> 0.05). In addition, the calculated t value was -0.200 <t table 1.983 (-0.200 <1.983). Partially, safety and healthy had a positive and significant effect on employee productivity. And Work Life Balance had a positive value of 0, with a calculated t value of 5.840> T table 1.983 and a significant value of 0.000 <0.05. Thus, it has a positive and significant impact on employee productivity. Furthermore, job satisfaction has a value of 0.578 with a calculated T value. 9.169 > T table 1.983 and significant value 0.000 < 0.05. has a positive and significant partial effect on Employee Productivity. Based on the results of this study, it is recommended that PKS Koperasi Prima Jasa Rantau Selamat pay more attention to the implementation of occupational safety and health programs, create policies that support Work Life Balance , and increase employee job satisfaction in order to increase productivity sustainably.
THE EFFECT OF CONVENIENCE, PROMOTION AND BENEFITS ON THE DECISION TO USE A DIGITAL PAYMENT SYSTEM IN GENERATION Y IN LHOKSEUMAWE CITY Rosa Zachrul Phonna; Sapna Biby; Mohd Heikal; Rahmaniar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 3 (2023): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i3.46

Abstract

The purpose of this study was to determine the magnitude of the influence of convenience, promotion and benefits on decisions to use digital payment systems in generation Y in the city of Lhokseumawe. The subject of this research is generation Y or millennial generation in Lhokseumawe city. The sample in this study amounted to 138 respondents. The data collection technique used is a questionnaire. The author distributed questionnaires to 138 respondents of generation Y or millennials in the city of Lhokseumawe who use digital payment systems. The value of the correlation coefficient (R) is 0.644 and the Adjusted R2 value is 0.520 or 50.2% and the remaining 49.8% is influenced by other factors outside this research model (error term). From the partial test results, the three independent variables namely convenience (X1) has a value of tcount (4,040) > ttable (1,977), promotion (X2) has a value of tcount (7.219) > ttable (1,977) and benefits (X3) have a value of tcount ( 4,123) > ttable (1,977). So it can be concluded that convenience (X1), promotion (X2) and benefits (X3) partially influence the decision to use (Y). For simultaneous or concurrent testing (Test F), convenience (X1), promotion (X2) and benefits (X3) significantly influence the decision to use (Y) digital payment systems in generation Y in Lhokseumawe city because the value of Fcount (31,614) > Ftable (2.67). And for the most dominant variable influencing the decision to use is promotion (X2) with tcount (7,219).
Co-Authors Adnan Adnan Ahdi Zikri Chalirafi, Chalirafi Frengki Putra Ramansyah Jullimursyida Khairina AR Likdanawati Martua Rahmat Mirna Zahara Mohd. Heikal Muhibuddin Munandar Munandar Nadhila Isara Nasrianti Naufal Bachri, Naufal Nurainun Risna Dewi Rosa Zachrul Phonna Said Abdillah Sapna Biby Sofyan Jafar Teuku Yudi Afrizal Zulkifli