Article Per Year (5 Year)
p-Index From 2020 - 2025
1.066
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Kewirausahaan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) J-MIND (Jurnal Manajemen Indonesia) Visioner & Strategis
Adnan Adnan
Faculty Economic And Business, University Malikussaleh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
PENGARUH MEDIA SOSIAL, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CAT JOTUN PADA TOKO CAHAYA WARNA DI KECAMATAN JEUNIEB Aulal Rizky; Adnan Adnan
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.27009

Abstract

This study examines the effect of social media, promotion, and price on purchase decisions for Jotun paint at Cahaya Warna Store in Jeunieb subdistrict. The data used in this study was primary data obtained by distributing questionnaires to 105 respondents. The data analysis method used was multiple linear regression analysis with the help of SPSS 26. The results partially showed that social media positively and significantly influence purchasing decisions for Jotun paint at the Cahaya Warna store in Jeunieb subdistrict, and price positively and significantly influenced purchase decisions for Jotun paint at Cahaya Warna store in Jeunieb subdistrict. Simultaneously, social media, brand, and price influenced purchasing decisions for Jotun paint at Cahaya Warna store in Jeunieb subdistrict.
Pengaruh Atmosfer Café, Kualitas Produk dan Gaya Hidup terhadap Kepuasan Pelanggan (Studi pada Dokter Kupi Café di Kota Lhokseumawe) Adnan Adnan
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of cafe atmosphere, product quality and lifestyle on consumer satisfaction at Doctor Kupi Café in Lhokseumawe City. The research sample was taken as many as 100 respondents from the Kupi Café Doctor Customer, through the distribution of questionnaires using the Purposive Sampling method, which is a sampling technique with certain considerations that is only given to customers. The results showed that there are partially three independent variables namely café atmosphere, product quality and lifestyle that have a significant influence on customer satisfaction. While simultaneously through the café atmosphere F test, product quality and lifestyle simultaneously influence customer satisfaction. Adjusted R square of 0.729 shows that 72.9 % of customer satisfaction variables are influenced by the three independent variables used in the regression equation. While the remaining 27.1 % is influenced by variables not included in this study.  Keywords:  Café Atmosphere, Product Quality, Lifestyle, Customer Satisfaction 
Pengaruh Motivasi, Citra Sekolah Dan Persepsi Harga Terhadap Keputusan Santri Dalam Memilih Sekolah Di Dayah Terpadu Al-Muslimun Lhoksukon M Maimanah; Siti Maimunah; A Adnan; H Heriyana
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examined the effect of motivation, school image, and price perception on students' decisions in choosing a school at the Integrated Dayah Al-Muslimun Lhoksukon. This study used primary data obtained by distributing questionnaires to90 respondents selected using probability sampling method with simple random sampling technique. The data analysis method used was multiple linear regressions with the help of SPSS 16.0. This study showed that motivation significantly influencedstudents' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, school image significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, and price perceptions significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon. Simultaneously, motivation, school image, and price perception significantly influenced students' decisions in choosing a school at the Integrated Dayah of Al-Muslimun Lhoksukon.
KINERJA PEGAWAI DAN KEPUASAN KERJA PEGAWAI PADA SETDAKAB KABUPATEN ACEH UTARA Adnan Adnan
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 2 (2022): Volume 23 No.2 Oktober 2022
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v23i2.867

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pengembangan Karir   dan Disiplin  terhadap  Kinerja Pegawai    dengan  kepuasan  kerja     sebagai  variabel intervening  (studi pada Sekretariat  Daerah Aceh Utara). Data yang digunakan adalah data primer yang bersumber dari penyebaran kuisioner kepada 150 orang  pegawai   yang berkerja  pada  Sekretariat Daerah Kabupaten Aceh Utara . Analisis data menggunakan Structural Equation Modeling (SEM). Hasil analisis data menemukan bahwa variabel Pengembangan Karir  berpengaruh   terhadap kepuasan kerja , demikian juga  variabel  disiplin  kerja   sedangkan  variabel  kepuasan kerja   tidak   berdampak  pada   kinerja pegawai demikian juga   variabel kepuasan  kerja  tidak menjadi  variabel  yang memediasi pengembangan karir  dan disiplin kerja  terhadap  kinerja pegawai  pada Sekretariat Daerah Kabupaten Aceh Utara.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA DAN PEMANFAATAN TEKNOLOGI INFORMASI TERHADAP AKUNTABILITAS PENGELOLAAN DANA DESA DENGAN SISTEM PENGENDALIAN INTERNAL SEBAGAI VARIABEL INTERVENING (Studi Pada Desa di Kec.Tanah Luas Kabupaten Aceh Utara) Aulia Aqmarina Sakdiah; Aiyub Aiyub; Adnan Adnan
J-MIND (Jurnal Manajemen Indonesia) Vol 7, No 2 (2022): J-MIND (Jurnal Manajemen Indonesia), Desember 2022
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v7i2.8198

Abstract

The purpose of this study is to empirically test and analyze the effect of village apparatus competence and the use of information technology on village fund management accountability through an internal control system. The respondents were 171 apparatus in Kecamatan Tanah Luas Kabupaten Aceh Utara Regencies taken using Census sampling. The analysis used was Structural Equation Modeling (SEM) with AMOS 21. The results of this study indicate that the competence of the village apparatus and the use of information technology have a positive effect on the accountability of village fund management. Meanwhile, the competence of the village apparatus and the use of information technology have a positive effect on the internal control system. The results show that the internal control system can mediate the competence of the village apparatus and the use of information technology on the accountability of village fund management in Kecamatan Tanah Luas Kabupaten Aceh Utara.
ANALISIS STRATEGI PROMOSI DAN PELAYANAN PARIWISATA DALAM MENINGKATKAN JUMLAH PENGUNJUNG WISATA DI INDONESIA Yoseb Boari; Yovita Yovita; Andry Mochamad Ramdan; Adnan Adnan; Bambang Sucipto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13321

Abstract

Abstrak Strategi promosi dan pelayanan pariwisata menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa strategi promosi pariwisata yaitu periklanan (advertising), penjualan perorangan (personal selling), publisitas (publicity), promosi penjualan (sales promotion), dan pemasaran sponsorships (marketing sponsorships). Adapun strategi pelayanan pariwisata yaitu adalah bukti langsung (tangibles), keandalan (reliability), daya tanggap (responsiveness), keyakinan/jaminan (assurance), dan perhatian (empathy). Strategi promosi dan pelayanan pariwisata tersebut sangat efektif dalam meningkatkan jumlah pengunjung wisata di Indonesia. Kata Kunci: Promosi, Pelayanan, Pariwisata, Wisata
Co-Authors Aiyub Aiyub Andry Mochamad Ramdan Aulal Rizky Aulia Aqmarina Sakdiah Bambang Sucipto Heriyana Heriyana M Maimanah Siti Maimunah Yoseb Boari Yovita Yovita