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All Journal Agribusiness Journal Botani: Publikasi Ilmu Tanaman dan Agribisnis
Dodi Aprianto
Universitas Pat Petulai
Agriculture, Biological Sciences & Forestry

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The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.011 KB) | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
Persepsi Gen-Z terhadap Ketahanan Pangan di Kabupaten Rejang Lebong Anadiya Pingki; Dodi Aprianto; Mira Yanuarti
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.247

Abstract

The younger generation plays an important role in agricultural development. Based on the Central Statistics Agency (2020), the most popular jobs for young people aged 16–30 years in the last 5 years are the Services sector, followed by Manufacturing and Agriculture. Food security in Rejang Lebong Regency is a multifaceted issue influenced by various factors including agricultural practices, economic conditions, and government policies. The purpose of this study was to determine Gen-Z's perception of Food Security in Rejang Lebong Regency. The respondents of this study were Gen-Z who were in the birth range of 1997-2012. Likert Scale Analysis was used in this study. Gen-Z's level of understanding of food security is quite good, this is known by the average value of this indicator, which is 4.11. Access and availability of food are important things that can guarantee food security with an average indicator value of 3.95. For food consumer behavior, it is an indicator related to Gen-Z consumption so that it can support food security with an average indicator value of 4.01. So it can be concluded that Gen-Z's perception of food security is in the average range of 3.90 with the conclusion that Gen-Z agrees and understands about food security in Rejang Lebong Regency.
Co-Authors Apriyanti, Cikit Darwan Effendi Gracia Gabrienda Pingki, Anadiya Yanuarti, Mira