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All Journal Jurnal Sains Agro Agribusiness Journal
Darwan Effendi
Universitas Pat Petulai
Agriculture, Biological Sciences & Forestry

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The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.011 KB) | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
Aklimatisasi Bibit Nanas (Ananas comosus L.) Hasil Kultur In Vitro Melalui Variasi Media Tanam Rini Suryani; Venti Novita Sari; Darwan Effendi; Meko Gustian
Jurnal Sains Agro Vol 11, No 1 (2026): Jurnal Sains Agro
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jsa.v11i1.2083

Abstract

Penggunaan media tanam yang tepat selama proses aklimatisasi tanaman yang bearsal dari kulur jarigan sangat mempengaruhi pertumbuhan tanaman khususnya pada tanaman Nanas. Penelitian ini bertujuan untuk mengetahui pengaruh media tanam terhadap pertumbuhan bibit  nanas (Ananas comosus L.) hasil kultur in vitro pada tahap aklimatisasi dan menentukan media tanam yang paling efektif dalam mendukung pertumbuhan bibit nanas (Ananas comosus L.) hasil kultur in vitro pada tahap  aklimatisasi.  Penelitian  dilaksanakan di Green House Universitas Pat Petulai  Rejang Lebong. Rancangan yang digunakan adalah  Rancangan Acak Lengkap (RAL) satu faktor yaitu jenis media tanam yaitu media kompos kulit kopi (K), media sekam padi bakar (S), media  cocopeat (C), media tanah (T). Setiap perlakuan diulang sebanyak 4 kali. Pada setiap ulangan digunakan 5 sampel bibit, sehingga total bibit nanas yang diamati berjumlah 80 bibit.  Variabel yang digunakan adalah  tinggi tanaman, jumlah daun, panjang daun, lebar daun  dan tinkat kehijauan daun. Hasil penelitian menunjukan bahwa perlakuan media memberikan pengaruh nyata terhadap tinggi tanaman, jumlah daun, panjang daun, lebar daun, dan tingkat kehijauan daun.   Media kompos kulit kopi menunjukkan pertumbuhan terbaik pada hampir seluruh parameter yang diamati. Tinggi tanaman mencapai 8,55 cm, jumlah daun 17 helai, lebar daun 1,56 cm, panjang daun 6,51 cm, dan tingkat kehijauan daun 36,87. Aklimtisasi pada tanaman nanas sebaiknya menggunakan media kompos kulit kopi dan untuk penelitian selanjutnya dibutuhkan penambahan pupuk NPK atau pupuk POC supaya diperoleh pertumbuhan yang obtimal
Co-Authors Apriyanti, Cikit Dodi Aprianto Gracia Gabrienda Meko Gustian Rini Suryani Venti Novita Sari Yanuarti, Mira