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PENINGKATAN PENDAPATAN MELALUI PELATIHAN PENGOLAHAN WORTEL MENJADI NUGGET SEHAT DAN BERGIZI BAGI IBU RUMAH TANGGA Febri Nur Pramudya; Eddy Silamat; Gracia Gabrienda; Adnan Adnan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 4, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

ABSTRAKPengabdian ini bertujuan mengetahui cara pembuatan olahan wortel untuk meningkatkan pendapatan warga desa sekitar dan mengetahui cara memasarkan olahan wortel menjadi nugget yang memiliki nilai jual di masyarakat. Kegiatan pengabdian masyarakat ini menggunakan metode ceramah diskusi dan praktek langsung pembuatan olahan wortel. Kegiatan ini diikuti oleh para Ibu rumah tangga yang berjumlah 30 orang. Hasil dari program pengabdian masyarakat ini memberikan pengetahuan dan keterampilan kepada peserta pelatihan untuk mengolah wortel menjadi olahan yang sehat dan juga mempunyai nilai jual tinggi. Pelatihan pengolahan cemilan sehat dari wortel ini berhasil dan efektif dengan persentase 90% dimana 10% dari peserta masih fokus dengan usaha yang dijalani sebelumnya. Hasil dari pelatihan ini adalah produk nugget. Setelah pelatihan, peserta telah mulai memasarkan produk tersebut kepada warga sekitar, teman dan kerabat sehingga dapat menambah pendapatan peserta pelatihan. Kata kunci: pengabdian masyarakat; life skills; makanan sehat; olahan wortel ABSTRACTThis service aims to find out how to make processed carrots to increase the income of the surrounding villagers and to find out how to market processed carrots into nuggets that have a selling value in the community. This community service activity uses the lecture discussion method and direct practice of making processed carrots. This activity was attended by housewives totaling 30 people. The results of this community service program provide knowledge and skills to training participants to process carrots into healthy preparations that also have a high selling value. The training for processing healthy snacks from carrots was successful and effective with a percentage of 90% where 10% of the participants were still focused on their previous business. The result of this training is a product of nuggets. After the training, participants have started marketing the product to local residents, friends and relatives so that they can increase the training participants' income. Keywords: community service; life skills; healthy food; processed carrots

STRATEGI PENGEMBANGAN AGROINDUSTRI KOPI BUBUK DI KABUPATEN REJANG LEBONG (STUDI KASUS UD. CAP GENTONG MAS) Febri Nur Pramudya; Gracia Gabrienda
Jurnal Inovasi Penelitian Vol 1 No 9: Februari 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i9.366

Penelitian ini dilakukan untuk (1) Mengidentifikasi faktor lingkungan internal dan eksternal dalam melakukan strategi pengembangan usaha kopi bubuk di Kabupaten Rejang Lebong. (2) Merumuskan strategi yang dapat dijalankan usaha kopi bubuk di Kabupaten Rejang Lebong sesuai dengan kondisi lingkungan. Metode penelitian ini dilakukan secara kuantitatif dan menggunakan kuisioner. Penelitian ini dilakukan secara judgment sampling di Desa Air Meles Atas. Analisis yang digunakan adalah IFE, EFE, QSPM. Hasil dari penelitian ini adalah Faktor internal yang menjadi kekuatan utama yang dimiliki oleh pelaku usaha kopi bubuk adalah tingkat kualitas kopi bubuk, kuantitas bahan baku kopi, pengalaman dan penguasaan olahan kopi bubuk. Faktor kelemahan adalah perlakuan penyimpanan produk seadanya, kapasitas produksi yang terbatas, kurangnya promosi kopi bubuk. Faktor eksternal yang menjadi peluang terbesar yang dimiliki oleh pelaku usaha adalah resiko produk kopi bubuk cukup rendah, potensi peningkatan skala usaha, prospek pasar dan harga kopi bubuk. Faktor ancaman adalah adanya persaingan penjualan produk lokal dengan produk wilayah lain, tingkat inovasi produk kopi bubuk, serta produk sejenis. Strategi terpilih yang tepat dilakukan oleh Ud. Cap Gentong Mas di Kabupaten Rejang Lebong untuk mengembangkan agroindustri kopi bubuk yakni pengembangan produk kopi bubuk nilai TAS 7,451.

ANALYSIS OF GROUND COFFEE BUSINESS IN REJANG LEBONG DISTRICT ANALISIS USAHA KOPI BUBUK DI KABUPATEN REJANG LEBONG Febri Nur Pramudya; Gracia Gabrienda; Hety Novitasari
Jurnal Inovasi Penelitian Vol 1 No 12: Mei 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i12.522

Robusta coffee powder processing techniques greatly affect the value of production, the greater the value of coffee powder is not necessarily able to provide big profits for the businessman, because the value of production is strongly influenced by the selling price and production of Robusta coffee powder in each processing. This research was conducted at UD. Cap Gentong Mas. This study aims to determine the magnitude of the benefits obtained in the robusta coffee powder processing business at UD. Cap Gentong Mas. The method used is purposive (intentional), with the criteria of one business that has been established for more than fifteen years with data collection techniques using primary data and secondary data and income analysis methods and efficiency values. Benefits obtained at UD. Gentong Mas Cap is Rp. 5,376,077 / month. The acquisition of efficiency value is 1.2, meaning that the business has advantages and can be developed.

Analysis of the marketing channels of Coffee Fery Murtiningrum; Gracia Gabrienda
Journal of Agri Socio Economics and Business Vol 1, No 2 (2019)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.1.2.15-28

In Bengkulu Province, the area of coffee plantations reached 124,510 hectares spread in several districts with production reaching 60,790.08 tons per year (BPS, 2018). Most coffee production (Coffea Spp) is produced by smallholder farmers. Nearly a quarter of the coffee production was produced by Rejang Lebong Regency, namely: 13,459 tons with a total plantation area of 27,828.12 hectares of coffee plantations. Constraints in the development of coffee are in the case of coffee marketing channels that have not been maximized by farmers, transportation due to the topography of the area and the location of the factory that is far away, low marketing production, quality of coffee (quality ), and capital that influences the selling price of the coffee. This situation is certainly inseparable from the influence of the factors of the coffee industry production itself, namely in the form of capital, raw materials, labor, transportation, marketing and income of business owners that also affect the income of workers. For this reason, researchers are interested in researching the marketing channels of Coffee in Rejang Regency. Lebong, and analyze the efficiency of the Coffee marketing channel in Rejang Lebong Regency. From the results of the study, it was found that the coffee marketing channel occurred in Rejang Lebong Regency had 5 types of marketing channels. Marketing margins and the biggest profits are obtained by large traders.

The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.

The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.

Impression Of Youngsters In Curup Urban Communities Viewing Pondasi Coffee Shop As A Millennial Way Of Life Gracia Gabrienda; Mira Yanuarti; Febri Nur Pramudya
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2125

Rejang Lebong Regency, as one of the espresso makers in Bengkulu Area, with the potential for very high espresso creation, upholds youthful business people to be imaginative by opening bistros or also called cafÃ©s. One of the bistro areas that is very renowned and has a genuinely essential area is the establishment cafÃ©. Pondasi Coffee Shop has its own appeal, beginning from the inside of the room, to the cost of espresso which is reasonable for youngsters. Establishment CafÃ© is overseen by a gathering of millennial youth who can foster their business by really buckling down together, espresso costs start from Rp. 10,000-Rp. ,33,000 with the expectation of complimentary stopping expenses. The establishment bistro gives espresso drinks as well as furnishes snacks with costs beginning from Rp. 10,000-Rp. 15,000 is truly reasonable for the present youngsters. In light of the foundation over, the issue plan in this examination is the impression of youngsters in the city of Curup seeing the Establishment CafÃ© as a millennial way of life. This exploration was led at the Pondasi CafÃ© in Spring April 2023 at the Pondasi Coffee Shop in Curup City, Rejang Lebong Regency. The information examination utilized in this exploration is Likert scale examination. The inspecting technique utilized was unplanned examining or by chance during the examination time frame so 35 respondents were acquired with an age scope of 18-25 years. The consequences of this examination express that the principal view of guests is Value (X1) with a score of numerous guests picking the concur class with a normal of 3.03, trailed constantly impression of Spot (X3) with a score of numerous guests picking concur classification with a normal of 3.01. Then followed by the third discernment in regards to the Item (X2) with a score of numerous guests deciding to concur with a normal of 3.00 and the last discernment specifically Advancement (X4) with a score of numerous guests deciding to concur with a normal of 2.91 from guest discernments Above, one might say that the four discernments with the most elevated scores are in the "Concur" classification which is regularly picked by guests to the Establishment CafÃ©. This can demonstrate that the variables that draw in youngsters to the groundwork of cafÃ©s as a millennial way of life are Cost (X1), Spot (X3), Items (X2) and Advancements (X4) which have their own allure for guests beginning from reasonable costs, quality items, delectable preferences, vital areas that are agreeable for guests and with regards to imaginative advancements that increment the interest of guests

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