Article Per Year (5 Year)
p-Index From 2021 - 2026
1.503
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS International Journal of Social Science Jurnal Visi Komunikasi Ranah Research : Journal of Multidisciplinary Research and Development Pancasila International Journal of Applied Social Science The Eastasouth Journal of Social Science and Humanities
Morissan Morissan, Morissan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
THE BANDWAGON EFFECT OF A SIMPLE CANDIDATE PREFERENCE MODEL AS A MODEL OF POLITICAL EDUCATION COMMUNICATION Hasibuan, Iskandar Muda; Morissan, Morissan; Purnomo, Marlinda Irwanti
Edukasi Islami: Jurnal Pendidikan Islam Vol. 14 No. 001 (2025): Edukasi Islami: Jurnal Pendidikan Islam (Spesial Issue)
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v14i001.9412

Abstract

Purpose: This study aims to analyze the influence of political communication strategy models, namely the bandwagon effect, expected utility, and simple candidate preferences partially on voters' voting decisions, as well as to analyze the similarities and differences in the effectiveness of implementing these political communication strategy models among the three candidate pairs. Method: The research approach is quantitative. The population is the millennial generation of Indonesian citizens (WNI) registered on the Permanent Voter List (DPT) in DKI Jakarta Province who have characteristics as millennials, voted in the presidential election on February 14, 2024, and before the election day had the opportunity to participate in the political communication of the three presidential candidates through social media platforms. The sampling technique is purposive sampling. Secondary data collection techniques through study desks, while primary data collection techniques through survey and interview methods. The data analysis technique uses Structural Equation Modeling Partial Least Square (SEM-PLS). Result: The results of the study indicate that the simple candidate preference model has a significant influence in shaping people's political choices through social imitation mechanisms and perceptions of candidate popularity. Conclusion: The bandwagon effect that emerges can increase political participation and awareness of the democratic process, but also has the potential to reduce the quality of political rationality if it is not balanced with critical political education.
COMPARISON OF THE STRENGTH OF POLITICAL COMMUNICATION OF THREE PAIRS IN THE 2024 INDONESIAN PRESIDENTIAL ELECTION: A QUALITATIVE REVIEW OF THE BANDWAGON EFFECT, EXPECTED UTILITY, AND SIMPLE CANDIDATE PREFERENCE MODELS Iskandar Muda Hasibuan; Morissan, Morissan; Marlinda Irwanti Poernomo
International Journal of Social Science Vol. 5 No. 5 (2026): February 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i5.12388

Abstract

The 2024 Indonesian Presidential Election demonstrated the imbalance in political communication power between the three candidate pairs: Prabowo–Gibran (PRAGIB), Anies–Muhaimin (AMIN), and Ganjar–Mahfud (GAMA). This imbalance is evident in each pair's ability to leverage voter behavior through three models: the bandwagon effect, expected utility, and simple candidate preference as proposed by Abramowitz (1989). This study aims to compare the political communication power of the three candidate pairs in implementing these three models of voter behavior in the 2024 Presidential Election. The study used a descriptive qualitative approach with a focus on the political communication strategies of the three candidate pairs. Data were collected through in-depth interviews with two key informants involved in national political surveys and campaign political communications. Analysis was conducted using comparative analysis techniques to identify patterns of intensity and effectiveness of each pair's communication strategies. The results show that PRAGIB is the most dominant pair in the three models of voter behavior. They succeeded in maximizing the bandwagon effect through mass mobilization, media support, and digital campaigns. In the expected utility model, PRAGIB stands out through concrete program promises that are easily understood by the public. In simple candidate preference, Prabowo's personal image and Gibran's association with President Jokowi generated a simple but highly effective preference. AMIN held a middle ground, with strength in the urban-educated segment but limited grassroots reach. GAMA held the weakest position in all three models due to its inconsistent narrative, image, and mobilization strategy. This research confirms that the dominance of political communication was a key factor in PRAGIB's electoral success in the 2024 presidential election.
The Role of Logos in Conveying Organizational Personality: A Case Study of the Ministry of Tourism and Creative Economy of the Republic of Indonesia Saputra, Ilham; Morissan, Morissan
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.922

Abstract

Logo changes in public institutions are not only related to aesthetic aspects but also carry strategic meanings, cultural identity, and organizational representation. This study aims to analyze employee perceptions of the new logo of the Ministry of Tourism and Creative Economy (Kemenparekraf) and examine the role of visual identity as a representation of organizational identity. The research employed a mixed-methods approach with data collection through questionnaires (N=104) and in-depth interviews. Quantitative data were analyzed using reliability tests, descriptive statistics, normality tests, Pearson correlation, and ANOVA with the help of SPSS, while qualitative data were analyzed thematically. The results indicated that the research instrument was reliable (Cronbach's Alpha = 0.934), employees' perceptions of the new logo were generally positive (X mean = 24.19; Y mean = 28.85), and there was a very strong positive correlation between visual identity perceptions and organizational identity representation (r = 0.750; p < 0.001). The ANOVA analysis also revealed significant differences across respondent groups (F = 7.838; p < 0.001). Qualitative findings emphasize that the logo change was driven by rebranding needs, visual continuity from the previous logo, and the demands of creative economic globalization. This study concludes that the new Kemenparekraf logo serves as a strategic visual instrument that not only builds organizational image but also strengthens internal organizational support.
Co-Authors Anggiane Iskandar, Yelita Haddy, La Rayhan Hasibuan, Iskandar Muda Ichlas El Qudsi, Mohammad Indiwan Seto, Indiwan Iskandar Muda Hasibuan Jeconiah, Calvin Kusumawardhana , Indra M. Masad Masrur Marhaen Pratopo , Wahyudi Marlinda Irwanti Poernomo Marlinda Irwanti, Marlinda Mulyasari , Farah Musfirowati Hanika , Ita Nur Ahadi, Muhammad Nurhadi Purwanto , Elan Purnomo, Marlinda Irwanti Saputra, Ilham Umaimah Wahid Varlina, Vivi Vikaliana , Resista