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All Journal YUME : Journal of Management MANAJEMEN
Wikandriya Pradinang
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Computer Science & IT Economics, Econometrics & Finance Health Professions Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Negosiasi dan Manajemen Konflik Pada Industri Jasa Maritim di Batam Adi Neka Fatyandri; Wikandriya Pradinang; Farah Fakhirah Suganda; Gilang Bagus Fadlan; Sandoko Ompusunggu; Indra Miftahul Razak
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3207

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui factor-faktor yang mempengaruhi negoisasi dan manajemen konflik pada industri jasa maritim di Kota Batam. Sampel dalam penelitian ini adalah perusahaan industry jasa maritim di Kota Batam (PT. Pertamina Trans Kontinental Cabang Batam, PT. Nuansa Lestari Tama dan PT. Sligi). Metode penelitian yang digunakan berupa penelitian kualitatif dengan data deskriptif yang bersumber dari data sekunder. Penelitian ini memiliki hasil PT. Pertamina Trans Kontinental Cabang Batam berhasil menengahi konflik dengan PT. Nuansa Lestari Tama dan PT. Sligi dengan proses negoisasi yang berjalan lancer. Penulis menyarankan kepada semua perusahaan yang terlibat untuk menggunakan strategi negosiasi yang dapat menguntungkan semua pihak agar untuk menghindari terjadinya konflik yang berkepanjangan Kata Kunci: Konflik, Negoisasi, Perusahaan, Strategi
PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol 2 No 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Abstract

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.
PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol. 2 No. 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Abstract

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.
Co-Authors Adi Neka Fatyandri Edy Yulianto Putra Farah Fakhirah Suganda Gilang Bagus Fadlan Gita Aulia Indra Miftahul Razak Joy Happy Jones Nevi Ariyu De Utami Sandoko Ompusunggu Yeffy Yeffy