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ANALISIS STRATEGI HUMAS PEMERINTAHAN ERA MILENIAL DALAM MENGHADAPI TATA KELOLA INFORMASI PUBLIC Erwan Effendi; Baginda Mulia Pohan; Dinda Almunawaroh; Myori Syahputri
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.23628

Abstract

Potensi peran humas pemerintah di era milenial sangatlah tinggi seiring dengan kemajuan teknologi informasi, iklim demokrasi yang terbangun, serta masyarakat yang semakin kritis. Mewujudkan lembaga Humas Pemerintahan yang memiliki tata kelola informasi yang baik dan adaptif terhadap perubahan zaman sangatlah tidak mudah. Terdapat peluang dan kendala untuk mewujudkan aparatur pelaksana Humas Pemerintahan yang profesional tergantung pada visi, misi, strategi dan taktik pimpinan dalam memberdayakan peran, fungsi, serta kewenangan lembaga kehumasan dalam mengelola informasi publik. Tujuan penelitian ini adalah untuk mengetahui unsur dan model mekanisme strategi humas pemerintahan di era milenial. Penelitian ini berdasarkan metode kualitatif deskriptif dengan teknik pengumpulan data penelitian dilakukan secara primer, yaitu wawancara pada informan yang menjabat sebagai pengelola aktivitas lembaga kehumasan tingkat pemerintahan pusat, provinsi, dan kabupaten/kota dan data sekunder melalui studi dokumentasi dan observasi non partisipatif. Hasil penelitian menunjukkan bahwa strategi humas pemerintah pada era milenial mengutamakan pada peningkatan aspek kolaborasi dari berbagai pemangku kepentingan melalui pemanfaatan platform media konvensional dan media digital guna mewujudkan layanan komunikasi dan informasi publik yang efektif dan berkualitas dalam mendukung tata kelola informasi publik yang terbuka. Simpulan penelitian menunjukkan bahwa penggunaan strategi pelibatan stakeholders, strategi pengemasan pesan narasi tunggal, strategi media konvensional, dan strategi media sosial dilakukan secara optimal dan terintegrasi dalam rangka mencapai transformasi lembaga kehumasan pemerintah yang dapat berperan aktif pada pengelolaan kebijakan komunikasi strategis pimpinan dan lembaga.
Analisis Framing Berita Korupsi di Media Online Tribun Medan Nur Ainun Ghoisani Ritonga; Erwan Effendi
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.13627

Abstract

This study examines the framing of corruption news in Tribun Medan online media during the 2024–2025 period using Robert N. Entman’s framing model. The research addresses how corruption is constructed through the dimensions of problem definition, causal interpretation, moral evaluation, and treatment recommendation. Employing a qualitative descriptive design, data were collected through news text documentation and in-depth interviews with the Law and Criminal Editor of Tribun Medan to strengthen data validity through source triangulation. The findings reveal that Tribun Medan frames corruption not merely as a legal issue involving state financial losses but also as a social problem affecting public rights and religious facilities. The identified causes emphasize systematic planning manipulation and weak oversight in strategic infrastructure projects. Moral evaluations are articulated through representations of public concern and social accountability toward perpetrators, while recommended solutions focus on judicial transparency and institutional reform within the bureaucracy. The study’s novelty lies in its integration of textual framing analysis with editorial perspectives to explain how a local online news outlet constructs corruption narratives within the socio-cultural context of North Sumatra. The findings indicate that Tribun Medan performs a watchdog journalism function by fostering public awareness and reinforcing collective social responsibility regarding corruption issues.
MOBILIZING VOTERS THROUGH POLITICAL COMMUNICATION: THE ROLE OF PKS IN THE 2024 SOUTHEAST ACEH ELECTION Irfan Syah Putra; Rubino Rubino; Erwan Effendi
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1092

Abstract

This study aims to analyze the political communication conducted by the Regional Leadership Council (DPD) of the Prosperous Justice Party (PKS) in gaining public support during the 2024 General Election in Southeast Aceh Regency. The research focuses on the strategies, forms, and media of political communication used by the DPD PKS, as well as the supporting and inhibiting factors in the process. A qualitative approach with a case study method was employed. Data were collected through in-depth interviews with DPD PKS administrators, observation of party political activities, and documentation from various relevant sources. The findings indicate that the Southeast Aceh DPD PKS prioritizes political communication based on Islamic values, social services, and personal closeness with the community. Communication strategies are implemented through social media, face-to-face meetings, regular religious gatherings (pengajian), and community service activities. The success of this communication is supported by the party’s religious image and cadre solidarity; however, it also faces challenges such as limited media access, low political literacy among some segments of the population, and intense inter-party competition in the region. The study concludes that the effectiveness of DPD PKS's political communication in gaining support for the 2024 election is largely determined by its ability to build trust, maintain message consistency, and apply direct approaches to the public. The study recommends enhancing the communication capacity of party cadres and optimizing the use of digital technology to better reach young voters.
ANALYSIS OF COMMUNICATION ETHICS FOR GENERATION Z IN PATUMBAK DISTRICT, DELI SERDANG REGENCY Monica Nur Annisa; Erwan Effendi
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25511

Abstract

This study aims to analyze the communication ethics of Generation Z in Patumbak District, Deli Serdang Regency, both in direct and digital communication, especially social media, with an approach of ethical values in Islam. Generation Z is known as digital natives who are very close to information technology, but this closeness also influences communication patterns and the application of ethical values. The study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation, and triangulation of sources is carried out to test the validity of the data. The results of the study indicate a shift in the communication ethics of Generation Z, both in face-to-face interactions that tend to decrease in terms of politeness, empathy, and emotional involvement, as well as in digital communication that is vulnerable to free expression without ethical considerations. In the Islamic context, the principles of qaulan are an important reference in forming polite and civilized communication. Therefore, an understanding of communication ethics based on moral and religious values needs to be strengthened to maintain the quality of communication of Generation Z in the digital era.