Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research JURNAL EKONOMI SAKTI (JES)
Edwin Bustami
STIA Nusantara Sakti Sungai Penuh
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PEMASARAN DAN PENGELOLAAN SUMBER DAYA MANUSIA DALAM MENINGKATKAN DAYA SAING UMKM DI KABUPATEN KERINCI Enny Sestriyenti; Mohd. Pajri; Edwin Bustami
Jurnal Ekonomi Sakti Vol 14 No 3 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i3.456

Abstract

This study aims to analyze the influence of marketing strategies and human resource management on the competitiveness of Micro, Small, and Medium Enterprises (UMKM) in Kerinci Regency. The research uses a quantitative approach with data collected from UMKM actors in the region through surveys and interviews. Structural Equation Modeling (SEM) is employed to test the relationships between variables. The findings reveal that effective marketing strategies combined with well-managed human resources significantly improve UMKM performance, enhancing their market position and sustainability.
Analysis of Factors Influencing Customer Behavioral Intentions to Use Mobile Banking Edwin Bustami; Indra Budaya; Ronal Regen; Masrida Zasriati
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.690

Abstract

This study aims to examine and investigate knowledge, beliefs, convenience, risk, and culture that directly and indirectly influence attitudes, convenience and usability regarding mobile banking and Behavioral Intention to use Jambi mobile banking services. This research uses survey and verification methods. The sample used is 400 units. Data analysis using Path Analysis. The results of the study show that knowledge, comfort, and risk have a direct and significant effect on attitudes; risk and culture have a direct and significant impact on convenience; risk and culture have a direct and significant effect on usability; knowledge, convenience, risk, cultural attitudes, convenience, and usability have a direct and significant impact on Behavioral Intention; knowledge, comfort, and risk have an indirect and significant effect on Behavioral Intention through attitudes; culture has an indirect and significant effect on Behavioral Intention through convenience; knowledge, comfort, and culture have an indirect and significant impact on Behavioral Intention through usability. The study results recommend that future management should increase and maintain customer knowledge, trust, convenience, risk, culture, attitudes, convenience, and usability of mobile banking utilizing direct or indirect education through multi-media.
Co-Authors Enny Sestriyenti Indra Budaya, Indra Masrida Zasriati Mohd. Pajri Regen, Ronal