Article Per Year (5 Year)
p-Index From 2021 - 2026
1.235
P-Index
This Author published in this journals
All Journal I-Finance Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Jurnal Ekonomi dan Bisnis (JEB)
Bunga Mar’atush Shalihah
Universitas Islam Negeri Raden Fatah Palembang
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH DEBT TO EQUITY RATIO DAN FIRM SIZE TERHADAP NILAI PERUSAHAAN DENGAN RETURN ON EQUITY SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX (JII) PERIODE 2016-2018 Indah Khairunnisa; Mismiwati Mismiwati; Bunga Mar’atush Shalihah
I-Finance Journal Vol 6 No 1 (2020): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ifinance.v6i1.6069

Abstract

The Study investigated the influence of Debt to Equity Ratio and Firm Size on Firm Value with Return On Equity as intervening variables in Jakarta Islamic Index (JII) in 2016-2018. This study uses two independent variables that Debt to Equity Ratio and Firm Size. The dependent variables used in this study is the Company Value with indicators of Price to Book Value. While the intervening variable used in this study is Return On Equity. The result showed that there was a positive and significant effect Debt to Equity Ratio on Return On Equity. There was a negative and not significant Firm Size on Return On Equity. Debt to Equity Ratio has no significant effect on Firm Value. Firm Size has no significant effect on Firm Value. There wasa positive and significant effect Return On Equity on Firm Value. Return On Equity is mediating the effect of Debt to Equity Ratio on Firm Value (Partial Mediation). Return On Equity is mediating the effect of Firm Size on Firm Value (Partial Mediation).
Sistem Ekonomi dan Fiskal pada Masa Pemerintahan al-Khulafa al-Rasyidun (632-661 M) Bunga M Shalihah
Intelektualita Vol 10 No 1 (2021): Jurnal Intelektualita: Keislaman, Sosial dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v10i1.7955

Abstract

Penelitian ini bertujuan menggambarkan sistem ekonomi dan fiskal pada masa al-khulafa al-rasyidun. Metode penelitian ini menggunakan penelitian kepustakaan. Sehingga hanya melihat tinjauan berdasarkan teori-teori yang ada. Penelitian ini menyimpulkan bahwa pada masa Abu Bakar Ash-Shiddiq fokus pada pengelolaan zakat dan menerapkan konsep balance budget policy pada Baitul Mal. Sedangkan pada Umar bin Khattab fokus pada pendirian Baitul Mal, kepemilikan tanah, dan zakat.
PENGARUH BRAND IMAGE, HARGA , DAN VIRAL MARKETING TERHADAP MINAT BELI HIJAB DI VARISHA OFFICIAL SHOP: STUDI KASUS GEN Z KOTA PALEMBANG Brenda Aurora; Bunga Mar’atush Shalihah; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.5417

Abstract

The growth of hijab sales through online media has made consumers, especially Generation Z, increasingly selective in choosing products. Varisha Official Shop is a well-known hijab brand in Palembang. This study aims to determine the influence of brand image, price, and viral marketing on hijab purchase intention at Varisha Official Shop among Generation Z in Palembang. This study uses a quantitative method with multiple linear regression analysis processed with SPSS version 26. Data were obtained from 96 respondents through purposive sampling techniques. Before the analysis was carried out, the data had been tested through validity, reliability, and classical assumption tests (normality, linearity, multicollinearity, heteroscedasticity), as well as multiple linear analysis to test the hypothesis partially, simultaneously, and the coefficient of determination (R2) test. The regression model obtained was Y = 6.100 + 0.243 – 0.040 + 0.884. The results of the study indicate that partially, brand image and viral marketing have a positive and significant effect on purchase intention, while price has no significant effect. However, simultaneously, all three variables significantly influence purchase intention, as evidenced by the calculated F value > F table (45.730 > 2.70) with a significance level of 0.000. The R2 value of 0.585 indicates that 58% of the variation in purchase intention can be explained by these three variables, while the remainder is influenced by other factors outside this study.
PENGARUH KEMUDAHAN PEMBELIAN ONLINE, KUALITAS INFORMASI, DAN LABEL HALAL TERHADAP MINAT PEMBELIAN PRODUK KECANTIKAN OH MY GLAM (OMG) BEAUTY DI E-COMMERCE SHOPEE Aliyah Wulan Maharani; Bunga Mar’atush Shalihah; Safitri Asrol
Jurnal Ekonomi dan Bisnis Nias Selatan Vol 9 No 1 (2026): Jurnal Ekonomi dan Bisnis Nias Selatan
Publisher : LPPM Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jeb.v9i1.4589

Abstract

Perkembangan belanja online yang semakin luas membuat konsumen dapat dengan mudah membeli produk kecantikan melalui platform e-commerce seperti Shopee, termasuk produk OMG Beauty yang banyak dipasarkan secara digital. Namun, kemudahan akses tersebut tidak selalu menjamin tingginya minat pembelian, karena konsumen tetap mempertimbangkan beberapa aspek penting sebelum memutuskan membeli suatu produk. Dalam praktiknya, konsumen sering menemui kendala seperti proses pembelian yang kurang praktis, informasi produk yang tidak lengkap atau tidak jelas, serta kebutuhan akan kepastian mengenai kehalalan produk yang digunakan. Terlebih bagi konsumen muslim, label halal menjadi salah satu bentuk jaminan yang memberikan rasa aman dalam menggunakan produk kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembelian online, kualitas informasi, dan label halal terhadap minat pembelian produk OMG Beauty di e-commerce Shopee. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear berganda melalui SPSS 25. Hasil penelitian menunjukkan bahwa kemudahan pembelian online, kualitas informasi, dan label halal secara parsial berpengaruh positif dan signifikan terhadap minat pembelian. Secara simultan, ketiga variabel ini berpengaruh positif dan signifikan
Co-Authors Aliyah Wulan Maharani Brenda Aurora Iin Muhareni Indah Khairunnisa MISMIWATI, MISMIWATI MISMIWATI Muhamad Rahman Bayumi Muhammad Rusdi Rizal Alfit Jaya Safitri Asrol