Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Universitas Bung Hatta KOPEMAS
Winike Kushindrajati Aprilia
Universitas Nahdlatul Ulama Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Discounts and Free Shipping on Impulsive Purchases Moderated by Seller Service Winike Kushindrajati Aprilia; Novi Diah Wulandari; Aris Kusumo Diantoro
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.22059

Abstract

This research was conducted to determine the relationship between discounts, free shipping and impulse purchases moderated by the seller's service. The population in this study were all Generation-Z users of the Shopee marketplace in Yogyakarta using the Smart PLS 3 application. The research sample uses a non-probability sampling technique with purposive sampling method. This study shows a relationship between discounts and free shipping on impulse purchases. In addition, the seller's service is pure moderation between discounts, free shipping against impulse purchases. The reseacrh has limitations that it is to be on a discount, free shipping, seller service, impulse purchases and focus on a Generation-Z that’s avaliable in Yogyakarta. This study will give insight to readers especialy in the field of marketing about the impulsive buying behavior of Generation-Z in the Shopee marketplace with discounts and free shipping as the independent variables, as well as the involvement of seller services as a moderating variable. The difference in this research is to use the seller's service as a moderating variable to find out a deeper relationship between the independent and dependent variables. Using Generation-Z in Yogyakarta which has never been done by previous researchers.
PEMANFAATAN TEKNOLOGI TEPAT GUNA UNTUK MENGEMBANGKAN POTENSI MASYARAKAT MELALUI KEMAJUAN UMKM Novi Diah Wulandari; Winike Kushindrajati Aprilia; Agustina Mayangsari; Budi Sutiono Pratama Nugraha
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2022
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro Kecil dan Menengah merupakan salah satu motor penggerak pembangunan ekonomi masyarakat pedesaan. Kehidupan masyarakat dapat ditingkatkan dengan menggunakan sumber daya yang ada. Namun, masyarakat perlu memahami teknologi saat ini dan dengan menggunakan teknologi yang ada akan memudahkan mereka dalam berbisnis. Melakukan bisnis secara bersamaan di satu tempat menciptakan banyak celah di antara penjual, sehingga rencana program ini diterapkan untuk mengatasi hal tersebut. Rencana kerja yang dilaksanakan adalah menerapkan pemesanan online dan meningkatkan kemampuan pemasaran dengan menggunakan teknologi yang ada. Selain itu, para pelaku UMKM didampingi dan dilatih untuk memanfaatkan smartphone mereka. Hasilnya, para pelaku UMKM Desa Wisata Taman Benteng Mataram dapat meningkatkan keterampilan digital marketing dan memanfaatkan teknologi dengan lebih baik serta hilangnya rasa kecemburuan antar penjual.
Co-Authors Agustina Mayangsari Aris Kusumo Diantoro Budi Sutiono Pratama Nugraha Novi Diah Wulandari