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All Journal Jurnal Cafetaria JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS
Vincentius Ade Arianto Ciptoputra
Sekolah Tinggi Ilmu Ekonomi Galileo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DALAM PERANAN SEBAGAI SARANA KOMUNIKASI DAN PROMOSI PRODUK Riki Riki; Hendri Kremer; Suratman Suratman; Vincentius Ade Arianto Ciptoputra; Hazriyanto Hazriyanto
JURNAL CAFETARIA Vol 4 No 1 (2023): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v4i1.811

Abstract

This study aims to find out how effective the use of social media as a means of communication and promoting products is among the general public, especially college students. The method used in this study is a qualitative one that is descriptive and tends to use data analysis. There were 10 students who were used as respondents. Based on the research that has been done, the use of social media is very effective as a means of communication and promotion of a product because, of the 10 student respondents, social media is the most frequently used means of communication and promotion to sell various products that everyone needs. In addition, students are very creative and productive, not only to learn to study on campus, but they are also looking for a side by selling online through social media. For some student respondents, with social media they can easily access and use it anywhere and anytime. Because only through gadgets that can be carried anywhere and can be updated at any time. There are also promotions on social media that are free without having to pay, and without having to open or rent a shop outside. So that with progress and the era of digitalization, ease of access on social media is very effective in means of communication and promotion of various products.
ANALISIS PENGARUH KOMPENSASI DAN DISIPLIN TERHADAP MOTIVASI KERJA KARYAWAN I HOTEL BALOI BATAM Ary Prasetyo; Dirman Paulus Marbun; Asih Purwana Sari; Suratman Suratman; Vincentius Ade Arianto Ciptoputra; Merline Julianti
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38591

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah kompensasi dan disiplin kerja berpengaruh terhadap motivasi kerja. Populasi dalam penelitian ini adalah seluruh karyawan I Hotel Baloi Batam yang berjumlah 141orang, sedangkan sampel yang diambil berjumlah 105 orang. Teknik pengambilan sampel menggunakan Teknik simple random sampling dengan menggunakan instrument penelitian berupa kuesioner. Pengolahan data dalam penelitian ini menggunakan Stucture Equation Modeling (SEM) AMOS 24. Hasil penelitian ini, pengaruh kompensasi terhadap motivasi kerja adalah positif tidak signifikan dan pengaruh disiplin kerja terhadap motivasi kerja adalah negatif tidak signifikan. Pengaruh kompensasi dan disiplin kerja terhadap motivasi kerja karyawan I Hotel Baloi batam sangat kecil yaitu sebesar 2%.
Co-Authors Asih Purwana Sari Dirman Paulus Marbun Hazriyanto Hazriyanto Hendri Kremer Merline Julianti Riki Riki Suratman Suratman