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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Cafetaria
Riki Riki
Sekolah Tinggi Ilmu Ekonomi Galileo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DALAM PERANAN SEBAGAI SARANA KOMUNIKASI DAN PROMOSI PRODUK Riki Riki; Hendri Kremer; Suratman Suratman; Vincentius Ade Arianto Ciptoputra; Hazriyanto Hazriyanto
JURNAL CAFETARIA Vol 4 No 1 (2023): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v4i1.811

Abstract

This study aims to find out how effective the use of social media as a means of communication and promoting products is among the general public, especially college students. The method used in this study is a qualitative one that is descriptive and tends to use data analysis. There were 10 students who were used as respondents. Based on the research that has been done, the use of social media is very effective as a means of communication and promotion of a product because, of the 10 student respondents, social media is the most frequently used means of communication and promotion to sell various products that everyone needs. In addition, students are very creative and productive, not only to learn to study on campus, but they are also looking for a side by selling online through social media. For some student respondents, with social media they can easily access and use it anywhere and anytime. Because only through gadgets that can be carried anywhere and can be updated at any time. There are also promotions on social media that are free without having to pay, and without having to open or rent a shop outside. So that with progress and the era of digitalization, ease of access on social media is very effective in means of communication and promotion of various products.
The Effect of Leadership, Work Discipline, and Job Satisfaction on Employees performance PT. ISS Indonesia Riki Riki; Indra Firdiyansyah; Edinur Ilham; Agriend. S. Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1650

Abstract

The purpose of this research is to know leadership, work discipline and job satisfaction as an indicator of the performance of PT employees. ISS Indonesia which is placed in pt area. Ciba Vision Batam. The study sampled 83 respondents. A data source is primary data with a method of collecting data using linkert scale questionnaires. By using simple rundom sampling to know the respondent's response about each variable. The data analysis techniques used are descriptive analysis and anilisis of analiysis pathways/parts. The results of the track analysis showed that leadership on employee performance, work discipline to performance karayawan, leadership to job satisfaction, work discipline to job satisfaction and leadership to work disciplines have a significant effect because the t-statistical value is above the t-table (t-table with significance 5% and DF = 78 is 1.990847). The results of the coefficient of leadership paramater to employee performance amounted to 0.153933, work discipline to the performance of karayawan amounted to 0.263547, leadership to job satisfaction of 0.506856, work discipline to job satisfaction of 0.361410 and leadership to work discipline of 0.488510.
Co-Authors Agriend S. Putra Edinur Ilham Hazriyanto Hazriyanto Hendri Kremer Indra Firdiyansyah Suratman Suratman Vincentius Ade Arianto Ciptoputra