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ANALISIS KEPUTUSAN PEMBELIAN PADA PT. INTERNATIONAL HARDWARE INDO KOTA BATAM DAN PT. MULIATAMA BATAM Hendri Kremer; M. Arpah; Mohamad Aras; Hazriyanto Hazriyanto; Daris Purba
JURNAL CAFETARIA Vol 4 No 1 (2023): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v4i1.788

Abstract

In this study, it was examined about sales decisions in two companies engaged in the same field, namely as distributors of goods. The two companies are PT International Hardware Indo and PT Muliatama Batam. These two companies both operate in Batam but the level of purchasing decisions of each company needs to be calculated quantitatively. This study used a different test approach using an independent sample t-test. Purchasing decision data was obtained from the entire population sampled using the saturated sample technique. Data retrieved in June-July 2021. Before hypothesis testing, the data is tested for quality by tests of normality and homogeneity. The results of data quality testing show that distributed data is normal and homogeneous. The results of the hypothesis test showed that there was a significant difference between the purchasing decision at PT International Hardware Indo and PT Muliatama Batam. This study concluded that PT Muliatama Batam is better quantitatively in terms of purchasing decisions than PT Muliatama Batam.
ANALISIS PERBEDAAN KINERJA KARYAWAN PADA LINE OPP PT. SIMATELEX MANUFACTORY DENGAN KINERJA KARYAWAN PT. KARYASINDO SAMUDRA BIRU SHIPYARD M. Arpah; Mohamad Aras; Hendri Kremer; Daris Purba; Hazriyanto Hazriyanto
JURNAL CAFETARIA Vol 4 No 1 (2023): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v4i1.800

Abstract

This study studied the differences in employee performance in two manufacturing companies in Batam: Line OPP PT Simatelex Manufactory and PT Karyasindo Samudra Biru Shipyard. Both companies have problems with employee performance, that is, employees cannot achieve the specified targets. This study is hypothetical research. The hypothesis in this study is that there are differences in employee performance on the OPP Line of PT Simatelex Manufactory and PT Karyasindo Samudra Biru Shipyard. Hypothesis testing uses a nonparametric test with the Mann-Whitney test. The samples in this study were employees of the two companies, which numbered 100 and 114 people, respectively. The results of the Mann-Whitney test show that the hypothesis is accepted. This study concluded that there are differences in employee performance on the OPP Line of PT Simatelex Manufactory and PT Karyasindo Samudra Biru Shipyard,
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DALAM PERANAN SEBAGAI SARANA KOMUNIKASI DAN PROMOSI PRODUK Riki Riki; Hendri Kremer; Suratman Suratman; Vincentius Ade Arianto Ciptoputra; Hazriyanto Hazriyanto
JURNAL CAFETARIA Vol 4 No 1 (2023): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v4i1.811

Abstract

This study aims to find out how effective the use of social media as a means of communication and promoting products is among the general public, especially college students. The method used in this study is a qualitative one that is descriptive and tends to use data analysis. There were 10 students who were used as respondents. Based on the research that has been done, the use of social media is very effective as a means of communication and promotion of a product because, of the 10 student respondents, social media is the most frequently used means of communication and promotion to sell various products that everyone needs. In addition, students are very creative and productive, not only to learn to study on campus, but they are also looking for a side by selling online through social media. For some student respondents, with social media they can easily access and use it anywhere and anytime. Because only through gadgets that can be carried anywhere and can be updated at any time. There are also promotions on social media that are free without having to pay, and without having to open or rent a shop outside. So that with progress and the era of digitalization, ease of access on social media is very effective in means of communication and promotion of various products.