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All Journal Jurnal Penelitian Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business
Putu Yusi Pramandari, Putu Yusi
Fakultas Ekonomi Universitas Mahasaraswati Denpasar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Utilization of the Subak Jatiluwih Landscape as a Tourism Object: Tourist Perceptions and the Impact on Village Income Prastyadewi, Made Ika; Parwita, Gede Bayu Surya; Pramandari, Putu Yusi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 8 No. 1 (2023): March 2023
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7917

Abstract

The growing development of the tourism sector impacts increasing land conversion, which results in a reduction in productive agricultural land and the threat of subak as an agricultural institution based on local wisdom in Bali. The development of the tourism sector has eroded the existence of subak due to the high economic value of converting agricultural land to non-agricultural functions. If this condition continues, the existence of subak as a form of local wisdom in the agricultural sector in Bali will become extinct. Moreover, the subak cultural landscape in Bali has been recognized by UNESCO as a World Cultural Heritage. The heritage includes four sites (areas) which all form one unit.This study aims to analyze the use of the Jatiluwih subak landscape as a tourist object by focusing on the problem of tourists’ perceptions of the subak Jatiluwih landscape and the impact of these tourism activities on village income. The research was conducted on the Subak Jatiluwih Landscape as a WBD icon. The approach used is a quantitative approach using primary and secondary data. The sample in this study was taken by interview method and documentation study, which was then analyzed descriptively. The analysis results show an increase in the number of tourist visits every year where tourists think that an interesting tourist object is a place that has uniqueness. Tourism activities also positively impacted the village economy, where the local traditional village managed and fairly shared income from entrance tickets to tourist objects.
Heritage Trails and Cycling Tourism in City Branding: Exploring the Nexus of Experiences and Expectations Prastyadewi, Made Ika; Nursanty, Eko; Pramandari, Putu Yusi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.876

Abstract

This paper delves into the intricate relationship between heritage trails and cycling tourism, specifically focusing on the case study of the heritage-rich city of Surakarta. The convergence of heritage trails and cycling tourism forms a dynamic nexus that influences both the experiences of tourists and their expectations. The notion of the "tourist gaze" serves as a foundational framework, shedding light on tourists' perceptions and anticipations of Surakarta's cultural heritage, culinary offerings, and local populace. Rooted in socially constructed constructs, the tourist gaze significantly shapes how tourists interpret and emotionally engage with Surakarta as a destination. Through a qualitative exploratory approach, this study delves into the multifaceted interplay between heritage trails, cycling experiences, and the tourist gaze. Data is derived from in-depth interviews with tourists engaging in heritage cycling trails, capturing their subjective accounts of experiences and expectations. The findings unveil a range of themes, including the influence of heritage sites on cyclists' emotional connection with the city, the role of the tourist gaze in framing their encounters, and the impact of well-designed heritage trails on overall satisfaction. The study not only advances our understanding of the complex interrelationship between heritage trails, cycling tourism, and the tourist gaze, but also offers practical insights for heritage site management, urban planning, and tourism experience enhancement in Surakarta and beyond.
Faktor Penentu Minat Berkunjung Wisatawan pada Kawasan Pantai Sanur, Bali Sedana, I Gede Wahyu; Prastyadewi, Made Ika; Pramandari, Putu Yusi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4368

Abstract

Pantai Sanur merupakan salah satu destinasi wisata pesisir tertua dan paling berkembang di Bali, yang memiliki kontribusi signifikan terhadap perekonomian lokal melalui aktivitas pariwisata berbasis alam dan budaya. Meskipun popularitasnya tinggi, dinamika kunjungan wisatawan menunjukkan fluktuasi dari waktu ke waktu, yang mengindikasikan adanya faktor-faktor yang beragam dalam memengaruhi keputusan wisatawan untuk berkunjung. Penelitian ini bertujuan untuk menganalisis secara empiris faktor-faktor yang mempengaruhi kunjungan wisatawan ke Pantai Sanur dengan menggunakan pendekatan kuantitatif. Metode penelitian melibatkan survei terhadap 150 wisatawan menggunakan kuesioner skala Likert, yang mencakup variabel aksesibilitas, kualitas fasilitas, promosi digital, motivasi wisatawan, dan kondisi lingkungan. Data yang terkumpul dianalisis menggunakan regresi linier berganda untuk mengidentifikasi variabel-variabel yang memberikan pengaruh signifikan terhadap keputusan kunjungan. Hasil penelitian menunjukkan bahwa aksesibilitas, kualitas fasilitas, dan promosi digital memiliki pengaruh signifikan dan positif terhadap kunjungan wisatawan. Aksesibilitas muncul sebagai faktor paling dominan, menegaskan peran penting infrastruktur transportasi dan kemudahan menuju lokasi dalam menarik wisatawan. Kualitas fasilitas juga terbukti meningkatkan kenyamanan dan kepuasan wisatawan, sehingga mendorong keputusan berkunjung. Selain itu, promosi digital melalui media sosial, ulasan online, dan konten visual terbukti mampu memperkuat citra destinasi dan menarik minat wisatawan. Sementara itu, motivasi wisatawan dan kondisi lingkungan tidak memberikan pengaruh signifikan dalam model statistik. Temuan penelitian ini memberikan implikasi penting bagi pengembangan destinasi, terutama dalam optimalisasi infrastruktur akses, peningkatan fasilitas publik, dan penguatan strategi pemasaran digital untuk memperkuat daya saing Pantai Sanur. Penelitian ini juga menjadi dasar bagi riset lanjutan terkait perilaku wisatawan di destinasi pesisir.
Co-Authors Eko Nursanty Made Ika Prastyadewi Parwita, Gede Bayu Surya Sedana, I Gede Wahyu