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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ekonomi Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Barkah Barkah
Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Factors that Influencing Tourists Revisit Intention Barkah, Barkah; Febriasari, Puty
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.25680

Abstract

The results of previous research indicate that novelty-seeking through travel is one of the keys to tourist satisfaction. In the context of tourism, destination image and tourist satisfaction are usually used to predict the revisit intention to certain tourist destinations. This research is designed to study the formation of tourist satisfaction and their motivation to return to Pontianak City based on experiences on previous visits. Novelty-seeking, destination image, and quality of culinary experience are proposed to be predictors of tourist satisfaction and intention to return. The results of the study using SEM-PLS show that basically tourist satisfaction and intention to return are determined by the quality of previous travel experiences and the image of tourist destinations. The coefficient of determination of the quality of the tourist’s culinary experience and the image of the destination in the research model is quite small, therefore it is necessary to carry out further research to identify the factors that influence tourist satisfaction and the intention of returning to visit in the context of tourism.
MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY: MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY Barkah; Erna Listiana; Wenny Pebrianti
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 1 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.817 KB) | DOI: 10.26418/tijdessa.v1i1.6

Abstract

Abstract: West Kalimantan is one of the Indonesias provinces with strategic location because it is adjacent with neighboring country (Malaysia). The location within the border area and crossed by equator line is expected in impacting the tourism industry. This research aims to examine and to analyse the influence of tourism marketing mix towards the domestic and foreign tourists satisfaction. Population in this research is the tourists visiting Pontianak.. Sampling method was done by using purposive sampling with total amount of 242 people. Data collection by distributing questionnaires and analyzed using Multiple Linear Regression. The result shows that there are different variables influence both domestic and foreign tourists satisfaction. For the domestic tourists; product, price, promotion, and physical evidence impact their satisfaction. However for the foreign tourist, only variable of promotion and people, while the other five variables is not significantly impacted. Keywords: tourism marketing mix, tourists satisfaction, equator city
MARKETING AUDIT OF DOKTER SOEDARSO HOSPITAL BASED ON STRATEGIC MARKETING PLUS 2000 Muhaimenon Muhaimenon; Barkah Barkah; Erna Listiana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This research is motivated by the existence of a gap where Doctor Soedarso Hospital has not become the main choice of the people of Pontianak City when they need health services even though this hospital scores the Community Satisfaction Index (IKM) in the good category, lower service rates than private hospitals and has superior resources. Power. As for goals study This is For get an overview of the marketing strategy of Doctor Soedarso Hospital which includes the orientation/type of marketing and the competitive situation in the next 5 (five) years based on the results of the strategic marketing plus 2000 audit. Method study Which The case study method used is a quantitative-qualitative approach using a marketing strategy audit plus 2000 by calculating the Company Alignment Index (CAI) and Competitive Setting Index (CSI) and comparing the values of both (gap analysis). Calculation of the two indices obtained from the results of the questionnaire based on the level of confidence of the respondents who manage marketing policy at Doctor Soedarso Hospital. From the results of the analysis it is known that the CSI value is 3.9 and the CAI value is 2.9, the gap analysis shows that there is a negative gap of 1.0 where the CAI <CSI value means that the marketing strategy of Doctor Soedarso Hospital is still lagging behind compared to the challenges competitive situation in the next five years. According to the framework Strategic Marketing Plus 2000 , CAI values ranging from 2.6 to 3.4 shows that currently the marketing orientation type of RSDS is included in type 3C that is marketing segmented. Therefore, it is necessary to develop a marketing strategy design for Doctor Soedarso Hospital by changing the orientation the marketing from form 3C ( marketing oriented ) become 3.5C ( market driven ) in accordance with situation competition 3.5C ( sophisticated ) to be faced for the next five years.
Co-Authors Erna Listiana Erna Listiana Febriasari, Puty Muhaimenon Muhaimenon Wenny Pebrianti