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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) BENING Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Respon Nasabah Terhadap Product Positioning Tabungan Bank KALBAR Listiana, Erna
Jurnal Administrasi Bisnis Vol 7, No 1 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.487 KB)

Abstract

Competition in saving account product is a great effect on the number of customer.A greater product values offered then a greater number of customers who are usingthe services. Since positioning strategy describe a superior value, the positioning be-comes an important determining aspect for a customer in deciding to use the services.This study has an objectvie to evaluate customer perception on product positioningof saving account in Bank KALBAR. Survey was conducted to 50 respondent ofTASERNA saving account and 50 respondent in SIMPEDA saving account. Theresult showed that the SIMPEDA saving account is positioned as a saving accountwith a good attribute, such as an appropriate administration fee and service qual-ity. Meanwhile, the TASERNA saving account has a fair enough position in termof provision’s simplicity, administration fee, interest rate, prizes offered, withdrawallimitation, physical saving book, and ATM facility.Keywords: product value, positioning, positioning strategy
Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen Listiana, Erna
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.752 KB)

Abstract

In recent times, more and more foreign brands fluttering in the Indonesianmarket and competing with local brands. Often the consumers give a response onthe country of origin (COO) aspect to provide an assessment of the quality brandsoriginating from that country. Magnitude of this effect will usually vary depending onthe level of consumer ethnocentric. This study was conducted to determine how theIndonesian consumer ethnocentric role in moderating influence consumer perceptionof COO into perceived quality. Research will be focused on the type of electronicproduct categories of laptops and notebooks. Brand laptop / notebook in question wasderived from one of the following countries: USA, Japan, Korea, Taiwan and China.Results show that the data analyst of COO gives a significant effect on the perceivedquality in both groups of respondents with high and low levels of ethnocentric. Effectof the COO onto the perceived quality is greater for the low ethnocentric group ofrespondents (56,6 %) than in the group of high ethnocentric respondents (30,5 %).Keywords: Country of Origin, Perceived Quality, Consumer Ethnocentrism
PEMBENTUKAN VARIETAS UNGGUL JAGUNG TAHAN KERING DENGAN HASIL, BERANGKASAN SEGAR TINGGI, UMUR GENJAH (TAHUN I: HIBRIDISASI DAN SELEKSI MASSA SECARA INDEPENDENT CULLING LEVEL) ., Sudika; ,, Idris; Listiana, Erna
CROP AGRO, Scientific Journal of Agronomy Vol 4 No 1 (2011): Jurnal Crop Agro pertanian
Publisher : Department of Agronomy Faculty of Agriculture University of Mataram and Indonesian Society of Agronomy Branch NTB

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Abstract

ABSTRAK Tujuan penelitian yaitu untuk mendapatkan populasi dasar dari hasil persilangan tiga varietas unggul jagung komposit dengan populasi C2.1 dan mendapatkan populasi hasil seleksi siklus pertama, yaitu P1.1 dan P1.2. Pembentukan populasi dasar dengan persilangan antara varietas unggul bersari bebas (Gumarang, Lamuru, dan Sukmaraga) dengan populasi C2.1 secara resiprok. Perbaikan daya hasil, berangkasan segar dan umur panen menggunakan metode seleksi massa secara independent culling level selama satu siklus. Pengurangan efek lingkungan menggunakan metode grid system. Hasil penelitian menunjukkan, bahwa keberhasilan persilangan sebesar 95,43 % dan diperoleh benih hasil persilangan GMC2 sebanyak 6,7 kg; LMC2, 7,1 kg dan SRC2 sebanyak 7,6 kg dan ketiganya dibulk sebagai populasi dasar. Seleksi massa siklus pertama secara independent culling level telah dilakukan dan diperoleh benih P1.1 sebanyak 5,178 kg dan P1.2 sebanyak 4,964 kg. Seleksi massa siklus berikutnya perlu dilanjutkan guna meningkatkan rerata ketiga sifat tersebut. ABSTRACT This research aimed to obtain basic population from hybridization of three high yielding varieties of composite maize variety on C2.1 population; to obtain population of the first cycle selection, P1.1 and P1.2. Formation of basic population was done by reciprocal cross between open pollinated varieties (Gumarang, Lamuru and Sukmaraga) and C2.1 population. Improvement of yields, fresh biomass and harvest age used mass selection method by Independent culling level for one cycle. Decreased influence of environmental used grid system method. The result of this research, that successful of hybridization was 95.43 % and produced 6.7 kg of GMC2 hybrid seeds, 7.1 kg of LMC2 and 7.6 kg of SRC2 and all of them were bulked as a based population. First cycle of mass selection by independent culling level has been done and produced 5.178 kg P1.1 seeds and 4.964 kg of P1.2 seeds. Mass selection for second and thirth cycles were done to increase of population means of that traits.
Analisis Pengaruh Service Quality, Personal Selling dan Complain Handling Melalui Satisfaction Serta Trust terhadap Customer Retention (Survei Nasabah Tabungan Bank Harda Internasional Cabang Pontianak) Lay, Nico Yudhinata; Listiana, Erna; Heriyadi, Heriyadi
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Vol 7, No 2 (2018): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3226.465 KB) | DOI: 10.26418/jebik.v7i2.25694

Abstract

This study aims to determine the effects of service quality, personal selling and complain handling through satisfaction and trust on customer retention on the customer of Harda International Savings Bank, in Pontianak branch. The sample of this study consisted of 100 respondents of customers of Harda International Savings Bank, Pontianak. This associative study employed a survey method and a path analysis. The results of hypothesis test using test-F shows that the variables of service quality, personal selling, and complain handling have significant influence on satisfaction. Likewise the t-test results of hypothesis shows the variables of service quality, personal selling, and complain handling significantly influence satisfaction. Subsequently, satisfaction variable has significant influence on trust and customer retention. Meanwhile, trust variable has significant influence on customer retention.
Studi Komparatif Ekuitas Merek Produk Buatan Malaysia dan Indonesia Listiana, Erna
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Vol 4, No 2 (2015): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.261 KB) | DOI: 10.26418/jebik.v4i2.12484

Abstract

The purpose of this study is to assess and obtain empirical evidence by testing different responsetowards brand equity products made in Indonesia and Malaysia. The observed product isprocessed food products biscuit, considering the existence of this Malaysia’s processed foodproduct has a close competition with domestic processed food products. Non-probabilitysampling technique in the form of purposive sampling is applied. The study was conducted on160 respondents, consist of 80 consumers of biscuit brand made in Malaysia and 80 consumers ofbiscuit brand made in Indonesia. The study results that among Malaysia and Indonesia biscuitbrand there is a difference in case of brand association, brand loyalty and brand quality as awhole, whereas the similarity between both products is in the perceived quality.
Respon Nasabah Terhadap Product Positioning Tabungan Bank KALBAR Erna Listiana
Jurnal Administrasi Bisnis Vol. 7 No. 1 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.487 KB) | DOI: 10.26593/jab.v7i1.405.%p

Abstract

Competition in saving account product is a great effect on the number of customer.A greater product values offered then a greater number of customers who are usingthe services. Since positioning strategy describe a superior value, the positioning be-comes an important determining aspect for a customer in deciding to use the services.This study has an objectvie to evaluate customer perception on product positioningof saving account in Bank KALBAR. Survey was conducted to 50 respondent ofTASERNA saving account and 50 respondent in SIMPEDA saving account. Theresult showed that the SIMPEDA saving account is positioned as a saving accountwith a good attribute, such as an appropriate administration fee and service qual-ity. Meanwhile, the TASERNA saving account has a fair enough position in termof provision’s simplicity, administration fee, interest rate, prizes offered, withdrawallimitation, physical saving book, and ATM facility.Keywords: product value, positioning, positioning strategy
Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen Erna Listiana
Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.752 KB) | DOI: 10.26593/jab.v8i1.419.%p

Abstract

In recent times, more and more foreign brands fluttering in the Indonesianmarket and competing with local brands. Often the consumers give a response onthe country of origin (COO) aspect to provide an assessment of the quality brandsoriginating from that country. Magnitude of this effect will usually vary depending onthe level of consumer ethnocentric. This study was conducted to determine how theIndonesian consumer ethnocentric role in moderating influence consumer perceptionof COO into perceived quality. Research will be focused on the type of electronicproduct categories of laptops and notebooks. Brand laptop / notebook in question wasderived from one of the following countries: USA, Japan, Korea, Taiwan and China.Results show that the data analyst of COO gives a significant effect on the perceivedquality in both groups of respondents with high and low levels of ethnocentric. Effectof the COO onto the perceived quality is greater for the low ethnocentric group ofrespondents (56,6 %) than in the group of high ethnocentric respondents (30,5 %).Keywords: Country of Origin, Perceived Quality, Consumer Ethnocentrism
MARKETING AUDIT OF DOKTER SOEDARSO HOSPITAL BASED ON STRATEGIC MARKETING PLUS 2000 Muhaimenon Muhaimenon; Barkah Barkah; Erna Listiana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This research is motivated by the existence of a gap where Doctor Soedarso Hospital has not become the main choice of the people of Pontianak City when they need health services even though this hospital scores the Community Satisfaction Index (IKM) in the good category, lower service rates than private hospitals and has superior resources. Power. As for goals study This is For get an overview of the marketing strategy of Doctor Soedarso Hospital which includes the orientation/type of marketing and the competitive situation in the next 5 (five) years based on the results of the strategic marketing plus 2000 audit. Method study Which The case study method used is a quantitative-qualitative approach using a marketing strategy audit plus 2000 by calculating the Company Alignment Index (CAI) and Competitive Setting Index (CSI) and comparing the values of both (gap analysis). Calculation of the two indices obtained from the results of the questionnaire based on the level of confidence of the respondents who manage marketing policy at Doctor Soedarso Hospital. From the results of the analysis it is known that the CSI value is 3.9 and the CAI value is 2.9, the gap analysis shows that there is a negative gap of 1.0 where the CAI <CSI value means that the marketing strategy of Doctor Soedarso Hospital is still lagging behind compared to the challenges competitive situation in the next five years. According to the framework Strategic Marketing Plus 2000 , CAI values ranging from 2.6 to 3.4 shows that currently the marketing orientation type of RSDS is included in type 3C that is marketing segmented. Therefore, it is necessary to develop a marketing strategy design for Doctor Soedarso Hospital by changing the orientation the marketing from form 3C ( marketing oriented ) become 3.5C ( market driven ) in accordance with situation competition 3.5C ( sophisticated ) to be faced for the next five years.
PENGARUH PENGALAMAN PELANGGAN DAN KONDISI FASILITAS TERHADAP KEPUASAN PELANGGAN DAN PENGARUHNYA TERHADAP NIAT MENGINAP KEMBALI Lestari, Wiji Dinda; Ramadania, Ramadania; Listiana, Erna
BENING Vol 10, No 2 (2023): NOVEMBER 2023
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v10i2.5517

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana variabel pengalaman pelanggan dan variabel kondisi fasilitas mempengaruhi variabel niat menginap kembali dengan kepuasan pelanggan sebagai variabel mediasi pada kamar executive room Hotel Orchardz Gajahmada Pontianak. Teknik pengumpulan data menggunakan kuesioner yang didistribusikan melalui google form dengan 153 responden pelanggan kamar executive room Hotel Orchardz Gajahmada Pontianak dengan menggunakan metode purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM) berbasis Partial Least Square atau PLS. (SmartPLS) versi 4.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung antara variabel pengalaman pelanggan terhadap variabel kepuasan pelanggan dan variabel niat menginap kembali. Kemudian variabel kondisi fasilitas berpengaruh langsung terhadap kepuasan pelanggan, namun tidak berpengaruh langsung terhadap variabel niat menginap kembali. Variabel kepuasan pelanggan berpengaruh langsung terhadap variabel niat menginap kembali. Pada hubungan pengaruh tidak langsung variabel kepuasan pelanggan dapat memediasi pengaruh variabel pengalaman pelanggan dan variabel kondisi fasilitas terhadap varaibel niat menginap kembali. Kata Kunci – Pengalaman Pelanggan, Kondisi Fasilitas, Kepuasan Pelanggan, dan Niat Menginap Kembali
Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Sulastri, Ria; Purmono, Bintoro Bagus; Listiana, Erna; Rosnani, Titik; Hendri, Muhammad Irfani
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Ana Fitriana Andryan, Muhamad Farid Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Calvin Calvin Calvin Daud, Ilzar Dio, Louisio Dwiputra, Wahyu Endah Mayasari Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Marumpe, Dody Pratama Meydiawati, Meydiawati Milen, Milen Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmananda, Firhan Ramadania Ramadania, Ramadania Riyani, Indah Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Titik Rosnani Ulan, Ulan Waldi Wendy Wenny Pebrianti Widyaningrum, Belinda Putri Yulianingsih, Tanti