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All Journal Jurnal Mirai Management Jurnal Manajemen & Keuangan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Islamic Business and Economics (IJIBEC) Ulil Albab Menulis: Jurnal Penelitian Nusantara Jurnal Dinamika Manajemen
Erna Listiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY: MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY Barkah; Erna Listiana; Wenny Pebrianti
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 1 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.817 KB) | DOI: 10.26418/tijdessa.v1i1.6

Abstract

Abstract: West Kalimantan is one of the Indonesias provinces with strategic location because it is adjacent with neighboring country (Malaysia). The location within the border area and crossed by equator line is expected in impacting the tourism industry. This research aims to examine and to analyse the influence of tourism marketing mix towards the domestic and foreign tourists satisfaction. Population in this research is the tourists visiting Pontianak.. Sampling method was done by using purposive sampling with total amount of 242 people. Data collection by distributing questionnaires and analyzed using Multiple Linear Regression. The result shows that there are different variables influence both domestic and foreign tourists satisfaction. For the domestic tourists; product, price, promotion, and physical evidence impact their satisfaction. However for the foreign tourist, only variable of promotion and people, while the other five variables is not significantly impacted. Keywords: tourism marketing mix, tourists satisfaction, equator city
Online buying behavioural intention in indonesia: During new normal protocol Nur Afifah; Ilzar Daud; Erna Listiana; Hansen Tandra
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5995

Abstract

This study was conducted to propose and test a conceptual model in resolving research gaps regarding online buying behavioral intention during the new normal protocol, where age and income level are moderating variables. This study adopts UTAUT2 theory as the basis for resolving research gaps by developing new normal protocol variables and internet self efficacy. Data were collected from 479 respondents in various parts of Indonesia, as samples in the study to test the proposed model, using the structural equation modeling (SEM)-PLS software. The main finding of this study is to show that although the new normal protocol creates a new cultural change in online buying behavior, online buying has become an old culture by consumers in Indonesia even before the Covid-19 pandemic, due to the influence of individual consumers not because of the new normal protocol. Other findings related to the moderation test showed that there was no moderating role of age and income level on the relationship between the new normal protocol and online buying behavior Keywords: Consumer Behavior, Online Purchasing, New Normal Protocol
Pengaruh Perilaku Mencari Variasi Dan Kualitas Website Pada Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Studi Empiris Di Netflix Wenny Pebrianti; Fiola Okta Ningtias; Ahmadi; Erna Listiana; Ramadania
Jurnal Manajemen dan Keuangan Vol 12 No 2 (2023): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Management Study Program, Faculty of Economic, Universitas Samudra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v12i2.7521

Abstract

Penelitian ini bertujuan untuk mengkaji hubungan antara perilaku mencari variasi, tingkat kepuasan, dan loyalitas pengguna Netflix di Kota Pontianak dengan kinerja situs website Netflix menggunakan metode WebQual 4.0. Populasinya adalah semua pengguna Netflix di Kota Pontianak dan sampel dalam penelitian ini diambil menggunakan metode purposive sampling sehingga jumlah sampel mencapai 100 responden yang digunakan sebagai minimal responden. Teknik pengumpulan data dilakukan melalui kuesioner online yang disebarkan melalui Google Form. Hasil analisis menggunakan Structural Equation Model (SEM) dan Smart Partial Least Square (SmartPLS) 3.0 menunjukkan bahwa kualitas kegunaan, kualitas informasi, dan kualitas interaksi memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sedangkan kepuasan pelanggan memiliki pengaruh signifikan terhadap loyalitas pelanggan. Namun, perilaku mencari variasi tidak memiliki pengaruh signifikan terhadap kepuasan dan loyalitas pelanggan.
The Influence Of Consumer Ethnocentrism, Social Media Usage, E-WOM, And Celebrity Worship On Purchase Intention: The Mediating Role Of Brand Association Rosalia; Yulyanti Fahruna; Ana Fitriana; Barkah; Erna Listiana
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.985

Abstract

This research intends to examine how consumer ethnocentrism, social media usage (SMU), e-WOM, and celebrity worship affect consumers' intentions to buy Erigo local fashion products in Indonesia, using brand association as a mediator. Quantitative methods were used in this study, and using the approach of purposive sampling, involving 193 respondents. PLS-SEM was utilized for analyze data with aid of SmartPLS 4 software. The results indicate that consumer ethnocentrism, SMU, e-WOM, and celebrity worship positively and significantly affects the purchase intention, through brand association, both directly and indirectly. These results demonstrate that brand association is crucial in enhancing the correlation between these variables and purchase intention. The practical implication is that marketing strategies that encourage pride in local products through consumer ethnocentrism, effective use of social media, positive consumer reviews (e-WOM), and celebrity endorsements can enhance brand association and consumer purchase intentions toward local products like Erigo.
The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand: Pro-Israel and LGBTQIA2+ Issues Ariqoh, Daffa Asri; Afifah, Nur; Erna Listiana; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1326

Abstract

This study examines the factors influencing symbolic incongruity and religious animosity towards negative e-word of mouth through brand hate towards the Starbucks Brand. The research conducted is a causal associative study using a purposive sampling technique. Data were collected through questionnaires from 219 respondents who knew Starbucks in Indonesia. Structural Equation Modeling (SEM) was used to identify the relationship between symbolic incongruity and religious animosity that can affect negative e-word of mouth towards the Starbucks Brand mediated by brand hate. The results of the study indicate that in the five hypothesis tests that have been carried out, it can be said that all relationships between variables, namely symbolic incongruity and religious animosity, have a significant effect and also have a positive effect on negative e-word of mouth with brand hate as a mediating variable. This research can contribute to the role of consumers as parties who make changes because it remembers the importance of understanding consumer perceptions and attitudes, which can influence market dynamics and encourage sustainable economic growth so that a company can manage its strategy well.
Apakah Attractiveness of Rucas Endorser Berpengaruh terhadap Attitude dan Purchase Intention? Syarifah Siti Wartini; Giriati; Erna Listiana; Barkah; Ana Fitriana
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1675

Abstract

Marketing strategies can be designed to reach a wider audience by utilizing various communication platforms, such as online promotions and content marketing. The unique content approach used by Rucas, namely highlighting unconventional advertising models, has succeeded in getting a positive response from users of social media platforms. This study analyzes how the success of the Rucas brand is influenced by the appeal of supporters perceived by social media users, which can then influence Purchase Intention with Attitudes toward advertising and the brand as mediating variables. This study involved a population of all individuals who knew about Rucas brand advertisements on social media, with a sample size of 225 respondents selected through purposive sampling. Data collection was conducted by distributing questionnaires via social media platforms. The hypothesis in this study will be tested using a causal approach and Structural Equation Modeling (SEM).The results showed that the appeal of supporters had a significant effect on Attitudes towards advertising and brands, which influenced Purchase Intention. However, supporters' appeal did not positively Impact Purchase Intention unless mediated by the Attitude variable. This study provides important implications for marketing strategies, especially in choosing the right Endorser to increase Purchase Intention
Pengaruh Kualitas Produk, Endorser, Dan CSR Terhadap Keputusan Pembelian Scarlett Whitening Di Pontianak Dengan Mediasi Citra Merek Nova Claudya Elliza; Ana Fitriana; Erna Listiana; Ahmadi
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.341

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, celebrity endorser, dan program corporate social responsibility (CSR) terhadap keputusan pembelian produk Scarlett Whitening di Kota Pontianak, dengan citra merek sebagai variabel mediasi. Fenomena meningkatnya persaingan di industri kecantikan lokal, serta isu sosial seperti pemboikotan produk Scarlett menjadi latar belakang penting dalam penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data primer dikumpulkan melalui kuesioner terhadap 100 responden yang merupakan pengguna Scarlett Whitening di Kota Pontianak dan telah melihat iklan dengan celebrity endorser Song Joong Ki. Teknik analisis data dilakukan dengan metode Structural Equation Modeling (SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk, celebrity endorser, dan program CSR secara langsung berpengaruh positif terhadap keputusan pembelian. Selain itu, citra merek terbukti memediasi secara signifikan hubungan antara ketiga variabel bebas terhadap keputusan pembelian. Temuan ini memberikan implikasi praktis bagi perusahaan dalam memperkuat strategi pemasaran melalui peningkatan kualitas produk, pemilihan endorser yang relevan, serta pelaksanaan CSR yang berkelanjutan.
Perspektif Product Quality Dan Cafe Atmosphere Dalam Mempengaruhi Customer Satisfaction Nisrina Amalia; Rizky Fauzan; Ana Fitriana; Erna Listiana; Ahmadi
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.346

Abstract

Penelitian ini bertujuan untuk menganalisis dampak product quality dan café atmosphere terhadap customer satisfaction Tomoro Coffee. Sebanyak 264 responden, yang merupakan warga negara Indonesia minimal berusia 17 tahun dan telah membeli produk Tomoro Coffee minimal dua kali dalam empat bulan terakhir di Offline Store. Pengumpulan data dilakukan melalui metode purposive sampling dengan penyebaran kuesioner melalui Google Form. Selanjutnya, pengujian hipotesis dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk mengetahui hubungan langsung dan tidak langsung antar variabel, menggunakan perangkat lunak SmartPLS 4.0. Penelitian ini menempatkan brand image sebagai variabel mediasi untuk menganalisis keterkaitan antara product quality dan café atmosphere terhadap customer satisfaction Tomoro Coffee. Hasil analisis menunjukkan bahwa Product Quality dan Café Atmosphere berpengaruh positif dan signifikan terhadap Brand Image dan Customer Satisfaction. Brand Image juga terbukti memiliki pengaruh langsung yang signifikan terhadap Customer Satisfaction. Selain itu, Brand Image terbukti memediasi pengaruh Product Quality terhadap Customer Satisfaction. Namun, Brand Image tidak memediasi hubungan antara Café Atmosphere dengan Customer Satisfaction. Hasil penelitian ini menegaskan pentingnya Product Quality dan Brand Image dalam membentuk kepuasan pelanggan, khususnya dalam konteks layanan café. Penelitian ini diharapkan dapat menjadi alternatif saran strategis bagi Tomoro Coffee dalam memahami faktor-faktor utama yang berkontribusi terhadap pembentukan brand image dan customer satisfaction.
Pengaruh Stres dan Rewards terhadap Kepuasan Freelancer Gen Z: Peran Motivasi Welim Hansen; Erna Listiana; Efa Irdhayanti; Ilzar Daud; Dody Pratama Marumpe
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.396

Abstract

The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Pengaruh GUX dan Content Marketing terhadap Satisfaction dan Loyalty Pemain Game Mobile Mikhael Candra Priadi; Erna Listiana; Bintoro Bagus Purmono; Ana Fitriana; Ahmadi
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.397

Abstract

The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Co-Authors AHMADI Ana Fitriana Ana Fitriana Ariqoh, Daffa Asri Audisty Prana Hardayu Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Chandra Dody Pratama Marumpe Efa Irdhayanti Erwin Erwin Fachrurazi Fahruna, Yulyanti Fauzan, Rizky Feby Kusuma Fiola Okta Ningtias Giriati Hansen Tandra Ilzar Daud Ita Nurcholifah, Ita Mikhael Candra Priadi Mochammad Imron Awalludin Muhammad Afif Nisrina Amalia Nova Claudya Elliza Nur Afifah Nur Afifah Ramadania Rosalia Syarifah Siti Wartini Welim Hansen Wendy Wenny Pebrianti