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All Journal Jurnal Hukum Adigama IJAE Jurnal Intelek Dan Cendikiawan Nusantara
Vina Octavia
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Other

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Journal : IJAE

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ANALISIS KUALITAS PRODUK DAN LAYANAN YANG MEMPENGARUHI KEPUASAN PELANGGAN (STUDI KASUS HYPERMART MALL SKA PEKANBARU) Vina Octavia; Fajar Restuhadi; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 9, No 2 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.2.%p

Abstract

This study was conducted to determine the factors that affect customer satisfaction in shoppingat Mall SKA Pekanbaru City. This research was conducted at SKA Mall Pekanbaru. Themethod used is survey method with non probability sampling of accidental sampling. Thenumber of samples taken is 200 samples. The analysis used in this research is StructuralEquation Modelling (SEM) method. The results showed that reliability and responsiveness arethe factors that mostly influence consumer satisfaction of all factors. The result showed thatreliability has value of Critical Ration (CR) of 3,756 with p = *** and responsiveness has CRvalue of 1,972 with p <0.05 = 0,046.
Co-Authors Ariawan Gunadi Arif Wahyu Sulis Setyono Dinda Arum Sari Eliza Eliza Fajar Restuhadi Lisa Oktavia Anggraini Natasya Eka Putri Sholehah