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All Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Indonesia Sosial Teknologi
Tika Ristia Djaya
Universitas Semarang, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengembangan Ketrampilan Service Konsumen Dan Daya Tarik Desain Iklan Pada Pedagang Kuliner Kota Boyolali Firdaus Azwar Ersyad; Tika Ristia Djaya; Edi Nurwahyu Juliyanto
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 1 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.693 KB) | DOI: 10.58466/literasi.v2i1.287

Abstract

Implementing this community activity aims to develop the skills of culinary traders in Boyolali in increasing Excellent Service. The team uses a simulation method of providing excellent service practice and exposure to the use of the CorelDraw application. With this method, the skills of the traders will be seen in providing excellent service to consumers. With advertising design training using the CorelDraw application, traders are more skilled in designing which is useful for showing aesthetics and introducing the public to their products to make them look attractive, so as to increase sales turnover. This activity will be held on Jln. Pandanaran 405 Winong Hamlet, Boyolali District, Boyolali Regency, Central Java
Persuasive Communication Content Analysis To Create Impulse Buying During Live Shopee: Local Business Perspectives Natalia Sari Pujiastuti; Sinta Pramucitra; Tika Ristia Djaya
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.875

Abstract

This research aims to analyse the persuasive communication content utilised by local entrepreneurs to generate impulse buying during Shopee Live sessions. Involving the perspective of local business operators, the study will identify the most effective persuasive communication strategies in prompting consumers to make impulsive purchases, particularly within e-commerce platforms like Shopee. By comprehending the dynamics of persuasive communication, this research can offer valuable insights to local entrepreneurs in enhancing the allure and effectiveness of their sales campaigns during Shopee Live sessions, thereby maximising sales potential and sustaining their businesses.
Co-Authors B Natalia Sari Pujiastuti Edi Nurwahyu Juliyanto Errika Dwi Setya Watie, Errika Dwi Setya Firdaus Azwar Ersyad Natalia Sari Pujiastuti Sinta Pramucitra