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All Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Ilham Hardi
Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Strategi Pemberdayaan Ekonomi Kreatif di Kampung Kue Surabaya Sebagai Upaya Pemulihan Ekonomi Masyarakat di Masa Pandemi Ayundha Evanthi; Daisy Marthina Rosyanti; Ratih Mukti Azhar; Ilham Hardi; , Gerry Hutomo Orlando
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.385 KB) | DOI: 10.58466/literasi.v2i2.605

Abstract

Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars in the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue
Co-Authors , Gerry Hutomo Orlando Ayundha Evanthi Daisy Marthina Rosyanti Ratih Mukti Azhar