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All Journal ZIRAA'AH MAJALAH ILMIAH PERTANIAN Buletin LOUPE (Laporan Umum Penelitian)
Muhammad Yazid Bustomi
Politeknik Pertanian Negeri Samarinda
Agriculture, Biological Sciences & Forestry

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PENERAPAN MARKETING MIX DALAM PEMASARAN TELUR AYAM RAS DI KECAMATAN SANGATTA SELATAN (STUDI KASUS PADA PETERNAKAN PHILIPINES FARM) Nursida Nursida; Muhammad Yazid Bustomi; Muhammad Yusuf Efendy
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 48, No 1 (2023)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v48i1.9439

Abstract

Sangatta Selatan Sub-District, East Kutai District was one of the potential areas for the development of laying hens.  The local farm that cultivates laying hens in this sub-district is Philipines Farm.  The sustainability of a business requires the ability to face the market.  Therefore, every businessman needs to implement the marketing mix. This study aims to determine the application of the marketing mix on marketing eggs of laying hens at the Philipines Farm in the South Sangatta Sub-District. This research was carried out in 2021 at the Philipines Farm by using a case study method. The results showed that the application of the marketing mix in marketing eggs of laying hens at the Philippines farm was good level with a value of 30. The application of the marketing mix in the aspect of place and price was a very good level, with scores of each 8 and 10. Based on these results, businessmen were expected to maintain the performance of instruments of place and price. Meanwhile, the implementation of product and promotion aspects was good enough level with scores of 7 and 5. The strategy could be used by improving the performance of the instrument in product and promotion aspects.
Determinants of Carbon Emission Disclosure in Palm Oil Industries Wike Pratiwi; Muhammad Yazid Bustomi; Wardatul Hidayah
Jurnal Loupe Vol 20 No 02 (2024): December 2024
Publisher : Jurusan Pertanian Politeknik Pertanian Negeri Samarinda Kampus Sei Keledang Jalan Samratulangi, Kotak Pos 192 Samarinda 75123

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/buletinloupe.v20i02.3220

Abstract

The acceleration of climate change is greatly influenced by carbon emissions from industrial processes, particularly those that come into direct touch with natural resources. One industry that interacts directly with natural resources is the palm oil sector. From clearing land to managing oil palm plantations, manufacturing palm oil FFB, and distributing palm oil goods, all of this industrial business activity generates carbon emissions that have the potential to harm the environment. The purpose of this study is to investigate the low level of transparency and reporting of carbon activities. A number of variables, such as profitability, firm size, environmental performance, managerial ownership, and corporate worth, are used in this study to analyse carbon emission disclosure. This research is a type of quantitative research using secondary data, namely 25 samples of the palm oil industry in Indonesia for the period 2021–2023. The research results show that profitability and managerial ownership company size have insignificant results on Carbon Emission Disclosure, while environmental performance has a significant effect on Carbon Emission Disclosure. The Carbon Emission Disclosure hypothesis on company value also shows significant results where the more a business entity discloses and reports its carbon activities, the more investor confidence it has which can be seen in the high share value.
Co-Authors Muhammad Yusuf Efendy Nursida Nursida Wardatul Hidayah Wike Pratiwi