Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Sosial Ekonomi Pertanian ABDIKU : Jurnal Pengabdian Masyarakat Universitas Mulawarman
Wike Pratiwi
Politeknik Pertanian Negeri Samarinda
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tingkat Kepuasan Konsumen Terhadap Penerapan Bauran Pemasaran Pada UD Olsabara Sukses Sejahtera Muhamad Yazid Bustomi; Indah Novita Dewi; Rusmiyati Rusmiyati; Wike Pratiwi; Faizal Faizal
JSEP (Journal of Social and Agricultural Economics) Vol 16 No 1 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v16i1.34934

Abstract

Consumer satisfaction level of a product could be seen from the performance assessment of the attributes of the marketing mix. The aims of this research were (1) to analyze the level of consumer satisfaction on the marketing mix, (2) to determine priority strategies for increasing customer satisfaction. This research was conducted in December 2021 at UD Olsabara Sukses Sejahtera which was located in the North Sangatta Sub District, Kutai Timur District. The sampling technique used was accidental sampling, namely the sampling by taking visitors of Olsabara who want to be interviewed and to fill out a questionnaire. During the research process, 52 people were willing to be interviewed, so the number of samples was 52 respondents. Data analysis by using the customer satisfaction index (CSI) method, which used to determine the level of consumer satisfaction of the marketing mix at UD Olsabara. Beside that, an important performance analysis (IPA) diagram was used to determine priority strategies for increasing customer satisfaction. The results showed that the level of consumer satisfaction (CSI) was 80.46% which was included in the very satisfied category. The main priority matrix strategy was the attributes which was in quadrant I as the main priority for business owners, namely offline promotion, online promotions, supporting parking facilities, and sales person knowledge of products, and available delivery services.
Strategi Manajemen Usaha Pertanian di Desa Masalap Raya Kecamatan Rantau Pulung Kabupaten Kutai Timur Nursida Nursida; Istikomah Istikomah; Muhamad Yazid Bustomi; Andi Lelanovita Sardianti; Wike Pratiwi; Pandhu Rochman Suosa Putra
ABDIKU: Jurnal Pengabdian Masyarakat Universitas Mulawarman Vol. 2 No. 1 (2023): ABDIKU : Jurnal Pengabdian Masyarakat Universitas Mulawarman
Publisher : Fakultas Kehutanan dan Lingkungan Tropis, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32522/abdiku.v2i1.537

Abstract

Every business both retail and agricultural businesses require proper management. From the financial side, how to manage the capital and profits obtained. From the production side, how to produce quality products that consumers want, and other management sides. This activity was carried out at the Meeting Hall of Masalap Raya Village, Rantau Pulung Sub-District, East Kutai District. This area is one of the transmigration areas where there is still a lot of agricultural lands. Various types of commodities grown in this area include food crop agriculture, oil palm crops, animal husbandry, and other agricultural sectors. This activity was attended by farmers and several village leaders who participated in supporting this activity. The activity ran smoothly as seen from the enthusiasm of the participants during the question and answer session. This activity is expected to help farmers in managing their businesses and think about how to get to develop the business and keep it consistent and sustainable. The activity ended with a group photo session between the resource persons and participants as well as local village officials.
Co-Authors Andi Lelanovita Sardianti Faizal Faizal Indah Novita Dewi Istikomah Muhamad Yazid Bustomi Nursida Nursida Pandhu Rochman Suosa, Pandhu Rochman Rusmiyati