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All Journal Jurnal Sosial Ekonomi Pertanian Buletin LOUPE (Laporan Umum Penelitian) ABDIKU : Jurnal Pengabdian Masyarakat Universitas Mulawarman
Wike Pratiwi
Politeknik Pertanian Negeri Samarinda
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Tingkat Kepuasan Konsumen Terhadap Penerapan Bauran Pemasaran Pada UD Olsabara Sukses Sejahtera Muhamad Yazid Bustomi; Indah Novita Dewi; Rusmiyati Rusmiyati; Wike Pratiwi; Faizal Faizal
JSEP (Journal of Social and Agricultural Economics) Vol 16 No 1 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v16i1.34934

Abstract

Consumer satisfaction level of a product could be seen from the performance assessment of the attributes of the marketing mix. The aims of this research were (1) to analyze the level of consumer satisfaction on the marketing mix, (2) to determine priority strategies for increasing customer satisfaction. This research was conducted in December 2021 at UD Olsabara Sukses Sejahtera which was located in the North Sangatta Sub District, Kutai Timur District. The sampling technique used was accidental sampling, namely the sampling by taking visitors of Olsabara who want to be interviewed and to fill out a questionnaire. During the research process, 52 people were willing to be interviewed, so the number of samples was 52 respondents. Data analysis by using the customer satisfaction index (CSI) method, which used to determine the level of consumer satisfaction of the marketing mix at UD Olsabara. Beside that, an important performance analysis (IPA) diagram was used to determine priority strategies for increasing customer satisfaction. The results showed that the level of consumer satisfaction (CSI) was 80.46% which was included in the very satisfied category. The main priority matrix strategy was the attributes which was in quadrant I as the main priority for business owners, namely offline promotion, online promotions, supporting parking facilities, and sales person knowledge of products, and available delivery services.
Strategi Manajemen Usaha Pertanian di Desa Masalap Raya Kecamatan Rantau Pulung Kabupaten Kutai Timur Nursida Nursida; Istikomah Istikomah; Muhamad Yazid Bustomi; Andi Lelanovita Sardianti; Wike Pratiwi; Pandhu Rochman Suosa Putra
ABDIKU: Jurnal Pengabdian Masyarakat Universitas Mulawarman Vol. 2 No. 1 (2023): ABDIKU : Jurnal Pengabdian Masyarakat Universitas Mulawarman
Publisher : Fakultas Kehutanan dan Lingkungan Tropis, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32522/abdiku.v2i1.537

Abstract

Every business both retail and agricultural businesses require proper management. From the financial side, how to manage the capital and profits obtained. From the production side, how to produce quality products that consumers want, and other management sides. This activity was carried out at the Meeting Hall of Masalap Raya Village, Rantau Pulung Sub-District, East Kutai District. This area is one of the transmigration areas where there is still a lot of agricultural lands. Various types of commodities grown in this area include food crop agriculture, oil palm crops, animal husbandry, and other agricultural sectors. This activity was attended by farmers and several village leaders who participated in supporting this activity. The activity ran smoothly as seen from the enthusiasm of the participants during the question and answer session. This activity is expected to help farmers in managing their businesses and think about how to get to develop the business and keep it consistent and sustainable. The activity ended with a group photo session between the resource persons and participants as well as local village officials.
Analisis Vegetasi Ekosistem Mangrove di Desa Kelapa Pati, Kabupaten Bengkalis: Analysis of Mangrove Ecosystem Vegetation in Kelapa Pati Village, Bengkalis Regency Wardatul Hidayah; Diepa Febriana Wulandari Wulandari; Andi Lelanovita Sardianti; Wike Pratiwi
Jurnal Loupe Vol 19 No 02 (2023): Edisi Desember 2023
Publisher : Jurusan Pertanian Politeknik Pertanian Negeri Samarinda Kampus Sei Keledang Jalan Samratulangi, Kotak Pos 192 Samarinda 75123

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/buletinloupe.v19i02.2911

Abstract

Degradasi ekosistem mangrove di Kabupaten Bengkalis telah menyebabkan berbagai dampak, salah satunya adalah abrasi di kawasan pesisir. Studi analisis vegetasi ekosistem mangrove perlu dilaksanakan untuk mengidentifikasi komposisi jenis dan kerapatan vegetasi mangrove. Degradasi ekosistem mangrove di Kabupaten Bengkalis yang terjadi, salah satunya disebabkan oleh pengelolaan ekosistem mangrove yang masih belum optimal. Studi analisis vegetasi ekosistem mangrove perlu dilaksanakan untuk mengidentifikasi komposisi jenis dan kerapatan vegetasi mangrove yang ada pada wilayah tersebut. Informasi tersebut selanjutnya dapat digunakan sebagai data awal dan landasan pengelolaan dalam menentukan kebijakan ekosistem mangrove di masa mendatang. Penelitian ini dilaksanakan selama 1 pada Bulan November 2019 di ekosistem mangrove Desa Kelapa Pati, Kabupaten Bengkalis, Provinsi Riau. Analisis vegetasi ekosistem mangrove di Desa Kelapa Pati menunjukkan bahwa Rhizophora apiculata memiliki Indeks Nilai Penting (INP) tertinggi, yaitu sebesar 51,05%. INP menunjukkan kisaran Indeks yang menggambarkan struktur komunitas dan pola penyebaran mangrove.
Determinants of Carbon Emission Disclosure in Palm Oil Industries Wike Pratiwi; Muhammad Yazid Bustomi; Wardatul Hidayah
Jurnal Loupe Vol 20 No 02 (2024): December 2024
Publisher : Jurusan Pertanian Politeknik Pertanian Negeri Samarinda Kampus Sei Keledang Jalan Samratulangi, Kotak Pos 192 Samarinda 75123

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/buletinloupe.v20i02.3220

Abstract

The acceleration of climate change is greatly influenced by carbon emissions from industrial processes, particularly those that come into direct touch with natural resources. One industry that interacts directly with natural resources is the palm oil sector. From clearing land to managing oil palm plantations, manufacturing palm oil FFB, and distributing palm oil goods, all of this industrial business activity generates carbon emissions that have the potential to harm the environment. The purpose of this study is to investigate the low level of transparency and reporting of carbon activities. A number of variables, such as profitability, firm size, environmental performance, managerial ownership, and corporate worth, are used in this study to analyse carbon emission disclosure. This research is a type of quantitative research using secondary data, namely 25 samples of the palm oil industry in Indonesia for the period 2021–2023. The research results show that profitability and managerial ownership company size have insignificant results on Carbon Emission Disclosure, while environmental performance has a significant effect on Carbon Emission Disclosure. The Carbon Emission Disclosure hypothesis on company value also shows significant results where the more a business entity discloses and reports its carbon activities, the more investor confidence it has which can be seen in the high share value.
Co-Authors Andi Lelanovita Sardianti Diepa Febriana Wulandari Wulandari Faizal Faizal Indah Novita Dewi Istikomah Muhamad Yazid Bustomi Muhammad Yazid Bustomi Nursida Nursida Pandhu Rochman Suosa, Pandhu Rochman Rusmiyati Wardatul Hidayah