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All Journal Cakrawala : Jurnal Kajian Manajemen Pendidikan Islam dan Studi Sosial An-Nidzam : Jurnal Manajemen Pendidikan dan Studi Islam
Khakimatusodiqoh Khakimatusodiqoh
IAINU Kebumen
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Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan Muna Fauziah; Khakimatusodiqoh Khakimatusodiqoh; Muhyidin Muhyidin
Cakrawala: Jurnal Kajian Manajemen Pendidikan Islam dan studi sosial Vol 6 No 1 (2022)
Publisher : LPPM IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/cakrawala.v6i1.528

Abstract

This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially at the Early Childhood level. In this regard, this study aims to determine the application of the 4P marketing mix strategy in realizing superior schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investigated. The sources of data obtained are by using observation, interviews, and documentation. The strategy used by RA Queen Al Khadijah is to implement a marketing mix strategy or better known as 4P (Product, Price, Place, Promotion). Product, price, place and promotion strategies were all carried out by RA Queen AL Khadijah in providing satisfaction to consumers, increasing the number of students, the quality of students so that the label as a superior school would be given by consumers.
Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan Khakimatusodiqoh Khakimatusodiqoh; Muhyidin Muhyidin; Muna Fauziah; Bahrun Ali Murtopo
An-Nidzam : Jurnal Manajemen Pendidikan dan Studi Islam Vol 9 No 1 (2022)
Publisher : LPPM Institut Agama Islam Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/an-nidzam.v9i1.537

Abstract

This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially at the Early Childhood level. In this regard, this study aims to determine the application of the 4P marketing mix strategy in realizing superior schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investigated. The sources of data obtained are by using observation, interviews, and documentation. The strategy used by RA Queen Al Khadijah is to apply a marketing mix strategy or better known as 4P (Product, Price, Place, Promotion). Product, price, place and promotion strategies were all carried out by RA Queen AL Khadijah in providing satisfaction to consumers, increasing the number of students, the quality of students so that the label as a superior school would be given by consumers.
Co-Authors Bahrun Ali Murtopo Muhyidin Muhyidin Muna fauziah