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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Minfo Polgan (JMP) Asian Journal of Management Analytics Jurnal Ekonomi dan Bisnis
Yosua Parhorasan Manullang
Politeknik Unggulan Cipta Mandiri
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SOSIALISASI “GLAMPING CAMP” SEBAGAI POTENSI BISNIS PARIWISATA BERKELANJUTAN Hanna Maria Panggabean; Jimmy Nganta Ginting; Sastra Wandi Nduru; Yosua Parhorasan Manullang; Lika Silvia Batubara
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2358

Abstract

Penerapan Glamping camp sebagai salah satu inovasi pariwisata yang berkelanjutan sudah sewajarnya dilakukan di Provinsi Sumatera Utara. Kegiatan Sosialisasi Glamping camp diperlukan untuk menunjang pariwisata berkelanjutan. Kegiatan ini dilakukan di Sapo Juma Guest House yang terletak di Desa Tongging Kab. Karo dan dihadiri oleh karyawan dan pihak manajemen. Dalam kegiatan ini diadakan pengenalan yang menekankan pada apa, mengapa, dan bagaimana jika glamping camp diterapkan pada hotel yang sekaligus merupakan obyek pariwisata tersebut. Adapun tahapan metode yang digunakan dalam melakukan kegiatan ini adalah persiapan, perencanaan dan pelaksanaan yang dibantu dengan metode yang lebih sederhana, yaitu penyampaian materi, kuis dan diskusi. Hasil yang didapati dari kegiatan tersebut adalah sekitar 92% peserta mengerti definisi glamping camp, sejarah glamping camp serta bagaimana perkembangan bisnis glamping camp di Indonesia. Kemudian, 94% peserta memahami standar perangkat glamping camp dan perbedaan perangkat yang diterapkan pada traditional camping. Kemudian, sekitar 93% peserta dapat mengerti kriteria fasilitas glamping camp yang diperlukan serta konsep atraksi glamping camp sesuai dengan karateristik alam di beberapa daerah di Indonesia. Kesimpulan yang diperoleh dari kegiatan sosialisasi tersebut adalah penerapan glamping camp dapat memaksimalkan potensi yang dimiliki oleh Sapo Juma Guest House. Penerapan glamping camp juga dapat menjadi atraksi wisata yang dapat menawarkan solusi pariwisata berkelanjutan yang ramah lingkungan
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA MONTIGO RESORT NONGSA BATAM Yosua Parhorasan Manullang; Jovani Horianto
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyze the impact of leadership styles on employee performance at Montigo Resort Nongsa Batam. The study uses a quantitative method and surveys 30 employees to measure the influence of transformational, transactional, and laissez-faire leadership styles on employee performance. The results of the simple linear regression analysis show that transformational leadership style has a significant positive impact, whereas the transactional leadership style does not significantly affect employee performance. These findings emphasize the importance of transformational leadership in enhancing employee performance at Montigo Resort Nongsa Batam.
TINJAUAN TINGKAT KEPUASAN TAMU TERHADAP KUALITAS PELAYANAN DI RESTORAN COMPASS ROSE DI THE ANMON RESORT BINTAN Yosua Parhorasan Manullang; Homipa Mania br Perangin-angin
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

The aim of this research is to analyze reviews of guest satisfaction levels regarding service quality at the Compass Rose Rstaurant at The Anmon Resort Bintan. This research uses a descriptive research type with a quantitative approach. The population and the sample in this study was 100 respondents with sampling using a purposive sampling technique. This data collection method by distributing questionnaires to respondents. The research results show that service quality variable has a positive and insignificant effect on guest satisfaction. The results of the t test analysis can be concluded that the calculated t is greater than the significance compared to the t table data, namely 1.765 > 1.658. Thus, the hypothesis in this research there is a positive relationship between the guest satisfaction variable and the service quality variable.
Hotel’s Marketing On Instagram : Social Influence And Attitude Toward Instagram & Hotel Brand On Hotel Booking Intention And E-Wom Manullang, Yosua Parhorasan
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14113

Abstract

Instagram, a popular global mobile photo and video sharing platform with variety of features has become an important marketing tools especially for hotel. These paper aim to examine the consumer behavior model toward marketing on Instagram including factors and impact.This study express integrated model between marketing and social psychology theories through Instagram Hotel. Data have been collected via a structural online survey which respondent expected to visit the live Instagram Hotel then fill out the survey. Structural equation model (SEM) has been used to test the model. Compliance as a part of social psychology hasn’t strong affected for attitude toward Instagram rather than Identification and Internalization. On the other side, Hotel Booking Intention and Intention of e-WOM is impact from marketing. This study provided guidelines for hotel marketers to create marketing strategy through Instagram with considering how to create value for customer rather than impress customer with giving reward. Intention to purchase and e-WOM are impact of marketing definitely, however it would be starting with strategic approach that is by creating interactive ways (attractive photos and videos) by utilizing variety of Instagram features.The major limitation of this study is sample collection process due to on boundary of sample criteria to get strong point for analysis.
SOSIALISASI “GLAMPING CAMP” SEBAGAI POTENSI BISNIS PARIWISATA BERKELANJUTAN Panggabean, Hanna Maria; Ginting, Jimmy Nganta; Nduru, Sastra Wandi; Manullang, Yosua Parhorasan; Batubara, Lika Silvia
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2358

Abstract

Penerapan Glamping camp sebagai salah satu inovasi pariwisata yang berkelanjutan sudah sewajarnya dilakukan di Provinsi Sumatera Utara. Kegiatan Sosialisasi Glamping camp diperlukan untuk menunjang pariwisata berkelanjutan. Kegiatan ini dilakukan di Sapo Juma Guest House yang terletak di Desa Tongging Kab. Karo dan dihadiri oleh karyawan dan pihak manajemen. Dalam kegiatan ini diadakan pengenalan yang menekankan pada apa, mengapa, dan bagaimana jika glamping camp diterapkan pada hotel yang sekaligus merupakan obyek pariwisata tersebut. Adapun tahapan metode yang digunakan dalam melakukan kegiatan ini adalah persiapan, perencanaan dan pelaksanaan yang dibantu dengan metode yang lebih sederhana, yaitu penyampaian materi, kuis dan diskusi. Hasil yang didapati dari kegiatan tersebut adalah sekitar 92% peserta mengerti definisi glamping camp, sejarah glamping camp serta bagaimana perkembangan bisnis glamping camp di Indonesia. Kemudian, 94% peserta memahami standar perangkat glamping camp dan perbedaan perangkat yang diterapkan pada traditional camping. Kemudian, sekitar 93% peserta dapat mengerti kriteria fasilitas glamping camp yang diperlukan serta konsep atraksi glamping camp sesuai dengan karateristik alam di beberapa daerah di Indonesia. Kesimpulan yang diperoleh dari kegiatan sosialisasi tersebut adalah penerapan glamping camp dapat memaksimalkan potensi yang dimiliki oleh Sapo Juma Guest House. Penerapan glamping camp juga dapat menjadi atraksi wisata yang dapat menawarkan solusi pariwisata berkelanjutan yang ramah lingkungan
Minister of Finance Reshuffle and the Purbaya Effect: A Reflection of Market Confidence and Indonesia’s Economic Stability through an Event Study Approach Moksa, Shinju Valentino; Manullang, Yosua Parhorasan
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.15965

Abstract

This study examines the reaction of the Indonesian capital market to the reshuffle of the Minister of Finance on 8 September 2025 and the appointment of Purbaya Yudhi Sadewa, known as the “Purbaya Effect.” Using an event study approach, abnormal returns of 45 LQ45 stocks are analyzed over an 11-day window (t−5 to t+5) around the announcement. Expected returns are estimated with a historical mean model, and abnormal returns are tested using one-sample t-tests, while differences between pre- and post-event periods are assessed with the Wilcoxon signed-rank test. The results show significant abnormal returns on several days, including a strongly negative reaction on the event day, followed by partial recovery in the post-event period. The significant difference between pre- and post-event abnormal returns indicates that the cabinet reshuffle had a material impact on market valuations. These findings provide empirical evidence of a “Purbaya Effect” and support the semi-strong form Efficient Market Hypothesis in the context of political shocks in an emerging market.
Co-Authors Batubara, Lika Silvia Ginting, Jimmy Nganta Homipa Mania br Perangin-angin Jimmy Nganta Ginting Jovani Horianto Lika Silvia Batubara Moksa, Shinju Valentino Nduru, Sastra Wandi Panggabean, Hanna Maria Sastra Wandi Nduru