Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Kajian Linguistik dan Sastra
Panggabean, Hanna Maria
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Bridging a Gap: Indonesian English Teachers’ Views on ELF and Its Role in Workplace Communication Panggabean, Hanna Maria; Samosir, Sahat Maringan
Kajian Linguistik dan Sastra Vol. 4 No. 2 (2025): Mei 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i2.43385

Abstract

This study explores Indonesian English teachers' perspectives on English as a Lingua Franca (ELF) and its importance in workplace communication. Using grounded theory and narrative inquiry, the research investigates the experiences of four vocational English teachers to identify challenges, strategies, and suggestions for curriculum reform. The findings revealed that teachers frequently face psychological and linguistic obstacles, such as limited vocabulary and cultural differences, which hindered effective ELF communication. To address these issues, teachers employed pragmatic strategies and cultural adaptation techniques to facilitate workplace interactions. The study highlights the need to shift from traditional grammar-focused instruction toward ELF-informed methodologies that emphasize comprehensibility, intercultural competence, and practical communication skills. This approach aims to better prepare vocational Indonesian students for the complexities of global workplace environments. Overall, the research suggests for an inclusive and flexible English education system that strengthen intercultural understanding and communicative proficiency, essential for successful international collaboration and cross-cultural communication.
Words That Work: A Thematic Study of Persuasive Language in Online Advertisements Harahap, Ahmad Fadli; Losi, Rizky Vita; Elviani, Mutia; Panggabean, Hanna Maria; Hamdanur, Roobby
Kajian Linguistik dan Sastra Vol. 4 No. 2 (2025): Mei 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i2.43431

Abstract

In the rapidly evolving digital era, online advertising has emerged as a central strategy in marketing communication. While language plays a crucial role in crafting persuasive advertisements, few studies have provided a thematic synthesis of the linguistic strategies used in online ads. This study aims to identify and synthesize persuasive linguistic strategies as discussed in recent academic literature. The research employs thematic analysis based on Braun and Clarke’s six-phase framework. Data were collected from ten peer-reviewed journal articles published between 2020 and 2025, each focusing on persuasive language in digital advertising. The analysis revealed four dominant themes: Emotional Resonance, Building Credibility, Interactive Appeal, and Aesthetic Persuasion. These findings demonstrate that language in online advertising is not only used to convey product information but also to establish emotional connections, build trust, stimulate audience engagement, and enhance the aesthetic appeal of the message. The study offers practical implications for advertisers, encouraging a focus on emotional and interactive elements in message construction. It also calls for further research into the effectiveness of these strategies across different digital platforms and cultural contexts.
Co-Authors Elviani, Mutia Hamdanur, Roobby Harahap, Ahmad Fadli Losi, Rizky Vita Samosir, Sahat Maringan