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Digital Campaign: Character Branding and Framing towards the 2024 Presidential Election Ahmad Zuhdi; Cecep Suryana; Rodon Pedrason; Satryo Sasono; Ahmad Musabiq Habibie
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1797

Abstract

The existence of social media allows us to interact with anyone quickly and inexpensively. Political figures then use this as a medium in carrying out digital campaigns. This research was carried out to see how social media is used as a digital campaign tool by politicians to build a certain character or image in the eyes of society or the public. This research will be carried out using a qualitative approach and descriptive analysis. The data used in this study comes from the results of previous studies. The results of this study found that it is necessary to have a good brand or image from the public for the popularity of these politicians so that the implementation of digital campaigns can run effectively. Therefore, character-building needs to be done so that the digital campaign carried out to carry out the presidential election in the future can run well.
Digital Activism in Social Movements and Its Influence on the Implementation of State Administration in Indonesia Krismiyati Krismiyati; Irwan Abdu Nugraha; Myristica Imanita; Satryo Sasono; Fakhry Amin
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 1 (2023): Birokrasi dan Pemerintahah di Daerah 10
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i1.23853

Abstract

The existence of digital platforms provides a new space for people to interact. In this case, interaction in the form of activism also takes advantage of the role of technology in carrying out social movements. This social movement can then influence how the implementation of state administration in Indonesia is carried out. This research then examines how digital activism through social movements affects state administration in Indonesia. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies, which still have relevance to the contents of this research. The results of this study then found that the emergence of technology caused many people to become literate in the world of activism. This causes many changes in the dynamics of the Indonesian state, especially in politics. The emergence of digital activism has led to the need for various changes in regulations and administrative regulations in Indonesia.