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All Journal OPSI Jurnal Sistem Teknik Industri Jurnal Pendidikan dan Teknologi Indonesia Journal of Engineering and Applied Technology Journal Competency of Business Jurnal Manajemen dan Teknologi Rekayasa Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik: Jurnal Trinistik
Afiqoh Akmalia Fahmi
Universitas Muhammadiyah Surakarta
Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Journal : Journal Competency of Business

 1 
PENGARUH KEPUASAN PELANGGAN BISNIS BERBASIS ONLINE DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN BOUGAINVILEA PADA MASA PANDEMI COVID-19 Jamal, Fauziyah Nur; Fahmi, Afiqoh Akmalia; Rohmah, Wafrotur
Journal Competency of Business Vol. 6 No. 2 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i02.1605

Abstract

Currently, the development of the Indonesian fashion world, especially in Yogyakarta, is growing rapidly, even though during the Covid-19 pandemic, online-based businesses actually grew rapidly. One of the e-commerce businesses involved is Bougainvilea. With an online sales concept, Bougainvilea provides a wide variety of the best products for the latest Muslim fashion. With the strength of its customers, this study aims to highlight the problem of how customer satisfaction and trust affect customer loyalty in e-commerce in Bougainvilea companies. Data was collected by means of a questionnaire to 195 respondents with a simple random sampling technique. Data analysis was carried out using a quantitative method using SmartPLS software. The results of the study identified that customer satisfaction has a positive and significant effect on customer loyalty, customer trust has a positive and significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer trust
Co-Authors Arinda Soraya Putri Eko Setiawan Fadhila, Aisyah Nurul Ihsan Cahyo Utomo Jamal, Fauziyah Nur Martin, Adryan Rizky Maryam Maryam Mila Faila Sufa Munajat Tri Nugroho Pratama, Yuda Aditiya Putri, Evitania Salmadita Ramadhan, Muhammad Rivai Putra Rizal Dwiyanto Rufaida, Asy Syifaur Roisah Setiyawan, Dani Soraya Putri, Arinda Syafi’udin, Muhammad Wahyu Wafrotur Rohmah