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All Journal Journal of Economic, Bussines and Accounting (COSTING) Syntax Idea JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen El-Mujtama: Jurnal Pengabdian Masyarakat
Hendratmoko
Institut Bisnis Dan Informatika Kwik Kian Gie
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THE EFFECT OF MARKETING COMMUNICATION AND RELIGIOCITY ON CUSTOMER LOYALTY: CASE STUDY IN DOJO 37 Hendratmoko; Elisabeth Vita Mutiarawati
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.908

Abstract

The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.
THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND SPIRITUALITY ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT SKG INDONESIA KARATE SCHOOL Hendratmoko; Elisabeth Vita Mutiarawati
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.969

Abstract

The purpose of this study is to analyze the influence of leadership, communication, and spirituality variables on organizational performance. This study uses a qualitative approach by conducting in-depth interviews with five respondents. The five respondents are active karate practitioners who hold a black belt. The results of this study prove that the variables of leadership, communication, and spirituality have a significant influence on organizational performance. The role of the communication variable as a common moderator of the relationship between leadership and spirituality variables on performance and the spirituality variable as a partial moderator of the relationship between communication and leadership variables on performance.
PENGARUH VISI DAN OTONOMI TERHADAP PENGEMBANGAN PENGETAHUAN PADA PERUSAHAAN SWASTA NASIONAL PT. INTERNUSA Hendratmoko Hendra
Jurnal Manajemen Vol 5 No 2 (2016): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Knowledge to knowledge competition will become top business competition issue in upcoming future. It becomes challenges for PT. Internusa engaged in domestic and international transportation business sector. One of the strategy is to development knowledment in the Company, so that can be expected to produce innovative and competitive services. Issues raised in this research is what factors affecting the process development of knowledge in company and how the on going knowledge development process happened in Internusa especally in Jakarta, Bandung and Cikarang Branches. The purpose of this research is to determine the factors affecting the process development of knowledge in company and how the on going knowledge development process happened in Internusa especally in Jakarta, Bandung and Cikarang Branches. Using regression analysis and qualitative observations resulting that the vision and autonomy have significant influence Against The development process knowledge in Internusa especially in Jakarta, Bandung and Cikarang branches. While the level of competition, information and knowledge diversity do not have a significant influence Against The Knowledge Development process. Meanwhile, knowledge development process is not run well because of system thinking, a shared vision, mental models, personal mastery and team learning not yet running optimally in Internusa especially in Jakarta, Bandung and Cikarang branches.. Keywords: Vision, Autonomy, Competition, Information, Knowledge Diversity
FAKTOR-FAKTOR YANG MEMENGARUHI INDIVIDU DALAM MENGGUNAKAN PEER TO PEER LENDING DAN EQUITY CROWD FUNDING DI DKI JAKARTA Ascaryo Putro; Hendratmoko Hendratmoko
Jurnal Manajemen Vol 9 No 1 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i1.606

Abstract

Financial Technology (Fintech) is rife in finance. Fintech giving advantages to users such as efficiency, and also capable to increase financial inclusion in Indonesia. Peer to Peer Lending service, and Equity Crowdfunding are currently becomeing a trend. The research purpose is to find out what factors influencing individuals in using these digital financial services. This research was conducted in DKI Jakarta by collecting 349 respondents consisting of various demographic characteristics and using the Purposive Random Sampling sampling method. The variables used in research are adaptations of the UTAUT (The Unified Theory of Acceptance and Use of Technology) theory. The results obtained in the form of Performance Expectant Variables and Effort Expectancy have a positive and significant effect on Behavioral Intention of Peer to Peer Lending Services, while Social Influence, Trust, Reputation, and Self Efficacy variables have no positive and significant influence on Behavioral Intention of Services Peer to Peer Lending. Then for Equity Crowdfunding Services the results obtained in the form of Performance Expectancy Variables have a positive and significant effect, while the other 5 variables namely Effort Expectancy, Social Influence, Trust, Reputation, and Self Efficacy do not have a positive and significant effect on Behavioral IntentionKey Words : Fintech, UTAUT, Peer to Peer Lending, Equity Crowdfunding, Performance Expectancy, Effort Expectancy, Social Influence, Trust, Reputation, Self Efficacy, Behavioral Intention.
PENGARUH MODEL THE 4 Cs + C TERHADAP LOYALITAS NASABAH PERBANKAN SYARIAH DI DKI JAKARTA Hendratmoko; Elisabeth Vita
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.662

Abstract

Islamic financial inclusion which only reaches 9.1% in Indonesia. Existing customer loyalty should have a positive impact on increasing Islamic financial inclusion because satisfied and loyal customers will share their stories and even recommend them to others. This study aims to identify and analyze the factors that influence the loyalty of sharia banking customers through the approach of The 4 Cs + C model which is a development of The 4 Cs Model and Compliance. Variable Compliance is included because of this research concerns on Islamic banking. The research method used in this study is Quantitative research, with sampling based on the purposive random sampling method. Sampling is only collected in DKI Jakarta with the criteria of being a customer or having used sharia banking services for a minimum of three years. The number of samples taken was 122 respondents, and from the results of the study found that the variable Consumer and Compliance significantly influence the variable Loyalty. While the other three variables namely Cost, Communication and Convenience do not significantly influence the variable Loyalty. Keywords: Loyalty, Consumer needs and wants, Compliance
INTENTION PENYANDANG DISABILITAS DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH DI INDONESIA Hendratmoko
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.741

Abstract

The market share of Islamic banking in Indonesia has only reached 5.95% and there are still many people with disabilities, especially those who are Muslim, who have not used Islamic banking products in Indonesia.The purpose of this study is to determine what factors influence the intention or intention of people with disabilities to use Islamic banking products. This study is different from previous studies because it only focuses on persons with disabilities and the population drawn is persons with disabilities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi).The research approach uses quantitative research by taking a sample of 126 respondents with disabilities in the Jabodetabek area. Sampling was carried out using purposive sampling during the period December 2020.From this research, the conclusion is that the factors attitude, reliogisity, knowledge and place have a positive and significant effect on intention. Keywords: Intention, Attitude, Reliogisity, Knowledge and Place
PERAN MEREK SEBAGAI VARIABEL MEDIATOR TERHADAP LOYALITAS PELANGGAN: STUDI KASUS PELANGGAN BTS MEAL DI JABODETABEK Hendratmoko
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.753

Abstract

Brands and products contribute to customer loyalty. The purpose of this study: to analyze how the influence of brand, product, halal, and customer satisfaction on BTS meal customer loyalty in the Jabodetabek area; analyze the role of the brand as a mediator variable between product, halal, and customer satisfaction on customer loyalty BTS meal in the Jabodetabek area. This study uses a quantitative approach. The research was conducted on 12-23 June 2021 with as many as 100 student respondents in the Greater Jakarta area. Sampling by purposive sampling. The results of the study revealed that brands and products have a significant influence on customer loyalty to BTS meals. Brands play a role as a full mediation, especially in the relationship between customer satisfaction and customer loyalty to BTS meals. The influence of brands and products is very significant on customer loyalty to a product. To obtain, maintain and develop loyal customers, companies must continue to improve product quality and carry out brand development and strengthening strategies. Keywords: Loyalty, Brand, Product, Full Mediation
The influence of service quality, price, and promotion on GO-FOOD user loyalty Lyvia Cahya; Hendratmoko Afiliasi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.2840

Abstract

This research aims to analyze the impact of service quality, price, and promotion on Go-Food users in Jakarta, Indonesia. A total of 150 respondents from Jakarta participated in this study, providing data through a distributed questionnaire. Utilizing IBM SPSS Ver. 25, the author conducted statistical tests on the collected data. Results revealed that service quality (X1) and price (X2) had no significant impact on customer loyalty. However, the promotion variable was found to significantly influence customer loyalty among Go-Food users in Jakarta. This suggests the need for Go-Food to reassess its service quality and pricing strategies. Additionally, this research provides valuable insights for GoTo investors in their decision-making processes. Future studies could explore other variables affecting Go-Food user loyalty in Jakarta, thereby contributing to the theoretical foundation of online food delivery services
The Impact of Transformational Leadership, Transactional Leadership, and Knowledge Management on Innovation Mediated by Human Capital in The Pharmaceutical Industry in Indonesia Mompo Uli Sitorus; Hendratmoko Hendratmoko
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1103

Abstract

The objective of this research is to find out how transformational leadership, transactional leadership, and knowledge management impact innovation mediated by human capital in the Pharmaceutical Industry in Indonesia. Quantitative analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM) utilizing SmartPLS 4 software. An online questionnaire was carried out to obtain the data and the responses from 203 respondents resulted in 186 usable from 30 pharmaceutical industries across Indonesia. The findings point out that the direct effects of transformational leadership (TL), transactional leadership (TC), knowledge management (KN), and human capital (HC) relate positively and significantly to innovation (IN). The findings also confirmed that human capital mediates partially (complementary) the effect of transformational leadership on innovation, transactional leadership on innovation, and knowledge management on innovation. Based on this study to optimize innovation performance, it was suggested that pharmaceutical companies in Indonesia need to maintain the performance of any indicators that are already running well, and also need to put more effort into knowledge exchange among employees as well as the level of using new methods to improve efficiency and effectiveness of existing processes.
The Impact of Organizational Change on Organizational Commitment and The Mediation Effect of Job Security, Trust and Justice in Pharmaceutical Industry in Indonesia Kristin Aina Chandra; Hendratmoko Hendratmoko
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1122

Abstract

This research aims to determine the impact of organizational change on organizational commitment and the mediating effect of Job Security, Trust and Justice in pharmaceutical industry in Indonesia. Research was conducted among employees from four (4) different pharmaceutical companies in Jakarta, Indonesia. The sampling technique is based on probability sampling and data collection method used in this research was using questionnaire with total sampel obtained was 108. The research design used is descriptive quantitative research. The data analysis technique uses structural equation modeling-partial least square. The result showed that organizational change has insignificant direct positive impact on organizational commitment, Job Security does not mediate the impact of organizational change to organizational commitment, organizational change has indirect significant impact on organizational commitment through mediator variables Trust and Justice. Trust and Justice fully mediate the effect of organizational change to organizational commitment. Based on the result of the study, it was suggested that pharmaceutical companies to put more emphasis on trust & justice and achieve higher level of trust and justice during organizational change process to increase employee’s commitment.
Co-Authors Ascaryo Putro Elisabeth Vita Elisabeth Vita Mutiarawati Kristin Aina Chandra Lyvia Cahya Mompo Uli Sitorus Nadhila Adlina Sabila Yollanda Sollu