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All Journal Jurnal Comparative : Ekonomi Dan Bisnis West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Siska Mayratih
Universitas Muhammadiyah Tangerang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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KUALITAS PRODUK, FAKTOR BUDAYA DAN KEPERCAYAAN (TRUST) TERHADAP PERILAKU KONSUMEN PADA PT. HWA LIEN STEEL FACTORY DI KABUPATEN TANGERANG Siska Mayratih; Kusdianto Kusdianto; Isrok Isrok
Jurnal Comparative: Ekonomi dan Bisnis Vol 4, No 2 (2022): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v4i2.7836

Abstract

The purpose of this study was to determine the effect of product quality, cultural factors and trust on consumer behavior at PT. Hwa Lien Steel Factory in Tangerang Regency. The sample in this study was 60 respondents at PT. Hwa Lien Steel Factory. The sampling technique used is probability sampling technique. Primary data collection was obtained from distributing questionnaires and secondary data obtained from companies. The analysis technique used is multiple linear regression analysis using SPSS version 26 software. The results of testing the hypothesis with the t test obtained empirical evidence that the product quality variable has a significant value of 10.773 > 2.003, the cultural factor variable has a significant value equal to the result value t count > t table i.e. 4.490 > 2.003, the trust variable has a significant value equal to the result value tcount > ttable, namely 3.088 > 2.003. It can be concluded that product quality, cultural factors and trust have a significant effect on customer behavior partially. The test results using the F test showed that product quality, cultural factors and trust in consumer behavior with a value of F = 79.152 with a probability significance level (0.000) <0.05. The coefficient of determination obtained is 0.799 . This means that 79.9% of variations in consumer behavior can be explained by variations of the four independent variables, namely product quality, cultural factors and trust. While the remaining 20.4% (100% - 79.9% = 20.1%) is explained by reasons other than the model.
PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. YOUYOUNG TEXTILE INDONESIA Rizky Ariani; Siska Mayratih; Asriani Susiati
Jurnal Comparative: Ekonomi dan Bisnis Vol 3, No 1 (2021): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v3i1.10132

Abstract

Penelitian ini bertujuan mengetahui Pengaruh Komunikasi dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan pada PT. Youyoung Textile Indonesia. Metode yang digunakan adalah Kuantitatif. Populasi dalam penelitian ini sebanyak 150 karyawan dan sampel yang digunakan sebanyak 50 karyawan PT. Youyoung Textile Indonesia dengan mengunakan rumus Slovin. Data diambil melalui observasi, kuesioner, dan wawancara. Teknik analisis menggunakan regresi linier berganda. Dengan hasil menunjukkan bahwa secara parsial variabel Komunikasi (X1) berpengaruh signifikan terhadap Produktivitas Kerja (Y). Hal ini ditunjukkan dengan t hitung > t tabel yakni t hitung 3,852 > t tabel 2,011. Variabel Lingkungan Kerja (X2) berpengaruh signifikan terhadap Produktivitas Kerja (Y). Hal ini ditunjukkan dengan t hitung > t tabel yakni t hitung 2,123 > t tabel 2,011. Secara simultan variabel Komunikasi (X1) dan Lingkungan Kerja (X2) berpengaruh positif signifikan terhadap Produktivitas Kerja (Y) yakni F hitung > F tabel sebesar 19,787 >3,20. Dengan nilai persamaan regresi berganda Y = 16.359 + 0,411 X1 + 0,207 X2 +  e. Hasil uji korelasi berganda antara X1 dan X2, terhadap Y diperoleh nilai korelasi (R) sebesar 0,676 atau 67,7%.Kata Kunci : Komunikasi, Lingkungan Kerja, Produktivitas Kerja
Strategi Pengembangan UMKM Berbasis Ekonomi Kreatif di Wilayah Perdesaan : Pengabdian Tunggal Puspa Nugraha; Firdiansyah Lukman; Riduwan; Yuka Martlisda Anwika; Siska Mayratih
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5794

Abstract

Pengabdian ini bertujuan mendorong pengembangan UMKM di wilayah perdesaan melalui pendekatan ekonomi kreatif. Kegiatan dilaksanakan melalui beberapa tahap, yaitu identifikasi potensi dan permasalahan, perencanaan program, sosialisasi, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan perubahan positif pada pelaku UMKM, terutama dalam memahami pentingnya kreativitas sebagai strategi pengembangan usaha. Pelaku usaha mulai memanfaatkan potensi lokal untuk menciptakan variasi produk yang lebih bernilai serta meningkatkan kualitas pengemasan agar lebih menarik dan memiliki identitas yang jelas. Selain itu, kemampuan memanfaatkan media digital untuk promosi juga mulai berkembang sehingga membuka peluang perluasan pasar. Kegiatan ini turut meningkatkan kepercayaan diri dan motivasi pelaku usaha untuk menerapkan strategi baru, termasuk pengelolaan usaha yang lebih sistematis melalui pencatatan kegiatan usaha serta membangun kerja sama dengan pelaku usaha lain. Secara keseluruhan, kegiatan pengabdian ini berkontribusi dalam memperkuat kapasitas pelaku UMKM dan mendorong terciptanya ekosistem usaha yang lebih kreatif dan berkelanjutan di wilayah perdesaan.
The Impact of Perceived Organizational Support and Work Environment on Employee Engagement and Job Satisfaction in Telecommunications Companies in Bandung Amelia Trisavinaningdiah; Siska Mayratih; Isrok Isrok; Ilma Darojat; Muhammad Abdul Rosid
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2651

Abstract

This study aims to examine the impact of perceived organizational support and work environment on employee engagement and job satisfaction in telecommunications companies in Bandung. A quantitative research design was applied using a survey method involving 70 employees selected through purposive sampling. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using SPSS version 25. The analytical techniques included descriptive statistics, validity and reliability tests, classical assumption tests, and multiple regression analysis. The results indicate that perceived organizational support and work environment have positive and significant effects on employee engagement. Furthermore, perceived organizational support, work environment, and employee engagement significantly influence job satisfaction, with employee engagement showing the strongest effect. The findings highlight that supportive organizational practices and a conducive work environment play an important role in fostering employees’ psychological attachment and satisfaction levels. This study contributes to the human resource management literature by providing empirical evidence from the telecommunications sector and offers practical implications for organizations to enhance employee engagement and job satisfaction through supportive policies and workplace improvements.
Co-Authors Amelia Trisavinaningdiah Asriani Susiati Darojat, Ilma Firdiansyah Lukman Isrok Isrok Kusdianto Kusdianto Muhammad Abdul Rosid Riduwan Rizky Ariani Tunggal Puspa Nugraha Yuka Martlisda Anwika