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All Journal Jurnal Comparative : Ekonomi Dan Bisnis
Siska Mayratih
Universitas Muhammadiyah Tangerang
Economics, Econometrics & Finance

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KUALITAS PRODUK, FAKTOR BUDAYA DAN KEPERCAYAAN (TRUST) TERHADAP PERILAKU KONSUMEN PADA PT. HWA LIEN STEEL FACTORY DI KABUPATEN TANGERANG Siska Mayratih; Kusdianto Kusdianto; Isrok Isrok
Jurnal Comparative: Ekonomi dan Bisnis Vol 4, No 2 (2022): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v4i2.7836

Abstract

The purpose of this study was to determine the effect of product quality, cultural factors and trust on consumer behavior at PT. Hwa Lien Steel Factory in Tangerang Regency. The sample in this study was 60 respondents at PT. Hwa Lien Steel Factory. The sampling technique used is probability sampling technique. Primary data collection was obtained from distributing questionnaires and secondary data obtained from companies. The analysis technique used is multiple linear regression analysis using SPSS version 26 software. The results of testing the hypothesis with the t test obtained empirical evidence that the product quality variable has a significant value of 10.773 > 2.003, the cultural factor variable has a significant value equal to the result value t count > t table i.e. 4.490 > 2.003, the trust variable has a significant value equal to the result value tcount > ttable, namely 3.088 > 2.003. It can be concluded that product quality, cultural factors and trust have a significant effect on customer behavior partially. The test results using the F test showed that product quality, cultural factors and trust in consumer behavior with a value of F = 79.152 with a probability significance level (0.000) <0.05. The coefficient of determination obtained is 0.799 . This means that 79.9% of variations in consumer behavior can be explained by variations of the four independent variables, namely product quality, cultural factors and trust. While the remaining 20.4% (100% - 79.9% = 20.1%) is explained by reasons other than the model.
PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. YOUYOUNG TEXTILE INDONESIA Rizky Ariani; Siska Mayratih; Asriani Susiati
Jurnal Comparative: Ekonomi dan Bisnis Vol 3, No 1 (2021): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v3i1.10132

Abstract

Penelitian ini bertujuan mengetahui Pengaruh Komunikasi dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan pada PT. Youyoung Textile Indonesia. Metode yang digunakan adalah Kuantitatif. Populasi dalam penelitian ini sebanyak 150 karyawan dan sampel yang digunakan sebanyak 50 karyawan PT. Youyoung Textile Indonesia dengan mengunakan rumus Slovin. Data diambil melalui observasi, kuesioner, dan wawancara. Teknik analisis menggunakan regresi linier berganda. Dengan hasil menunjukkan bahwa secara parsial variabel Komunikasi (X1) berpengaruh signifikan terhadap Produktivitas Kerja (Y). Hal ini ditunjukkan dengan t hitung > t tabel yakni t hitung 3,852 > t tabel 2,011. Variabel Lingkungan Kerja (X2) berpengaruh signifikan terhadap Produktivitas Kerja (Y). Hal ini ditunjukkan dengan t hitung > t tabel yakni t hitung 2,123 > t tabel 2,011. Secara simultan variabel Komunikasi (X1) dan Lingkungan Kerja (X2) berpengaruh positif signifikan terhadap Produktivitas Kerja (Y) yakni F hitung > F tabel sebesar 19,787 >3,20. Dengan nilai persamaan regresi berganda Y = 16.359 + 0,411 X1 + 0,207 X2 +  e. Hasil uji korelasi berganda antara X1 dan X2, terhadap Y diperoleh nilai korelasi (R) sebesar 0,676 atau 67,7%.Kata Kunci : Komunikasi, Lingkungan Kerja, Produktivitas Kerja
Co-Authors Asriani Susiati Isrok Isrok Kusdianto Kusdianto Rizky Ariani