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AGROINDUSTRI KERUPUK RAMBAK DI DESA PANDAU JAYA KECAMATAN SIAK HULU KABUPATEN KAMPAR PROPINSI RIAU (STUDI KASUS PADA USAHA KERUPUK “GMC”) Tibrani Tibrani; Kasman Karimi
Jurnal Ekonomi Sakti Vol 12 No 1 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i1A.266

Small industry engaged in the agroindustry of rambak crackers of the type of rambak eats in Kampar Regency is in Pandau Jaya Village, Siak Hulu District, namely the small industry of “GMC” Rambak Crackers business. This business is the only agroindustry business that is developing quite well, has been operating for a long time, namely since 2011 until now. This study aims to analyze: 1) Entrepreneurial Characteristics and Business Profile of "GMC" Rambak Cracker Agroindustry in Pandau Jaya Village, Siak Hulu District, Kampar Regency. 2) Production Technology, Use of Production Inputs, and Production Processes in the "GMC" Rambak Cracker Agroindustry in Pandau Jaya Village, Siak Hulu District, Kampar Regency. 3) Production Cost, Production, Income, Value Added Rambak Cracker Agroindustry "GMC" in Pandau Jaya Village, Siak Hulu District, Kampar Regency. The method used in this research is the case study method. The results showed 1) The entrepreneur characteristics and business profile of the "GMC" rambak cracker agroindustry were 31 years old, 12 years of education, 9 years of business experience, 4 family dependents. Meanwhile, the average age of the workforce is 22 years, education is 9 years, business experience is an average of 1 year, and the number of family dependents is an average of 2 people. The business profile of the rambak cracker agroindustry is a family business that was established in 2011, with a small business scale, having a business license. The initial capital for the "GMC" rambak cracker agroindustry business came from own capital. 2) The production technology used to produce the output is by using simple technology. The use of tapioca flour is 75 kg/production process. The use of supporting materials per production process is wheat flour, garlic, salt, cooking oil, flavoring, ajinomoto, plastic size 12x20cm. The production process is carried out by entrepreneurs starting from the stages of kneading, printing, drying, frying and packing. 3) Production costs are Rp 1.507.438 with a total production of 70 kg, gross income of Rp 3.500.000/production process, net income of Rp 1.992.562/production process. The added value obtained is Rp 29.143/kg, with an R/C ratio of 2,32 which means the business is efficient.

ANALISIS PENGARUH FASILITAS, LOKASI, DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG KE OBJEK WISATA DEPATI COFFEE KOTA SUNGAI PENUH Anggia Ayu Lestari; Kasman Karimi; Hamsiah Hamsiah
Jurnal Ekonomi Sakti Vol 12 No 3 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i3.314

This research aims to measure and analyze facilities, location and prices on the decision to visit the Depati Coffee tourist attraction in the city of Sungai Banyak. This type of research is descriptive research with a quantitative approach. The population used in this research is tourists at the Depati Coffee tourist attraction in Sungai Full City. Data collection was carried out using a questionnaire with a sample size of 80 respondents who visited the Depati Coffee Tourist Attraction, Sungai Full City. This research method uses a non-probability sampling technique with an accidental sampling technique. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression analysis via SPSS software. The results of the research show that there is a significant and positive influence between Facilities on the Decision to Visit the Depati Coffee Tourist Attraction, Sungai Full City. on the decision to revisit the Depati Coffee tourist attraction, Sungai Full City and there is a significant and positive influence between Facilities, Location and Price on the decision to revisit the Depati Coffee tourist attraction, Sungai Full City.

THE INFLUENCE OF STORE ATMOSPHERE AND PRICE ON PURCHASING DECISIONS Eko Putra; Kasman Karimi; Mardahleni, Mardahleni; Wildan, Wildan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.1024

This study aims to determine and analyze the influence of store atmosphere and price on purchasing decisions (a study of consumers at Takana Juo Tiku Restaurant). This study uses a quantitative method with a descriptive approach. The population in this study is all customers of Takana Juo Restaurant. The sampling method used is non-probability sampling, which means not giving equal opportunities or chances to each member of the population when being selected as a sample. While the technique used in this method is purposive sampling, a sampling technique with certain considerations or criteria, namely consumers who have eaten at Takana Juo Restaurant. The number of samples in this study was 150 samples. The results of the study found that: The Store Atmosphere variable has a positive and significant effect on purchasing decisions with a coefficient value of 0.558, a t-value of 7.280 and a significant value of 0.000 (<0.05). The Price variable has a positive and significant effect on purchasing decisions with a coefficient value of 0.279, a t-value of 3.952 and a significant value of 0.000 (<0.05). The independent variables simultaneously have a positive and significant effect on purchasing decisions, with a regression coefficient of 103.407 at a significance level of 0.000 (<0.50). The coefficient of determination is 58.5%. The remaining 41.5% is influenced by other variables not included in this study.

THE INFLUENCE OF STORE ATMOSPHERE AND PRICE ON PURCHASING DECISIONS Eko Putra; Kasman Karimi; Mardahleni, Mardahleni; Wildan, Wildan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.1024

This study aims to determine and analyze the influence of store atmosphere and price on purchasing decisions (a study of consumers at Takana Juo Tiku Restaurant). This study uses a quantitative method with a descriptive approach. The population in this study is all customers of Takana Juo Restaurant. The sampling method used is non-probability sampling, which means not giving equal opportunities or chances to each member of the population when being selected as a sample. While the technique used in this method is purposive sampling, a sampling technique with certain considerations or criteria, namely consumers who have eaten at Takana Juo Restaurant. The number of samples in this study was 150 samples. The results of the study found that: The Store Atmosphere variable has a positive and significant effect on purchasing decisions with a coefficient value of 0.558, a t-value of 7.280 and a significant value of 0.000 (<0.05). The Price variable has a positive and significant effect on purchasing decisions with a coefficient value of 0.279, a t-value of 3.952 and a significant value of 0.000 (<0.05). The independent variables simultaneously have a positive and significant effect on purchasing decisions, with a regression coefficient of 103.407 at a significance level of 0.000 (<0.50). The coefficient of determination is 58.5%. The remaining 41.5% is influenced by other variables not included in this study.

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