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All Journal Journal of Humanities and Social Studies Jendela Pendidikan Devotion: Journal of Research and Community Service Journal of Social Science Jurnal Pendidikan Indonesia (Japendi) Mutiara: Multidiciplinary Scientifict Journal Al Makki Health Informatics Journal Insight : International Journal of social research Asian Journal of Social and Humanities Islamic Journal of Communication and Public Discourse
Fransisca, Vika
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Journal : Islamic Journal of Communication and Public Discourse

 1 
Influencer Culture and Public Opinion: A Study on the Impact of Digital Influencers on Political Mobilization Meilinda, Vivi; Fransisca, Vika
Islamic Journal of Communication and Public Discourse Vol. 1 No. 1 (2024): Islamic Journal of Communication and Public Discourse
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/ijcpd.v1i1.1

Abstract

This study aims to analyze the influence of influencer culture on public opinion and political mobilization in Indonesia. Using descriptive quantitative methods and purposive sampling approaches, data was collected from 400 respondents of active social media users who followed digital influencers who voiced political views. The results of the analysis show that digital influencers have a significant influence in shaping political views and mobilizing political action among their followers, especially the younger generation. These findings reveal that trust in influencers plays an important role in amplifying the effects of this influence. Based on agenda-setting theory, influencers act as agents who are able to direct public attention to certain issues, strengthen political participation, but also have the potential to pose challenges related to the accuracy and objectivity of information. Therefore, this study highlights the importance of digital literacy and regulatory settings to prevent the potential manipulation of political information through social media.
The Role of Television Media in Shaping Public Perception of Religion Fransisca, Vika
Islamic Journal of Communication and Public Discourse Vol. 1 No. 1 (2024): Islamic Journal of Communication and Public Discourse
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/ijcpd.v1i1.2

Abstract

Analyzing the growth of media in the midst of people's lives gives a role in seeing the role of its presence for life itself. This is important to understand because the existence of the media and the embodiment of the world of communication in people's lives are two interrelated essences. The purpose of this research is how the role of television mass media in shaping public perception of religion. Furthermore, regarding the role of religious leaders using the media in influencing perceptions of religion. This study uses a quantitative approach with a descriptive survey method to identify and measure the influence of television media in shaping public perception of religion. This research obtained the results that in order to create a more varied and innovative religious broadcast package, so that it can invite the interest of viewers, it is necessary to pay attention to the principles of television broadcasting in Islam and several theories of mass communication related to television broadcasting. Islam through its holy book Al-Qur'an recommends that there are some of its adherents (such as television people) who call for goodness and amar ma'ruf nahi mungkar, in a gentle (persuasive), firm and correct way, and by giving lessons or advice (either by speech or behavior).
Co-Authors Astuti, Aurelia Widya Kholipah, Siti Ainul Meilinda, Vivi Widia Ningsih, Widia