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All Journal Jurnal Wira Ekonomi Mikroskil JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Education Management and Social Science IIJSE Jurnal Ilmu Manajemen METHONOMIX
litka ginting
Universitas Mikroskil
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Brand Ambassador, Brand Image dan Promosi Terhadap Keputusan Pembelian Menantea di Kota Medan Ayu Cecilia Siahaan; Mbayak Ginting; Litka Tiadora Ria Br Ginting
Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v13i1.958

Abstract

This study aims to determine and analyze the effect of Brand Ambassador, Brand Image and Promotion on Menantea Purchasing Decisions in Medan City. This research uses purposive sampling technique carried out by distributing questionnaires online using google form to 96 samples, namely Menantea consumers in Medan City who have consumed Menantea drinks. The data analysis method used in this study is multiple linear regression. Partial testing (t test) shows that the brand ambassador, brand image and promotion variables affect the Menantea Purchasing Decision in Medan City. Furthermore, the results simultaneously (F test) show that the three independent variables (Brand Ambassador, Brand Image and Promotion) affect the dependent variable (Purchase Decision). Adjusted R2 shows that the Brand Ambassador, Brand Image and Promotion variables can explain the variation in the Purchasing Decision variable by 94,8% and the remaining 5.2% is explained by other factors not examined in this study.
PELATIHAN SIMULASI BISNIS MELALUI JACK’S MILYARDER INVESTMENT Litka Tiadora Ria br. Ginting; Mbayak Ginting; sherly joe
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1953-1958

Abstract

Kegiatan pelatihan pengenalan mengenai bisnis dan investasi dengan simulasi bisnis melalui gamesboard jack’s milyader investment bertujuan untuk memberikan pengetahuan dan pengalaman proses bisnis dan investasi kepada siswa SMA Swasta Hang Kesturi Medan. Dengan memanfaatkan games jack’s milyader investment, siswa akan belajar mengenai manajemen strategi, manajemen resiko, manajemen investasi serta seni negosiasi. Kegiatan ini diikuti oleh 37 orang peserta yang terdiri dari siswa SMA Swasta Hang Kesturi Medan dari jurusan IPA dan IPS. Para peserta dibagi menjadi 9 kelompok, dimana dalam permainan terdiri dari 4 pemain yang terdiri dari player A, player B, player C dan bandar. Para peserta akan menjalankan strategi bisnis untuk bisa mengembangkan modal usaha dengan menarik uang investasi yang dimiliki oleh Mr. Jack atau bandar dan dua Player pesaing bisnis kedalam kas usaha peserta. Kegiatan ini dilaksanakan dengan metode workshop dalam bentuk tutorial, simulasi dan praktik, diskusi dan evaluasi untuk mengetahui tingkat penyerapan materi pelatihan yang diberikan kepada peserta.
The Influence of Price, Product Quality, and Brand Image on Purchase Decisions of Lifebuoy Bath Soap Jeselyn Jeselyn; Susanti Susanti; Angel Angel; Litka Tiadoraria br. Ginting
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8380

Abstract

The objective of this study is to evaluate how price, product quality, and brand image influence consumers' purchase decisions of Lifebuoy bath soap on the Shopee platform, specifically among Management students at Mikroskil University in 2022. This research is grounded in the growing interest in online shopping among younger generations and the importance of understanding the factors that affect consumer decision-making when selecting personal care products on e-commerce sites.This study employed a descriptive quantitative method with a survey approach, distributing questionnaires to 70 respondents selected using a saturated sampling technique. The collected data were analyzed using multiple linear regression with SPSS version 25.The results indicate that individually, price, product quality, and brand image each have a positive and significant effect on purchase decisions. Furthermore, these three factors collectively contribute to the purchase decisions of Lifebuoy bath soap. These findings suggest that companies need to pay close attention to setting competitive prices, continuously maintaining and improving product quality, and strengthening brand image to capture consumer attention on digital platforms. This study is expected to offer theoretical contributions in the field of marketing and provide practical insights for companies in designing more effective e-commerce-based marketing strategies.
PELATIHAN SIMULASI BISNIS MELALUI JACK’S MILYARDER INVESTMENT Litka Tiadora Ria br. Ginting; Mbayak Ginting; sherly joe
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1953-1958

Abstract

Kegiatan pelatihan pengenalan mengenai bisnis dan investasi dengan simulasi bisnis melalui gamesboard jack’s milyader investment bertujuan untuk memberikan pengetahuan dan pengalaman proses bisnis dan investasi kepada siswa SMA Swasta Hang Kesturi Medan. Dengan memanfaatkan games jack’s milyader investment, siswa akan belajar mengenai manajemen strategi, manajemen resiko, manajemen investasi serta seni negosiasi. Kegiatan ini diikuti oleh 37 orang peserta yang terdiri dari siswa SMA Swasta Hang Kesturi Medan dari jurusan IPA dan IPS. Para peserta dibagi menjadi 9 kelompok, dimana dalam permainan terdiri dari 4 pemain yang terdiri dari player A, player B, player C dan bandar. Para peserta akan menjalankan strategi bisnis untuk bisa mengembangkan modal usaha dengan menarik uang investasi yang dimiliki oleh Mr. Jack atau bandar dan dua Player pesaing bisnis kedalam kas usaha peserta. Kegiatan ini dilaksanakan dengan metode workshop dalam bentuk tutorial, simulasi dan praktik, diskusi dan evaluasi untuk mengetahui tingkat penyerapan materi pelatihan yang diberikan kepada peserta.
FAKTOR-FAKTOR YANG MEMPENGARUHI SAVING BEHAVIOR RUMAH TANGGA DI DESA CINGKES, KECAMATAN DOLOK SILAU, KABUPATEN SIMALUNGUN Naca Perangin-angin; Yola Yolanda; Litka Tiadora Ria Br. Ginting
Jurnal Ilmu Manajemen METHONOMIX Vol 5 No 2 (2022): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol5No2.pp145-153

Abstract

Menabung adalah salah satu cara dalam mengelola keuangan. Kondisi ketidakpastian membuat masyarakat sadar menabung menjadi solusi untuk menyiapkan krisis di masa depan yang mungkin lebih tinggi. Menabung dilakukan oleh masyarakat pada umumnya dengan harapan dapat menyimpan dan menyisihkan sebagian pendapatan yang dapat digunakan untuk kebutuhan di masa depan. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh financial inclusion, self control, dan financial literacy terhadap saving behavior. Data yang digunakan merupakan data primer yang diperoleh langsung dari responden yang berjumlah 90 responden. Metode pengambilan sampel yang digunakan adalah probability sampling, dengan teknik pengambilan sampel yaitu Simple Random Sampling. Kuesioner yang telah diisi respoden dianalisis dengan metode analisis kuantitatif, selanjutnya digunakan smartPLS sebagai alat analisis. Hasil penelitian ini menyatakan bahwa financial inclusion tidak berpengaruh terhadap saving behavior, self control berpengaruh positif dan signifikan terhadap saving behavior, dan financial literacy tidak berpengaruh terhadap saving behavior.
The Influence of Digital Marketing, Brand Image, and Price on Students’ Interest in Choosing Mikroskil University (Case Study at the Faculty of Business 2024-2025) Jennisca Wijaya; Michelle Michelle; Wendy Utomo; Litka Tiadoraria Br Ginting
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5180

Abstract

This research aims to analyze the influence of digital marketing, brand image, and price on students’ interest in choosing Universitas Mikroskil, particularly in the Faculty of Business. The background of the study highlights the increasing competition among universities in attracting new students. A quantitative method was used, involving a survey of prospective students who have considered enrolling at Universitas Mikroskil. Data collection was conducted using questionnaires, and data were analyzed through the SmartPLS 4.0 application. The results show that digital marketing, brand image, and price each have a significant positive effect on students' interest in choosing a university. Furthermore, the combined influence of these three variables strongly determines students' purchase intention in the context of higher education. The study concludes that universities must enhance their digital marketing strategies, build a strong and consistent brand image, and offer competitive pricing to attract prospective students effectively. These findings are expected to assist higher education institutions in formulating more targeted marketing strategies to increase student enrollment.
KEMANDIRIAN FINASIAL: PERMAINAN EDUKATIF SEBAGAI SARANA PENDIDIKAN PERENCANAAN KEUANGAN Litka Tiadoraria Br Ginting; Iskandar Muda Situmorang; Christine Christine; Novi Yanti; Mie Mie
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 4 (2026): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i4.39840

Abstract

Abstrak: Literasi keuangan penting dimiliki sejak dini agar individu mampu mengelola keuangan, mengambil keputusan investasi yang tepat, dan mencapai kemandirian finansial. Namun, rendahnya pemahaman generasi muda terhadap investasi dan pasar modal membuat mereka rentan terhadap risiko keuangan, termasuk investasi ilegal. Kegiatan pengabdian ini bertujuan meningkatkan literasi keuangan, investasi, dan perencanaan keuangan siswa melalui permainan edukatif Stocklab, serta mengembangkan kemampuan pengambilan keputusan keuangan. Kegiatan dilaksanakan pada siswa kelas XII Akuntansi SMK Swasta Methodist Tanjung Morawa dengan metode ceramah interaktif, diskusi, simulasi, dan tanya jawab. Evaluasi menunjukkan peningkatan pemahaman dari 30,4% menjadi 75,1% (naik 44,7%), disertai antusiasme peserta yang tinggi, sehingga Stocklab terbukti efektif dalam mendukung literasi keuangan dan kemandirian finansial sejak dini.Abstract: Financial literacy is important to be possessed from an early age so that individuals are able to manage finances, make appropriate investment decisions, and achieve financial independence. However, the low level of understanding among the younger generation regarding investment and the capital market makes them vulnerable to financial risks, including illegal investments. This community service activity aims to improve students’ financial literacy, investment knowledge, and financial planning through the Stocklab educational game, as well as to develop financial decision-making skills. The activity was carried out for 12th grade Accounting students at SMK Swasta Methodist Tanjung Morawa using interactive lecture methods, discussions, simulations, and Q&A sessions. The evaluation showed an increase in understanding from 30.4% to 75.1% (an increase of 44.7%), accompanied by high student enthusiasm, indicating that Stocklab is proven to be effective in supporting financial literacy and financial independence from an early age.
Co-Authors Angel Angel Ayu Cecilia Siahaan Christine Christine Iskandar Muda Situmorang Jennisca Wijaya Jeselyn Jeselyn Mbayak Ginting Michelle Michelle Mie Mie Naca Perangin-Angin Novi Yanti Sherly Joe Susanti Susanti Wendy Utomo Yola Yolanda