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All Journal BILANCIA Ulumuna Bilancia : Jurnal Studi Ilmu Syariah dan Hukum
Sitti Asiqah Usman Ali, Sitti Asiqah Usman
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Religion Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Forms and Constraints of Services for Elderly Hajj Pilgrims at the Ministry of Religious Affairs of Soppeng Regency Ali, Sitti Asiqah Usman; Tenriawaru, Andi Nurlaily; Aderus, Andi Fadhil Andi; Rasna, Rasna
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 19 No. 1 (2025): Bilancia: Jurnal Studi Ilmu Syariah dan Hukum
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v19i1.3899

Abstract

The purpose of this study was to examine the forms and constraints of services to elderly pilgrims at the Ministry of Religion of Soppeng Regency. This research is qualitative research, the type of research is field research. The data collection methods used are observation, interview, and documentation. The results showed that: 1) There are several forms of services for elderly pilgrims at the Ministry of Religion of Soppeng Regency, including administrative services, namely serving elderly pilgrims in preparing all documents before departure by door to door, then manasik services, namely providing initial provision for elderly pilgrims to get education about what will be done before leaving until arriving back in the country, then health services, elderly pilgrims receive special attention considering their limitations and have a higher rate of disease, all services carried out by the Ministry of Religion of Soppeng Regency are carried out wholeheartedly like their own parents. 2) Obstacles in the implementation of services to elderly pilgrims at the Ministry of Religion of Soppeng Regency, namely health and physical condition constraints, elderly pilgrims have a physical condition that is decreasing due to age factors and have several health problems both congenital and easily affected by illness besides that elderly pilgrims have obstacles in communication limitations and stuttering technology, obstacles like this are often encountered for an elderly person, but with a sophisticated era the Ministry of Religion has experienced few obstacles when serving elderly pilgrims because they must be guided properly and taught repeatedly until they understand.
Forms and Constraints of Services for Elderly Hajj Pilgrims at the Ministry of Religious Affairs of Soppeng Regency Ali, Sitti Asiqah Usman; Tenriawaru, Andi Nurlaily; Aderus, Andi Fadhil Andi; Rasna, Rasna
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 19 No. 1 (2025): Bilancia: Jurnal Studi Ilmu Syariah dan Hukum
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v19i1.3899

Abstract

The purpose of this study was to examine the forms and constraints of services to elderly pilgrims at the Ministry of Religion of Soppeng Regency. This research is qualitative research, the type of research is field research. The data collection methods used are observation, interview, and documentation. The results showed that: 1) There are several forms of services for elderly pilgrims at the Ministry of Religion of Soppeng Regency, including administrative services, namely serving elderly pilgrims in preparing all documents before departure by door to door, then manasik services, namely providing initial provision for elderly pilgrims to get education about what will be done before leaving until arriving back in the country, then health services, elderly pilgrims receive special attention considering their limitations and have a higher rate of disease, all services carried out by the Ministry of Religion of Soppeng Regency are carried out wholeheartedly like their own parents. 2) Obstacles in the implementation of services to elderly pilgrims at the Ministry of Religion of Soppeng Regency, namely health and physical condition constraints, elderly pilgrims have a physical condition that is decreasing due to age factors and have several health problems both congenital and easily affected by illness besides that elderly pilgrims have obstacles in communication limitations and stuttering technology, obstacles like this are often encountered for an elderly person, but with a sophisticated era the Ministry of Religion has experienced few obstacles when serving elderly pilgrims because they must be guided properly and taught repeatedly until they understand.
Digital Trends in Religious Advertising: Commodification of Umrah Hadiths on Instagram in the Context of Hajj and Umrah Marketing Ali, Sitti Asiqah Usman; SM, Andi Mujahidil Ilman; A, Muh. Awaluddin; Bahri, Syamsul
Ulumuna Vol 29 No 1 (2025): June
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ujis.v29i1.1306

Abstract

This research explores the commodification of the Prophetic tradition (hadiths) regarding umrah as a marketing strategy employed by hajj and umrah travel agencies on Instagram in South Sulawesi and uncovers the patterns of commodification and the integration of authoritative religious figures. This qualitative study analyzes the contents of Instagram posts from travel agencies with over 2,000 followers registered by the Ministry of Religion. The study applies Pattana Kitiarsa's commodification theory and the Theory of Reasoned Action to analyze how religious messages are adapted to serve marketing objectives. The findings reveal three primary patterns of hadith commodification: leveraging authoritative figures to enhance credibility, interpretating hadiths to align with marketing goals, and maximalizing inspirational messages to attract customers. These strategies align with Reasoned Action Theory, highlighting perceived benefits and social influence in consumer decision-making. This study offers a unique contribution by focusing on the commodification of sacred texts in the digital marketing realm, particularly in Indonesia's Islamic travel sector. The implications underscore the importance of establishing ethical guidelines for integrating religious content into marketing, while also providing marketers with valuable insights into responsibly engaging with religious audiences.
Co-Authors A, Muh. Awaluddin Aderus, Andi Fadhil Andi Rasna, Rasna SM, Andi Mujahidil Ilman Syamsul Bahri Tenriawaru, Andi Nurlaily