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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Journal of Business Management Education (JBME)
Galang Putra Nusantara, Galang Putra
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

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Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng (Survey Pada Anggota Komunitas Fanbase Facebook Asyikberatid) Nusantara, Galang Putra; Hurriyati, Ratih
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.773 KB) | DOI: 10.17509/jbme.v1i1.2296

Abstract

Persaingan yang kompetitif di industri makanan khususnya kategori produk wafer coklat beng bengyang ditandai dengan menurunnya pengetahuan, ekspektasi dan evaluasi atas keseluruhan kinerjamerek dari konsumen yang merupakan indikasi dari penurunan brand attitude. Brand attitude menjadisuatu hal yang tidak bisa diabaikan begitu saja. Solusi yang dapat dilakukan perusahaan adalahdengan meningkatkan kinerja online brand community.Tujuan penelitian ini adalah: 1) untuk memperoleh gambaran mengenai online brand communityproduk wafer coklat merek Beng beng di komunitas fanbase facebook asyikberatid, 2) untukmemperoleh gambaran mengenai brand attitude produk wafer coklat merek Beng beng di komunitasfanbase facebook asyikberatid dan 3) untuk mengetahui seberapa besar pengaruh online brandcommunity terhadap brand attitude produk wafer coklat merek Beng beng di komunitas fanbasefacebook asyikberatid. Objek penelitian ini adalah anggota komunitas fanbase facebook asyikberatid.Variabel bebas dalam penelitian ini adalah online brand community. Sedangkan variabel terikatadalah brand attitude. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yangdigunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel100 responden anggota komunitas fanbase facebook asyikberatid. Teknik analisa data yang digunakanadalah regresi linier sederhana dengan alat bantu software komputer SPSS 21.0. Hasil yang diperolehdalam penelitian menyatakan bahwa kinerja online brand community berpengaruh terhadap brandattitude.Penulis merekomendasikan agar perusahaan meningkatkan kinerja dari online brand communityterutama dalam hal social networking sebagai salah satu strategi untuk meningkatkan brand attitude.
DEVELOPMENT OF NARRATIVE ESSAY BASED ON DOCUMENTARY FILM HULA KETA AS TEACHING SUPPLEMENT TO FORM NATIONAL IDENTITY OF STUDENTS OF SMKN 3 MALANG Nusantara, Galang Putra; Al Atok, A. Rosyid; Sukriono, Didik
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol. 17 No. 1 (2025): JUPIIS (JURNAL PENDIDIKAN ILMU-ILMU SOSIAL) JUNE
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v17i1.65018

Abstract

Abstract This study addresses the challenge of disengagement in national identity education among vocational students by developing an innovative teaching supplement combining documentary film analysis and narrative essay writing. Centered on the documentary Hula Keta: Bukan Maluku Tanpa Sagu, which explores Tidore’s sago culinary traditions and communal values, the research bridges local cultural heritage with Pancasila principles to strengthen students' national identity. Using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), the researchers created a coffee table book integrating film excerpts, reflective essays, and project-based activities aligned with Civics Education competencies. Material and media expert validation confirmed the product’s high feasibility, with 60% of indicators rated “highly feasible” and Cronbach’s Alpha reliability of 0.962. Implementation involving 36 culinary students at SMK Negeri 3 Malang revealed statistically significant learning outcome improvements, with mean scores rising from 51.67 (pre-test) to 89.31 (post-test) (*p* = 0.004). The intervention’s success stemmed from vocational contextualization, anchoring abstract concepts like environmental stewardship and national unity in relatable gastronomic heritage. Qualitative analysis of reflective essays demonstrated enhanced critical thinking, with students connecting Tidore’s gotong royong practices to broader civic responsibilities. By transforming passive learning into active cultural preservation through visual storytelling and place-based pedagogy, the narrative essay fostered pride in Indonesia’s diversity as a national asset. This research contributes to educational innovation by demonstrating how multimedia tools rooted in local wisdom can revitalize civic education, particularly in vocational settings where traditional didactic methods often fail. The findings emphasize the urgency of culturally responsive curricula in nurturing socially conscious citizens, offering a replicable model for integrating regional narratives into national identity frameworks across Indonesia’s multicultural landscape.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Didik Sukriono Ratih Hurriyati