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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Sylvia Anjani
Dian Nuswantoro University
Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Hospital Patient Loyalty: In terms of Brand Image, Service Quality, Patient Satisfaction, and Trust Puguh Ika Listyorini; Warsi Maryati; Sylvia Anjani
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.94 KB) | DOI: 10.47701/icohetech.v1i1.1103

Abstract

The success of a hospital if it has loyal patients. Patient loyalty depends on the brand image of the hospital, the quality of service to patients, patient satisfaction, and patient trust in the hospital. This study aims to determine whether there is a relationship between brand image, service quality, satisfaction, and patient trust on patient loyalty. This type of research is analytic observational research with a cross-sectional approach. Samples were taken by accidental sampling with a total of 156 patients. The results showed that there was a relationship between brand image, service quality, satisfaction, and patient trust on patient loyalty.
Co-Authors Maryati, Warsi Puguh Ika Listyorini