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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Simki Economic
Relifra Relifra
Universitas Adzkia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Purchase Decisions For Bimoli Cooking Oil Products : The Influence of Celebrity Endorse, Brand Image and Brand Trust Relifra Relifra; Ramadhi Ramadhi; Solandri Solandri
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.218

Abstract

Cooking oil is a basic need for Indonesian people without exception for the people of 4 villages in Sungai Liuk. Cooking oil is widely used in Indonesian food. One of the brands of cooking oil that is widely consumed is Bimoli. In this study to see the effect of celebrity endorsement, brand image and brand trust on purchasing decisions using multiple linear regression analysis with SPSS 24. The results of this study show that celebrity endorse, brand image and brand trust partially and simultaneously have a significant and positive effect on purchasing decisions for Bimoli cooking oil among consumers in 4 villages in the Sungai Liuk region.
Industri Kreatif Bagi Anak Berkebutuhan Khusus di SLB 1 Payakumbuh Eko Fikriando; Ramadhi Ramadhi; Relifra Relifra; Al Shaffaat Ronvy; Barkhia Yunas; Oza Syafriani; Yogi Fernandes
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1455

Abstract

The creative industry holds significant potential in providing economic opportunities, especially for children with special needs (CSN), who often face limitations in independently utilizing their skills after graduating from school. A community service program at SLB 1 Payakumbuh aims to empower CSN through training in creative skills, managerial reinforcement, and product marketing. Using a practice-based approach, this training includes crafting production, graphic design, and introducing digital marketing platforms. The results indicate an improvement in technical skills and self-confidence, enabling CSN to produce high-quality products with competitive market value. Nevertheless, challenges remain, particularly in accessing capital, equipment, and business network support. This program also seeks to connect CSN with local communities and business actors to foster collaborations that support the sustainability of their creative enterprises. Through entrepreneurship training, mentorship, and adequate facilities, CSN are expected to contribute independently to the creative economy while inspiring other communities to empower similar potential.
Co-Authors Al Shaffaat Ronvy Barkhia Yunas Eko Fikriando Oza Syafriani Ramadhi Ramadhi RAMADHI RAMADHI Solandri Solandri Yogi Fernandes