Claim Missing Document
Check
Articles

Found 13 Documents
Search

Pengembangan Entrepreneurship Melalui Strategi Pemasaran Dalam Mendorong Pertumbuhan Ekonomi Keluarga Dan Masyarakat Desa Pasir Putih, Kecamatan Pamona Selatan, Kabupaten Poso Kapuy, Holmes Rolandy; Garatu, Timotius; Ratno, Ratno
Mosintuwu Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2024): Mosintuwu : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Sintuwu Maroso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71127/2808-9073.700

Abstract

Abstrak Strategi pemasaran dalam pengembangan usaha saat ini sangat mempengaruhi pertumbuhan ekonomi pelaku Usaha Mikro Kecil Menengah. Pelaksanaan pengabdian Kepada Masyarakat (PKM) yang dilaksanakan di Desa Pasir Putih dengan fokus pada pengembangan strategi pemasaran dalam meningkatkan berbagai usaha untuk mendorong pertumbuhan ekonomi keluarga serta dapat memberikan manfaat pengetahuan bagi pelaku usaha UMKM, sehingga pelaksanaan Pengabdian Kepada Masyarakat menjadi input dalam Program Desa secara berkelanjutan. Hasil pelaksanaan kegiatan Pengabdian Kepada Masyarakat menunjukkan kesadaran pelaku usaha untuk menerapkan strategi pemasaran yang tepat, seperti strategi segmentasi pasar, strategi penentuan harga yang kompetitif serta promosi yang efektif. Abstract Marketing strategies in business development greatly influence the economic growth of MSME Actors. The implementation of Community Service Activity - CSA (PKM) carried out in Pasir Putih Village with a focus on marketing strategies in improving businesses to encourage family economic growth can provide knowledge for MSME Actors, so the objectives of CSA become input into sustainable Village Programs. The results of implementing CSA shows the awareness of MSME Actors in implementing the appropriate marketing strategies, such as market segmentation, competitive pricing and effective promotions.  
Pendampingan Penyusunan Dokumen PSETK Desa Doda Kecamatan Lore Utara Kabupaten Poso Usuli, Sudarto; Kapuy, Holmes Rolandy; Pujiono, Pujiono; Mowidu, Ita; Wacana, Gitit I.P; Pandoyu, Ebelhart O.; Bangguna, David S.V.L
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.2296

Abstract

ABSTRACTWith the program from the government so that the Village Irrigation Areas in Indonesia compile the Institutional Engineering Socio-Economic Profile (PSETK). Not all of the irrigation areas in Poso Regency are involved in the PSETK program, one of the irrigation areas that received the PSETK program is the irrigation area of Doda village. Based on D.I Doda's search and analysis results, it is known that Doda irrigation has potential land and potential farmer resources that allow for a program to increase productivity of lowland rice farming. The Doda Irrigation only has one P3A. With an active performance of 51% - 75%, this condition shows that the institutions that have been formed have quite an active role in the development and management of agricultural irrigation systems. The administration, which is poorly recorded and organized, has not made a real contribution to the community's economy. Physically, the distribution channels and buildings in D. I Doda are generally structurally damaged but can still function. This happened because of the weak awareness of the farming community to work together to clean weeds which caused the existing condition of the channel and distribution building to be closed, thus disrupting the distribution of water to the rice fields.  ABSTRAKDengan adanya program dari pemerintah agar Daerah Irigasi Desa di Indonesia menyusun Profil Sosial Ekonomi Teknik Kelembagaan (PSETK). Daerah irigasi di Kabupaten Poso tidak semuanya terlibat dalam program PSETK tersebut, salah satu daerah irigasi yang menerima program PSETK adalah daerah irigasi desa Doda. Berdasarkan penyusuran D.I Doda dan hasil analisis diketahui bahwa irigasi Doda memiliki potensi lahan dan sumberdaya petani yang potensial yang memungkinkan untuk program peningkatan produktivitas usaha tani padi sawah. Daerah Irigasi Doda hanya mempunyai satu P3A. Dengan kinerja 51 % - 75% aktif, kondisi ini memperlihatkan kelembagaan yang sudah terbentuk cukup berperan aktif dalam pengembangan dan pengelolaan sistem irigasi pertanian. Administrasi yang kurang tercatat dan tertata, belum memberikan kontribusi nyata bagi ekonomi masyarakat. Secara fisik saluran dan bangunan distribusi yang ada di D. I Doda umumnya mengalami kerusakan struktur namun masih dapat berfungsi. Hal ini disebabkan lemahnya kesadaran masyarakat petani bergotong - royong membersihkan gulma yang menyebabkan kondisi eksisting saluran dan bangunan distribusi tertutup sehingga mengganggu distribusi air ke petak sawah. 
Strategi Social Media Marketing di Masa Pandemi Covid-19 Terhadap Peningkatan Business Value UMKM Kapuy, Holmes Rolandy; Raimanu, Gusstiawan; Lamandasa, Serlia R
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.219

Abstract

This research departs from an empirical study that MSME actors must be able to utilize technology as a business strategy during the COVID-19 pandemic. Social media marketing is one of the strategies that can be taken by MSME actors in their efforts to increase business value and relationship quality with consumers. This study aims to test hypotheses based on causality between variables, namely social media marketing with online communities, interaction, sharing content, accessibility, and credibility variables on business value for MSMEs as social media users in running a business. The type of research used in this study is quantitative research with a total sample of 130 MSME respondents in the Poso Regency. The data collection technique in this study used an online survey which was distributed online through social media platforms. The data processing technique was carried out by statistical analysis of multiple linear regression using SPSS 25 software. The results showed that partially the Online Communities (X1), Sharing of Content (X3), Credibility (X5) variables affected the Business Value (Y) variable. And simultaneously, Variables Online Communities (X1), Interaction (X2), Sharing of Content (X3), Accessibility (X4), Credibility (X5) have a positive effect on Business Value (Y) with a coefficient of determination of 70% while the remaining 30% influenced by other variables not included in this study.