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All Journal Sosio e-kons JABE (Journal of Applied Business and Economic) Syntax Idea Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Indonesia Sosial Teknologi Jurnal Gici Jurnal Keuangan dan Bisnis Serat Acitya Jurnal Manajemen Bisnis Krisnadwipayana
Christina Ekawati
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Influences And Antecedents That Influence Home Purchase Decisions Through Sharia Mortgage Financing (Study On KCP BTN Syariah Kalimas Bekasi Branch Customers) Siti Suparyanti; Christina Ekawati
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i9.713

Abstract

This study aims to investigate the influence of marketing mix and service quality on customers' decision to purchase a house through Sharia financing at Bank BTN Syariah. The population of this research consists of customers who have purchased a house using Sharia financing from Bank BTN Syariah KCP Kalimas Bekasi. The sample size for this study is 150 individuals. The data analysis method employed in this research is multiple linear regression analysis. The results of the study show that both marketing mix and service quality have a significant simultaneous effect on customers' house purchase decisions. Furthermore, the partial results of the hypothesis test also indicate that marketing mix and service quality significantly influence customers' house purchase decisions. In conclusion, this research demonstrates that marketing and service quality factors play a crucial role in shaping customers' decisions to purchase a house through Sharia financing at Bank BTN Syariah KCP Kalimas Bekasi. Therefore, the bank needs to enhance service quality and marketing strategies to attract customers' interest in choosing Sharia financing as a solution for their house purchase
Antecedents Affecting Customer Satisfaction Hirotoland Bogor City Branch Nida Rifnida; Christina Ekawati
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i9.720

Abstract

This study aims to analyze the influence of differentiation strategy, service quality, and promotion on customer satisfaction at Hirotoland Branch Bogor. The sample used in this study consisted of 100 individuals. The data analysis method employed was multiple linear regression. The results of hypothesis testing simultaneously indicate that the variables of differentiation strategy, service quality, and promotion significantly affect customer satisfaction. The results of partial hypothesis testing show that each variable, namely differentiation strategy, service quality, and promotion, significantly influences customer satisfaction. This research contributes to the understanding of factors affecting customer satisfaction at Hirotoland Branch Bogor and provides insights for management to develop more effective strategies to enhance customer satisfaction.
PENGARUH PERSEPSI KEMUDAHAN, SOCIAL INFLUENCE DAN PERSEPSI RESIKO TERHADAP MINAT MEMBELI KEMBALI KONSUMEN PADA PLATFORM SOCIAL COMMERCE TIKTOK YANG DIMEDIASI OLEH VARIABEL KEPERCAYAAN Depi Sri Handayani; Christina Ekawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of trust in mediating the influence of perceived ease of use, social influence, and perceived risk on repurchase intention on TikTok Shop, one of the fastest-growing social commerce platforms in Indonesia. The background of this research is the increasing intensity of consumer purchases through live shopping features and short videos, which requires a deeper understanding of the psychological factors influencing user loyalty. The study involved 100 active TikTok Shop users and was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that perceived ease of use and social influence do not significantly affect trust among TikTok Shop users. On the other hand, perceived risk has a negative and significant effect on trust. Furthermore, trust has a positive and significant impact on repurchase intention. Another notable finding is that trust does not mediate the relationship between perceived ease of use and social influence on repurchase intention, but plays a significant mediating role in the relationship between perceived risk and repurchase intention.The implications of these findings suggest that TikTok Shop and its sellers should focus more on managing and reducing consumers’ perceived risks, such as payment security, product authenticity, and seller transparency. Loyalty-building strategies should not only rely on platform usability or influencer promotions but must also emphasize efforts to build trust through consumer protection and secure, reliable transactions.
Co-Authors Adhita Yahya, Ifyar Camelia, Milly Dede Siti Syamsiah Depi Sri Handayani Evilina Sjaiful Hermawan Hermawan Marlia Rizky, Kiki Nida Rifnida Pandapotan, Bob Hot Tua R. Deni Fajar Fitriansyah Rahayu Rahayu Sari Sariatin Siti Suparyanti Yani Suryani