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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika Jurnal Ilmiah Edunomika (JIE) EkoBis: Jurnal Ekonomi & Bisnis Jurnal Pengabdian Dharma Wacana Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Proceeding of The International Conference on Economics and Business International Journal of Economics and Management Research
RM BRAMASTYO KUSUMO NEGORO
Bhayangkara University Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences

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Journal : Jurnal Ilmiah Edunomika (JIE)

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THE INFLUENCE OF BRANDS, PROMOTION AND ONLINE MARKETING ON THE LOYALTY OF AFIFATHIN GAMIS CONSUMERS IN SIDOARJO Enny Istanti; Bramastyo Kusumo Negoro
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2283

Abstract

The era of globalization of the business world in Indonesia is growing very rapidly, this is due to the existence of several economic policies that are being launched by the government in the form of deregulation and debureaucracy. Qualitative research methods using SPSS. The population used is 950 and samples taken are 90 respondents using the Slovin formula. The variables in this study consist of independent variables, namely brand, promotion and online marketing, while the dependent variable is consumer loyalty. To determine the effect simultaneously and partially, multiple linear regression analysis is used. The conclusion of this research is that there is a simultaneous and partial influence of brand, promotion and online marketing on consumer loyalty of gamis afifathin. The dominant variable affecting consumer loyalty is brand. Keywords: Brand, Promotion, Online Marketing and Consumer Loyalty.
THE INFLUENCE OF BRANDS, PROMOTION AND ONLINE MARKETING ON THE LOYALTY OF AFIFATHIN GAMIS CONSUMERS IN SIDOARJO Enny Istanti; Bramastyo Kusumo Negoro
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2283

Abstract

The era of globalization of the business world in Indonesia is growing very rapidly, this is due to the existence of several economic policies that are being launched by the government in the form of deregulation and debureaucracy. Qualitative research methods using SPSS. The population used is 950 and samples taken are 90 respondents using the Slovin formula. The variables in this study consist of independent variables, namely brand, promotion and online marketing, while the dependent variable is consumer loyalty. To determine the effect simultaneously and partially, multiple linear regression analysis is used. The conclusion of this research is that there is a simultaneous and partial influence of brand, promotion and online marketing on consumer loyalty of gamis afifathin. The dominant variable affecting consumer loyalty is brand. Keywords: Brand, Promotion, Online Marketing and Consumer Loyalty.
Co-Authors Achmad Daengs GS Achmad Daengs GS Akhmad Taqiyuddin Ali Muhdor Diana Zuhro Dwi Chandra Rizal A Enny Istanti Enny Istanti Enny Istanti Enny Istanti GS , Achmad Daengs Heru Totok Tri Wahono Imanuel Jerein da Costa Pribadiyono Pribadiyono Retno Susanti Robiatul Adawiyah Ruchan Sanusi Septian Ragil Anandita Sutini Sutini Sutopo Syafi'i Syafi'i Syafi’i