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All Journal International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM)
Andre Ludya Liap
Universitas Mercu Buana Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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SOCIAL INFLUENCE CAN INCREASE PRO-ENVIRONMENTAL BEHAVIOR IN ECOTOURISM ENVIRONMENT: LITERATURE REVIEW Andre Ludya Liap
International Humanities and Applied Science Journal Volume 5, Issue 3, 2022
Publisher : Universitas Mercu Buana

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Abstract - Social influences that can increase a person's behavior change in acting for sustainable marketing of a tourist place, especially ecotourism, mangrove forests. This study seeks to reveal that overall, comparative social feedback may have a careful measure. That social behavior or human social behavior is controlled by some unconscious motives. Data collection for journal materials is carried out by studying literature, and preferably related to social influences, especially in pro-environmental behavior for ecotourism visits. Many developing countries are committed to ecotourism to receive economic growth through the use of natural resources. Positive social influence on purchase intention and multiple social identities are needed to understand how identity can lead to pro-environmental behavior and consumer judgments with pro-environmental variables, particularly in ecotourism places, mangrove forests can be suggested to explore processes of social influence and preference formation. , can form a person who lives socially. Obtained a new conceptual framework based on social theory. In the future, more in-depth research can be carried out to obtain a quantitative analysis of the effect of pro-environmental behavior variables as intervening variables or mediator variables on social influences in ecotourism site visits.
Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka Andre Ludya Liap; Dudi Permana; Adi Nurmahdi; Mas Wahyu Wibowo; Ding Chong
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17472

Abstract

This study conducted a literature review of existing research in Indonesia on tourist visits to mangrove forests as eco-tourism. Based on the 20 (twenty) studies that the author has reviewed, there are 19 (nineteen) previous studies that have studied the supply side far more. The feasibility of developing mangrove eco-tourism based on the supply side, namely; tourist attraction objects, accessibility to objects, socio-economic conditions of the community, modes of transportation and accommodation, supervision management, supporting facilities and infrastructure, availability of clean water within the object area, relations between tourists and people around the area, value of carrying capacity, and security of the area . There is still a little research from the demand side that researchers do through the google scholar search system and sort from the top to the bottom of the 20 selected journals. Only one study uses the theoretical basis of Ajzen and Fishbein (1980) as a theoretical model of responsible environmental behavior or a model of their responsible environmental behavior based on the theory of planned behavior (TPB) (Ajzen, 2020). Researchers on the demand side or requests from visitors' desires are still lacking in research that should be encouraged to be able to increase self identity or social influence making environmental consciousness, pro-environmental behavior, and environmental belief a mediating or moderating variable so as to produce a significant or positive analysis on behavior for the decision to visit the mangrove forest eco-tourism is more sustainable.
Co-Authors Adi Nurmahdi Ding Chong Dudi Permana Mas Wahyu Wibowo