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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) International Journal of Social and Management Studies (IJOSMAS) Indonesian Journal of Business Analytics (IJBA) International Journal of Integrative Sciences Moneter : Jurnal Keuangan dan Perbankan International Journal of Asian Business and Management (IJABM) Enrichment: Journal of Multidisciplinary Research and Development Journal of Sustainable Economic and Business
Mas Wahyu Wibowo
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG GENERASI Z PADA DESTINASI WISATA HALAL PROVINSI JAWA BARAT Ali Hanafiah; Mas Wahyu Wibowo; Fitria Damayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i3.10095

Abstract

This study aims to examine the visiting intention of Generation Z to West Java as a halal tourism. West Java has the potential to become the leading halal tourism in Indonesia. West Java also has a crucial role in the development of the Sharia economy, considering that 46.5 million people in this country live in this area. This province also has a wealth of attractive artistic treats, a fairly thick culture, and the potential for natural resources (geographical factors) which are considered to be the selling point as a tourist destination. There are three variables that will be tested in this study to predict the visiting intention, namely Electronic Word of Mouth, Promotion and Service Quality. The questionnaire was distributed to 170 generation Z respondents and the data were processed using SmartPLS version 3.2.9. Electronic Word of Mouth, Promotion, and Service Quality have a positive and significant impact on generation Z's interest in visiting West Java as a halal tourist destination. West Java has a destination facility that offers open space, and facilitates generation Z to take selfies with a unique background. All these facilities are provided to accommodate the needs of Muslims to carry out their prayers.
Pengaruh Kompensasi, Disiplin Kerja, Dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan Pada Pos Kota Jakarta mas wahyu wibowo
Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 3 (2019): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v5i3.6994

Abstract

The purpose of this study is to analyze the influence of compensation, work discipline and physical work environment on employee performance in the Pos Kota Office Jakarta on 2017th. The result of the research by using primary data in the form of questionnaires to 102 employees in Pos Kota Office Jakarta with Probability Sampling (Simple Random Sampling) method. shows that the compensation, work discipline, and physical work environment showing a positive and significant impact on employee performance. There is a positive and significant influence between compensation, work discipline, and physical work environment seen from the analysis of comparative linear regression calculation has a regression coefficient of 0.273, the work discipline has a regression coefficient of 0.304 and the physical work environment has a regression coefficient of 0.403, it indicates that compensation , work discipline and a good physical work environment will improve the performance of  Pos Kota Employee. The results shows that the compensation, work discipline, and physical work environment that has been given by Pos Kota Office has done well in accordance with their respective objectives and can be responded well by the employee. High performance of Pos Kota employee indicates that Pos Kota Office is able to control the work performance of Pos Kota employee based on the benefits received so Pos Kota employee are able to do the job according to their respective responsibilities
Empirical Investigation Of Muslim Gen-Z On Revisit Intention Towards Halal Tourism Of Bandung City Ali Hanafiah; Gian Rafi Firjatullah; Mas Wahyu Wibowo; Indriyani Handyastuti
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.13620

Abstract

The city of Bandung is the capital of the province of West Java with the majority of the population being Muslim. Currently, Indonesian tourism has a new concept, namely halal tourism. The purpose of this study was to see and analyze the influence of Muslim-friendly amenities, selfie promotion, and service quality on the interest in returning Muslim Generation Z tourists to Halal tourism in Bandung. The object of this research was Generation Z with 147 respondents. The approach used in this study is the Co-variance based Structural Equation Modeling with the Smart-PLS 3.2.8 analysis tool. The results showed that Muslim-friendly communities had a positive and significant influence on the interest in visiting Generation Z Muslims. The results showed that promotional selfies had a positive and significant influence on the interest of Generation Z Muslim visits and service quality had a positive and significant influence on the interest in the return visits of Generation Z Muslims.
WILL DOMESTIC TOURISTS ADHERE TO HEALTH AND SAFETY PROTOCOL DURING POST COVID 19 PANDEMICS? EVIDENCE FROM INDONESIA. Paromauli Manurung; Mas Wahyu Wibowo
International Humanities and Applied Science Journal Volume 5, Issue 3, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this paper is to investigate the Indonesian domestic tourists’ protection behavior intention when travelling during the post-pandemic phase. This study employs the protective motivation theory (PMT) that involves the variables of perceived severity, perceived vulnerability, response efficacy, and self-efficacy to predict the protective behavior intention. Data were collected through 210 distributed questionnaires toward Indonesian domestic travelers. The collected data was analyzed by using SmartPLS. The Indonesian domestic travelers are mostly willing to comply with the health and safety procedure as imposed by the government when travelling during the post-pandemic phase. However, the respondents do not perceive themselves as vulnerable to the spread of covid 19 virus during traveling. The compliance toward the implementation of health and safety protocols and self confidence among Indonesian domestic tourists are high during traveling. Nevertheless, they do not consider themselves to be vulnerable with the covid 19. The results revealed that people are well-accustomed with the new normal to protect themselves from the exposure of covid 19 during traveling. The value of this study is the finding that the majority of Indonesian domestic tourists have adopted the safety and health protocol which increase their coping strategy in dealing with covid 19 as a threat during traveling.   
THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL KNOWLEDGE ON ATTITUDES AND THEIR IMPLICATIONS ON GREEN PURCHASE INTENTION OF ECO-FRIENDLY HOMES Inneke Anggraini; Erna Sofriana Imaningsih; Mas Wahyu Wibowo
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.276

Abstract

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products.
Hierarchical Concept to Build Value Co-Creation Gibson Guitar Community in Indonesia Mario Saskara Pasamalangi; Mas Wahyu Wibowo
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5572

Abstract

This research connects the Consumer Culture Theory (CCT) perspective with the Service-Dominant Logic (S-D Logic) theory to show how to deeply understand brands through the eyes of consumers and the co-creation of brand culture to create value. The research method used is qualitative with ethnographic research design and in-depth interviews with key informants and the data analysis process using NVIVO 12 Plus to get comprehensive results. The final result of this study found the right model concept in implementing value co-creation hierarchically to support the sustainable growth of the Gibson Guitar brand.
Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka Andre Ludya Liap; Dudi Permana; Adi Nurmahdi; Mas Wahyu Wibowo; Ding Chong
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17472

Abstract

This study conducted a literature review of existing research in Indonesia on tourist visits to mangrove forests as eco-tourism. Based on the 20 (twenty) studies that the author has reviewed, there are 19 (nineteen) previous studies that have studied the supply side far more. The feasibility of developing mangrove eco-tourism based on the supply side, namely; tourist attraction objects, accessibility to objects, socio-economic conditions of the community, modes of transportation and accommodation, supervision management, supporting facilities and infrastructure, availability of clean water within the object area, relations between tourists and people around the area, value of carrying capacity, and security of the area . There is still a little research from the demand side that researchers do through the google scholar search system and sort from the top to the bottom of the 20 selected journals. Only one study uses the theoretical basis of Ajzen and Fishbein (1980) as a theoretical model of responsible environmental behavior or a model of their responsible environmental behavior based on the theory of planned behavior (TPB) (Ajzen, 2020). Researchers on the demand side or requests from visitors' desires are still lacking in research that should be encouraged to be able to increase self identity or social influence making environmental consciousness, pro-environmental behavior, and environmental belief a mediating or moderating variable so as to produce a significant or positive analysis on behavior for the decision to visit the mangrove forest eco-tourism is more sustainable.
Purchase Intention of Halal Lip Cosmetics on Shopee among Youth Generation: An Investigation using Theory of Planned Behavior Hanafiah, Ali; Laylatushufa, Nazilah; Ahmad, Fauziah Sh; Wibowo, Mas Wahyu; Nusraningrum, Dewi
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.5

Abstract

Abstract. As the world's largest Muslim-majority country, Indonesia presents its Islamic Economic Landscape in the 2019-2024 Sharia Economic Masterplan, which features halal cosmetics as one of the six highlighted clusters. The leading research shows that Muslim women have expressed concerns regarding cosmetic product compliance with halal standards. This study aims to explore the specific purchase intentions of Indonesian Muslim young women regarding halal lip cosmetics, focusing on their preferences and behavioral intentions on a popular e-commerce platform (Shopee). This research object is Generation Z and Y Muslim women in Indonesia, totaling 210 respondents. This research employs a quantitative data analysis approach using the Smart-PLS 3.2.9 Variance-Based Structural Equation Model. All hypotheses significantly and positively affect the purchase intention of halal lip cosmetics on shopee. The findings indicate that the Theory of Planned Behavior (TPB) variables (Attitude- SubjectiveNorm- Perceived Behavioral Control) can still be applied to examine the behavioral intentions of young Indonesian Muslim women regarding the purchase of halal lip cosmetics. In addition, the extended variables of TPB (E-WOM and Brand Image) emerged as positive predictors of behavioral intention, indicating that further investigation of other variables as potential extensions of TPB is needed. Keywords: E-WOM, brand image, theory of planned behavior, purchase intention, shopee, halal lip cosmetics. Abstrak. Sebagai negara berpenduduk mayoritas Muslim terbesar di dunia, Indonesia menampilkan Lanskap Ekonomi Islam dalam Masterplan Ekonomi Syariah 2019–2024, yang menampilkan kosmetik halal sebagai salah satu dari enam klaster yang disorot. Penelitian terkemuka menunjukkan bahwa wanita Muslim telah menyatakan keprihatinannya mengenai kepatuhan produk kosmetik terhadap standar halal. Penelitian ini bertujuan untuk mengeksplorasi niat pembelian dari Muslimah muda Indonesia terkait kosmetik bibir halal, dengan fokus pada preferensi dan niat perilaku mereka pada platform e-commerce populer (Shopee). Objek penelitian ini adalah generasi Z dan Y Muslimah di Indonesia sebanyak 210 responden. Penelitian ini menggunakan metode kuantitatif dengan menggunakan pendekatan analisis data menggunakan Smart-PLS 3.2.9 Variance Based Structural Equation Model. Seluruh hipotesis berpengaruh terhadap niat pembelian kosmetik bibir halal di Shopee secara signifikan dan positif. Temuan menunjukkan bahwa variabel Theory of Planned Behavior (TPB) (Attitude- SubjectiveNorm- Perceived Behavioral Control) tetap dapat diterapkan untuk menguji niat Muslimah muda Indonesia mengenai pembelian kosmetik bibir halal. Selain itu, variabel yang diperluas dari TPB (E-WOM dan Citra Merek) muncul sebagai prediktor positif terhadap niat berperilaku, yang menunjukkan bahwa diperlukan penyelidikan lebih lanjut terhadap variabel lain sebagai potensi perluasan TPB. Kata kunci: E-WOM, citra merek, theory of planned behavior, niat beli, shopee, kosmetik bibir halal
The Effect of Woman Leadership in Improving Academic Performance: Implications of Quality Assurance and Green Human Resource Management in Private Universities Wahyuni, Sri; Zainal, Veithzal Rivai; Herminingsih, Anik; Wibowo, Mas Wahyu
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 2 (2024): JULI
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i2.879

Abstract

Women's leadership in private universities has great potential in improving academic performance through quality assurance and environmentally friendly human resource management (GHRM). However, how women's policies influence the implementation of these two strategies is still not fully understood. This research aims to explore the role of women's leadership in improving academic performance through quality assurance and GHRM at private universities. The method used is a qualitative literature study with content analysis from various academic sources. The research results show that women's leadership significantly contributes to the effectiveness of quality assurance and GHRM implementation, which in turn improves academic performance. In conclusion, strengthening women's leadership roles and integrating mutual assurance and GHRM are important strategies for private universities to improve academic performance. The practical implications of this research include recommendations for private universities to strengthen the leadership role of women and adopt quality assurance and GHRM strategies to achieve better academic performance.
Customer Loyalty Dynamics: The Influence of Halal Certification, Trust, and Brand Preference in the Indonesian Fast Food Industry Ali; Riko Reinarto; Mas Wahyu Wibowo; Dudi Permana
International Journal of Integrative Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i11.12624

Abstract

The COVID-19 pandemic has significantly altered consumer behavior in Indonesia, with a stronger focus on essential needs such as food and beverages. This shift in priorities has been met with a positive response from businesses in the fast-food industry. KFC, one of the most prominent fast-food chains in Indonesia, serves as the context for this study. The research focuses on Indonesian Gen Z consumers who have previously purchased from KFC, with a sample of 180 respondents selected through purposive sampling. The study uses SEM-PLS analysis with Smart-PLS 4.0 software, revealing that Halal Certification, Brand Preference, and Trust have a positive and significant impact on Customer Loyalty. Additionally, Trust and Brand Preference act as mediators in the relationship between Halal Certification and Customer Loyalty, highlighting the importance of these factors in shaping consumer behavior. The findings suggest that halal certification not only influences customer loyalty directly but also strengthens brand preference and trust, which are crucial in fostering long-term loyalty. This is particularly important in the Indonesian market, where ethical and religious considerations are key drivers in consumer decision-making, especially among the younger generation
Co-Authors Adi Nurmahdi Ahmad, Fauziah Sh Ali Ali Hanafiah Andre Ludya Liap Anik Herminingsih Dewi Nusraningrum, Dewi Ding Chong Dudi Permana Dudi Permana Dudi Permana Dwyliego septo wicaksono Erna Sofriana Imaningsih Fauziah Sh. Ahmad Fitria Damayanti Gian Rafi Firjatullah Hamsah, Dian Indriyani Handyastuti Inneke Anggraini Khalifa, Sri Aulia Laylatushufa, Nazilah Mario Saskara Pasamalangi Pangihutan, Windrapraja Paromauli Manurung Rahayu, Aditya Fajar Riko Reinarto Sri Wahyuni Veithzal Rivai Zainal