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All Journal Jurnal Bisnis dan Manajemen JBT (JURNAL BISNIS dan TEKNOLOGI)
Dyah Widowati
UPN “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mechanical Engineering Social Sciences

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Tourist Loyalty Based on Destination Image, Tourist Motivation and Tourist Satisfaction Eny Endah Pujiastuti; Hastho Joko Nur Utomo; Lintang Laily Nurharumi; Dyah Widowati
Jurnal Bisnis dan Manajemen Vol 10, No 1 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i1.8580

Abstract

This study aims to analyze the relationship between destination image, motivation, tourist satisfaction, and tourist loyalty. Data was collected by questionnaire with a sample of 118 tourists who had visited Seribu Batu Songgo Langit tourist destination at least twice with the age of 15-39 years old. SEM analysis is used to test the hypotheses in the proposed conceptual model. Destination Image has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Motivation has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Satisfaction has a significant influence on Tourist Loyalty; Destination Image influence Tourist Loyalty through Tourist Satisfaction; Tourist Motivation influence Tourist Loyalty through Tourist Satisfaction. This study can be useful in the field of tourism/in the area of tourism, both natural and artificial tourism. Novelty/Originality of this study: The results of this study were explored using brand equity theory
pengaruh variasi produk, harga, dan lokasi terhadap kepuasan pelanggan Dyah Widowati, Wiwin Wachidyah
JBT (JURNAL BISNIS dan TEKNOLOGI) Vol. 10 No. 2 (2023): JBT (JURNAL BISNIS dan Teknologi)
Publisher : Nsc Press

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Abstract

Pesatnya perkembangan bisnis cafe di Surabaya menjadi peluang sekaligus tantangan yang harus dihadapi oleh New Born Coffee and Friend Surabaya. Sebagai perusahaan yang bergerak dibidang jasa, kepuasan konsumen menjadi kunci sukses dalam persaingan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengaruh variasi produk, harga, dan lokasi terhadap kepuasan konsumen pada New Born Coffee and Friend Surabaya Metode pengumpulan data yaitu dengan menggunakan metode angket dan observasi, sampel penelitian sebanyak 32 orang dengan menggunakan aksidental sampling. Data diuji dengan uji validitas dan reliabilitas serta diolah dengan SPSS dan metode analisis data yang digunakan yaitu metode uji regresi linier berganda. Hasil penelitian menunjukkan bahwa variasi produk tidak berpengaruh signifikan terhadap kepuasan konsumen, harga tidak berpengaruh signifikan terhadap kepuasan konsumen, dan lokasi tidak berpengaruh signifikan terhadap kepuasan pelangan. Kata Kunci: variasi produk, harga, lokasi, kepuasan pelanggan.
The Influence of Destination Attribute on Behavior Intention through Memorable Tourist Experience and Tourist Satisfaction as Intervening Variables eny endah pujiastuti; Hastho Joko Nur Utomo; Laila Mawadatul Imtikhanah; Dyah Widowati; Muhammad Rizki Firdaus
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11778

Abstract

The current shift in tourist travel trends is witnessing a transition from mass tourism to alternative tourism, emphasizing natural and cultural experiences aimed at enhancing insight, adventure, and learning. This shift encompasses activities such as adventure tourism, mountain climbing, trekking, and village tourism, offering direct experiences to tourists (Coordinating Ministry for Maritime Affairs and Investment, 2021). The Jenissari tourist village distinguishes itself by offering life packages as its primary attraction. The research aims to investigate the impact of destination attributes on various aspects of tourist experiences and behaviors. Specifically, it explores the influence of destination attributes on memorable tourist experiences, tourist satisfaction, and behavioral intentions. The study was conducted in the tourist village of Jenissari, Sleman, DIY, with a sample comprising tourists who have visited and availed the life package. Data was collected using Google Forms, resulting in 128 effective questionnaires, which were then analyzed using Structural Equation Modeling (SEM) through the AMOS application. The findings indicate that destination attributes significantly affect memorable tourist experiences, tourist satisfaction, and behavioral intentions. Additionally, the study reveals the mediating role of memorable tourist experiences and tourist satisfaction in the relationship between destination attributes and tourist behaviors.
Co-Authors Eny Endah Pujiastuti Hastho Joko Nur Utomo Laila Mawadatul Imtikhanah Lintang Laily Nurharumi Muhammad Rizki Firdaus