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All Journal Jurnal Bisnis dan Manajemen JBT (JURNAL BISNIS dan TEKNOLOGI) Jurnal Investasi Islam IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Indovisi
Dyah Widowati
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mechanical Engineering Social Sciences

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Tourist Loyalty Based on Destination Image, Tourist Motivation and Tourist Satisfaction Eny Endah Pujiastuti; Hastho Joko Nur Utomo; Lintang Laily Nurharumi; Dyah Widowati
Jurnal Bisnis dan Manajemen Vol 10, No 1 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i1.8580

Abstract

This study aims to analyze the relationship between destination image, motivation, tourist satisfaction, and tourist loyalty. Data was collected by questionnaire with a sample of 118 tourists who had visited Seribu Batu Songgo Langit tourist destination at least twice with the age of 15-39 years old. SEM analysis is used to test the hypotheses in the proposed conceptual model. Destination Image has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Motivation has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Satisfaction has a significant influence on Tourist Loyalty; Destination Image influence Tourist Loyalty through Tourist Satisfaction; Tourist Motivation influence Tourist Loyalty through Tourist Satisfaction. This study can be useful in the field of tourism/in the area of tourism, both natural and artificial tourism. Novelty/Originality of this study: The results of this study were explored using brand equity theory
pengaruh variasi produk, harga, dan lokasi terhadap kepuasan pelanggan Dyah Widowati, Wiwin Wachidyah
JBT (JURNAL BISNIS dan TEKNOLOGI) Vol. 10 No. 2 (2023): JBT (JURNAL BISNIS dan Teknologi)
Publisher : Nsc Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya perkembangan bisnis cafe di Surabaya menjadi peluang sekaligus tantangan yang harus dihadapi oleh New Born Coffee and Friend Surabaya. Sebagai perusahaan yang bergerak dibidang jasa, kepuasan konsumen menjadi kunci sukses dalam persaingan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengaruh variasi produk, harga, dan lokasi terhadap kepuasan konsumen pada New Born Coffee and Friend Surabaya Metode pengumpulan data yaitu dengan menggunakan metode angket dan observasi, sampel penelitian sebanyak 32 orang dengan menggunakan aksidental sampling. Data diuji dengan uji validitas dan reliabilitas serta diolah dengan SPSS dan metode analisis data yang digunakan yaitu metode uji regresi linier berganda. Hasil penelitian menunjukkan bahwa variasi produk tidak berpengaruh signifikan terhadap kepuasan konsumen, harga tidak berpengaruh signifikan terhadap kepuasan konsumen, dan lokasi tidak berpengaruh signifikan terhadap kepuasan pelangan. Kata Kunci: variasi produk, harga, lokasi, kepuasan pelanggan.
The Influence of Destination Attribute on Behavior Intention through Memorable Tourist Experience and Tourist Satisfaction as Intervening Variables eny endah pujiastuti; Hastho Joko Nur Utomo; Laila Mawadatul Imtikhanah; Dyah Widowati; Muhammad Rizki Firdaus
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11778

Abstract

The current shift in tourist travel trends is witnessing a transition from mass tourism to alternative tourism, emphasizing natural and cultural experiences aimed at enhancing insight, adventure, and learning. This shift encompasses activities such as adventure tourism, mountain climbing, trekking, and village tourism, offering direct experiences to tourists (Coordinating Ministry for Maritime Affairs and Investment, 2021). The Jenissari tourist village distinguishes itself by offering life packages as its primary attraction. The research aims to investigate the impact of destination attributes on various aspects of tourist experiences and behaviors. Specifically, it explores the influence of destination attributes on memorable tourist experiences, tourist satisfaction, and behavioral intentions. The study was conducted in the tourist village of Jenissari, Sleman, DIY, with a sample comprising tourists who have visited and availed the life package. Data was collected using Google Forms, resulting in 128 effective questionnaires, which were then analyzed using Structural Equation Modeling (SEM) through the AMOS application. The findings indicate that destination attributes significantly affect memorable tourist experiences, tourist satisfaction, and behavioral intentions. Additionally, the study reveals the mediating role of memorable tourist experiences and tourist satisfaction in the relationship between destination attributes and tourist behaviors.
Analysis of Digital Potential Development Factors for Enterpreneurs in the Z Generation Nurul Azizah; Siti Ning Farida; Dyah Widowati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6141

Abstract

Measurement of achievement in three main areas conducted by PISA (Program for Entrepreneurship Level in Indonesia is still relatively low compared to other countries. The role of entrepreneurs is very important for strengthening a country's economy. The potential of the dominant generation Z in the next few years must be prepared as early as possible to be ready to become entrepreneurs. However, not many young people or students have a strong desire to become entrepreneurs. Especially among students. Students are a potential age group and have great potential in starting or developing an entrepreneurial spirit. So, it is necessary to understand how to see the entrepreneurial potential of students. Entrepreneurial potential will be greatly influenced by a person's motivation. A person's motivation is greatly influenced by internal and external factors. Internal motivation is everything related to the individual, including: feeling the need for personal challenges, self-esteem, and the desire to lead. External motivation is everything that grows from factors outside the individual, such as the school environment, education, and family environment. External motivation in this study consists of entrepreneurship education, basic knowledge of entrepreneurship, and perceptions of social support. The sample in this study was taken from Generation Z from various regions who were pursuing higher education in Surabaya, to support the strengthening of the Indonesian economy in the future. The method used in this study is a quantitative approach. The research instrument used was a questionnaire, which would then be tested descriptively and inferentially using SmartPLS software. The results of the data test showed that external motivation, which in this study included entrepreneurship education, basic knowledge of entrepreneurship, and perception of social support, influenced digital entrepreneurship interest. Then on internal motivation, which includes personal challenges, self-esteem, and the desire to lead, influences digital entrepreneurship interest in Generation Z.
Determinan Impulsive Buying Pada Platform Shopee: Analisis Pengaruh Fomo, Flash Sale, Dan E-Wom Pada Konsumen Barenbliss Fitria Rahmadani; Dyah Widowati
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.233

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya fenomena impulsive buying pada platform e-commerce, khususnya Shopee, yang dipengaruhi oleh faktor psikologis dan strategi pemasaran digital seperti Fear of Missing Out (FOMO), flash sale, dan electronic word of mouth (e-WOM). Tingginya intensitas promosi dan interaksi digital mendorong konsumen, termasuk pengguna produk kosmetik Barenbliss, untuk melakukan pembelian tanpa perencanaan. Penelitian ini bertujuan untuk menganalisis pengaruh FOMO, flash sale, dan e-WOM terhadap perilaku impulsive buying pada konsumen Barenbliss di Shopee. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner kepada responden yang pernah membeli produk Barenbliss di Shopee. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa FOMO, flash sale, dan e-WOM secara parsial maupun simultan berpengaruh positif dan signifikan terhadap impulsive buying, dengan flash sale sebagai variabel yang memiliki pengaruh paling dominan. Temuan ini mengindikasikan bahwa strategi pemasaran berbasis urgensi waktu dan pengaruh sosial digital efektif dalam mendorong keputusan pembelian spontan. Kesimpulannya, pelaku bisnis e-commerce perlu mengoptimalkan integrasi strategi promosi dan komunikasi digital untuk meningkatkan penjualan, namun tetap memperhatikan aspek etika konsumsi.
A conceptual study of digital transformation, human resource competence, and adaptive leadership on Employee performance in public sector organizations Ferdinandus Christian; Asadur Rahman Muhammad; Dyah Widowati; Siti Mahmudah; Moch Aminudin Hadi
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19074608

Abstract

This conceptual study addresses the persistent gap between digital transformation initiatives and employee performance improvement in public sector organizations. It aims to develop an integrated explanatory understanding of how digital transformation shapes employee performance through human resource competence and adaptive leadership. The study uses a literature-based methodology, relying on written scholarly sources (books, journal articles, prior research, and academic reports) as the primary and secondary data base. The analysis employs content analysis to identify conceptual patterns and relationships among the three constructs and their connection to employee performance mechanisms. The findings indicate that digital transformation becomes performance-effective when employees possess the relevant human resource competence to operate within redesigned workflows and when adaptive leadership organizes learning, clarifies priorities, and coordinates implementation under uncertainty. The study concludes that performance outcomes are best explained through a mechanism-based linkage rather than a technology-only perspective in public sector contexts. 
Integration of strategic HRM policies in organizational decision-making to enhance performance and long-term sustainability Dyah Widowati; Abd. Wahab; Syech Idrus; Abdurrahman Sadikin; Moch Aminudin Hadi
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19074208

Abstract

This study examines the integration of Strategic HRM policies in organizational decision-making to enhance performance and ensure long-term sustainability. The research addresses the challenge organizations face in aligning HRM practices with strategic goals, which often leads to operational inefficiencies and missed opportunities. The objective is to explore how effective HRM integration influences decision-making processes and contributes to improved organizational outcomes. Using a library research methodology, data was gathered from relevant literature, including academic books, journals, and research reports. The findings reveal that organizations that integrate HRM into decision-making processes tend to achieve better performance, higher employee engagement, and greater sustainability. However, barriers such as resistance to change, lack of leadership support, and structural issues need to be overcome. The study concludes that HRM integration plays a vital role in organizational success, with the potential to drive long-term competitiveness and resilience.
Analyzing BCA Mobile Adoption: The Influence of Perceived Ease of Use, Perceived Usefulness, and Perceived Security on Decision to Use Rizky Tri Syah Putra; Dyah Widowati
Jurnal Investasi Islam Vol. 11 No. 2 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i2.16171

Abstract

This study examines the associations between Perceived Ease of Use, Perceived Usefulness, Perceived Security, and Decision to Use BCA Mobile among students of UPN “Veteran” Jawa Timur from the 2022 Cohort. The study employed a quantitative approach using a survey questionnaire distributed to 152 respondents selected through non-probability purposive sampling. Data were analyzed using multiple linear regression after conducting validity, reliability, and classical assumption tests. The results indicate that Perceived Ease of Use, Perceived Usefulness, and Perceived Security are each positively and significantly associated with Decision to Use. Perceived Ease of Use has the largest standardized coefficient (β = 0.446), followed by Perceived Usefulness (β = 0.392) and Perceived Security (β = 0.324). The simultaneous test also indicates that the three predictors are jointly significantly associated with Decision to Use (F = 74.534, p < 0.001). The coefficient of determination (R²) is 0.602, indicating that the three predictors collectively account for 60.2% of the variance in Decision to Use. These results are consistent with the Technology Acceptance Model and indicate that usability, functional benefits, and perceived security are relevant considerations in users’ decisions to use mobile banking.
Co-Authors Abd. Wahab Abdurrahman Sadikin Asadur Rahman Muhammad Eny Endah Pujiastuti Ferdinandus Christian Fitria Rahmadani Hastho Joko Nur Utomo Laila Mawadatul Imtikhanah Lintang Laily Nurharumi Moch Aminudin Hadi Muhammad Rizki Firdaus Nurul Azizah Rizky Tri Syah Putra Siti Mahmudah Siti Ning Farida Syech Idrus