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All Journal Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan at-tamkin: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business Research Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa
Hastho Joko Nur Utomo
Ilmu Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH BRAND EXPERIENCE DAN BRAND TRUST TERHADAP BRAND ATTACHMENT SERTA BRAND LOYALTY Zulfiana Khatimah Ramadhani; Eny Endah Pujiastuti; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 1 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i1.3462

Abstract

      The purpose of this study was to examine the effect of brand experiences on brand attachment, brand trust on brand attachment, brand experiences on brand loyalty, brand trust on brand loyalty, and brand attachment on brand loyalty. The population in this study are customers of Nature Republic skin care products who have made purchases at least 2 times. Population size is infinite. The sample is 118 people aged Nature Republic skin care products, as many as 118 people. Research instrument with a questionnaire. The sampling technique was using systematic random sampling. Data analysis with SEM which is operated with the AMOS application. The results of the study explained that there was a significant influence of brand experiences on brand attachment, brand trust on brand attachment, brand experiences on brand loyalty, brand trust on brand loyalty, and brand attachment on brand loyalty. Keywords: brand experiences, brand attachment, brand trust , brand loyalty, 
PENGARUH REWARD, PUNISHMENT, STRES KERJA, DAN KEMAMPUAN KERJA TERHADAP KINERJA KARYAWAN (Studi PT. Kereta Api Indonesia (Persero) Daop 6 Yogyakarta) Windy Wahyuningtyas; Hastho Joko Nur Utomo; Adi Soeprapto
Jurnal Ilmu Administrasi dan Bisnis Vol 16, No 2 (2018)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v16i2.3454

Abstract

      This research formulation of the problem is the effect of reward, punishment, work stress and work ability partially and simultaneously on the performance of employees at PT. Kereta Api Indonesia (Persero) Daop 6 Yogyakarta. Descriptive research type with questionnaire as data source. As for the population in this study were all employees of PT.Kereta Api Indonesia (Persero) Daop 6 Yogyakarta totaling 100 employees. The sample in this study were 50 employees, using the Slovin formula with a sampling technique used Probability Sampling, which is a sampling technique that provides equal opportunities for each population to be chosen as a member of the sample and the method used is proportional unstratified random sampling. multiple linear regression. In connection with the results of testing hypotheses, the results of this study indicate the influence of reward, punishment, work stress and work ability both partially and simultaneously. The effect of research results shows a positive direction, which means that a better reward, good punishment, good work stress and good work ability will improve employee performance. Keywords : Reward, Punishment, Job Stress, Work Ability and Employee Performance.
Pengaruh Struktur Modal Terhadap Profitabilitas Serta Dampaknya Pada Nilai Perusahaan Laura Victoria; Indro Herry Mulyanto; Hastho Joko Nur Utomo
Jurnal Paradigma Vol 23, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i1.4904

Abstract

This research is to know the influence of the capital structure
PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI START UP BISNIS KULINER DI DESA SRIMARTANI, PIYUNGAN, BANTUL, DIY Hastho Joko Nur Utomo; Eny Endah Pujiastuti; Heru C. Rustamaji
at-tamkin: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2019): At-Tamkin - Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/attamkin.v2i2.517

Abstract

Desa Srimartani termasuk dalam kategori desa miskin di Kecamatan Piyungan, Kabupaten Bantul, DIY. Problem kemiskinan di desa ini dapat diatasi dengan program pemberdayaan ekonomi secara terintegrasi dan berkesinambungan. Tujuan yang ingin dicapai dalam kegiatan pengabdian ini adalah membuka lapangan kerja dan meningkatkan partisipasi warga dalam pembangunan. Tujuan khusus yang ingin dicapai adalah perintisan atau start up bisnis kuliner di Desa Srimartani. Pendekatan yang diterapkan di lapangan berupa inkubator bisnis melalui berbagai pelatihandan kegiatan terkait, yaitu: penyusunan struktur organisasi, penyusunan personil pengelola unit usaha, pelatihan motivasi wirausaha, dan penyiapan promosi usaha berbasis website. Hasil yang sudah ada berupa berdirinya Resto Kaliniti yang promosinya dilakukan melalui website dan media social.
OPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY Hastho Joko Nur Utomo; Eny Endah Pujiastuti; Rifki Indra Perwira; Heru C. Rustamadji
Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2021): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.054 KB) | DOI: 10.31315/dlppm.v2i1.4770

Abstract

Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.
Tourist Loyalty Based on Destination Image, Tourist Motivation and Tourist Satisfaction Eny Endah Pujiastuti; Hastho Joko Nur Utomo; Lintang Laily Nurharumi; Dyah Widowati
Jurnal Bisnis dan Manajemen Vol 10, No 1 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i1.8580

Abstract

This study aims to analyze the relationship between destination image, motivation, tourist satisfaction, and tourist loyalty. Data was collected by questionnaire with a sample of 118 tourists who had visited Seribu Batu Songgo Langit tourist destination at least twice with the age of 15-39 years old. SEM analysis is used to test the hypotheses in the proposed conceptual model. Destination Image has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Motivation has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Satisfaction has a significant influence on Tourist Loyalty; Destination Image influence Tourist Loyalty through Tourist Satisfaction; Tourist Motivation influence Tourist Loyalty through Tourist Satisfaction. This study can be useful in the field of tourism/in the area of tourism, both natural and artificial tourism. Novelty/Originality of this study: The results of this study were explored using brand equity theory
Analisis Efek Work From Home Dan Beban Kerja Terhadap Stres Kerja Serta Dampaknya Pada Kepuasan Kerja Fatika K.M.; Hastho Joko N.U.*; Suratna Suratna
Jurnal Ilmu Administrasi dan Bisnis Vol 20, No 1 (2022): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v20i1.10582

Abstract

PENGARUH ELECTRONIC WORD OF MOUTH DAN TOURIST MOTIVATION TERHADAP SATISFACTION SERTA REVISIT INTENTION Galang Aitarra; Eny Endah Pujiastuti; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 18, No 1 (2020): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i1.10452

Abstract

The Influence of Destination Attribute on Behavior Intention through Memorable Tourist Experience and Tourist Satisfaction as Intervening Variables eny endah pujiastuti; Hastho Joko Nur Utomo; Laila Mawadatul Imtikhanah; Dyah Widowati; Muhammad Rizki Firdaus
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11778

Abstract

The current shift in tourist travel trends is witnessing a transition from mass tourism to alternative tourism, emphasizing natural and cultural experiences aimed at enhancing insight, adventure, and learning. This shift encompasses activities such as adventure tourism, mountain climbing, trekking, and village tourism, offering direct experiences to tourists (Coordinating Ministry for Maritime Affairs and Investment, 2021). The Jenissari tourist village distinguishes itself by offering life packages as its primary attraction. The research aims to investigate the impact of destination attributes on various aspects of tourist experiences and behaviors. Specifically, it explores the influence of destination attributes on memorable tourist experiences, tourist satisfaction, and behavioral intentions. The study was conducted in the tourist village of Jenissari, Sleman, DIY, with a sample comprising tourists who have visited and availed the life package. Data was collected using Google Forms, resulting in 128 effective questionnaires, which were then analyzed using Structural Equation Modeling (SEM) through the AMOS application. The findings indicate that destination attributes significantly affect memorable tourist experiences, tourist satisfaction, and behavioral intentions. Additionally, the study reveals the mediating role of memorable tourist experiences and tourist satisfaction in the relationship between destination attributes and tourist behaviors.
Pengaruh Environmental, Social, and Governance (ESG) Disclosure Dan Intellectual Capital Terhadap Firm Value Dengan Firm Size Sebagai Variabel Moderasi (Studi Pada Perusahaan Indeks LQ45 Tahun 2018-2022) Tata Ariasinta; Didik Indarwanta; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 22, No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12832

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ESG disclosure dan intellectual capital terhadap firm value dengan firm fize sebagai variabel moderasi. Objek pada penelitian ini yaitu perusahaan yang tergabung dalam Indeks LQ45 pada tahun 2018 hingga tahun 2022. Tipe penelitian ini yaitu asosiatif kausalitas dengan pendekatan kuantitatif menggunakan data sekunder. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 14 perusahaan dan 70 data observasi dalam waktu periode 5 tahun. Teknik analisis data yang digunakan yaitu analisis statistik deskriptif dan analisis inferensial dengan SEM-PLS menggunakan software WarpPLS 7.0. Lebih lanjut, penelitian ini menggunakan Standar GRI sebagai dasar pengukuran pengungkapan ESG. Hasil pada penelitian ini menunjukkan bahwa ESG disclosure yang diproksikan ESG score berpengaruh negatif signifikan terhadap firm value. Intellectual capital yang diproksikan VAICTM berpengaruh positif signifikan terhadap firm value. Firm size sebagai variabel moderasi secara signifikan memperkuat pengaruh ESG disclosure terhadap firm value. Firm size sebagai variabel moderasi secara signifikan juga memperkuat pengaruh intellectual capital terhadap firm value.Kata kunci: ESG Disclosure, Intellectual Capital, Firm Value, Firm Size.
Co-Authors Adi Soeprapto Akbar, Hikmatul Ariasinta, Tata Asep Saepudin, S.IP, M.Si
 Didik Indarwanta Dyah Widowati Eny Endah Pujiastuti Fajritami, Khayrina Nurul Fatika K.M. Galang Aitarra Hermawanto, Ariesani Heru C. Rustamadji Heru C. Rustamaji Indro Herry Mulyanto Koraag, Satrio Tegar Gunung Kurnia Arofah Kurnia Arofah Kurniawati, Erna Laila Mawadatul Imtikhanah Laura Victoria Lintang Laily Nurharumi Meilan Sugiarto Muhammad Rizki Firdaus Nurul Retno Hapsari Ramadani, Noven Ratnawati Ratnawati Rifki Indra Perwira Saepudin, Asep Suratna . Tata Ariasinta Wahyuningtyas, Windy Windy Wahyuningtyas Zulfiana Khatimah Ramadhani