Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Cross-border
Iwan Kusnadi
Institut Agama Islam Sultan Muhammad Syafiuddin Sambas, Indonesia
Religion Humanities Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS MINAT MENABUNG NASABAH PADA MASA PANDEMI COVID 19 DI BANK KALBAR SYARIAH CABANG SINGKAWANG Elsa Nathasa; Iwan Kusnadi
Cross-border Vol. 4 No. 2 (2021): Cross-border
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results of this study indicate that; First, the interest in Saving Customers During the Covid 19 Pandemic is Interested, where the number of customers has increased from the previous year. The 5 components that influence customer interest in saving during the COVID-19 pandemic are: Attention, Interest, Disregard, Confidence, Feelings of Happiness. A number of customers have barriers to saving because the income they get is only enough for their daily needs and cannot be set aside for savings. Second, the efforts made by the Bank to Increase Customer Interest During the Covid 19 Pandemic is the 4P Marketing Mix, namely Product, Price, Place, Promotion, but socialization in schools cannot be carried out because schools are conducted online not face-to-face as usual so that hard to socialize. Facing these problems, the Bank goes directly to the community to carry out promotions while still complying with health protocols and promoting through the internet site.
Co-Authors Elsa Nathasa