Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Innovative and Creativity Scripta Economica: Journal of Economics, Management, and Accounting Technema: Journal of Intelligent Engineering and Computing
Anur Rahmah Tiawulandari
Universitas Raharja
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Dampak Citra Merek sebagai Determinan Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Menggunakan Jasa PT. BFI Finance Indonesia Tbk BSD Tangerang Anur Rahmah Tiawulandari; Andri Cahyo Purnomo; Masaniat Ndruru
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2739

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kepercayaan konsumen, dan citra merek terhadap keputusan pembelian ulang jasa pembiayaan di PT. BFI Finance Indonesia Tbk BSD Tangerang. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 83 responden yang merupakan konsumen PT. BFI Finance. Hasil pengujian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif terhadap kepercayaan konsumen dan citra merek, dengan nilai t hitung lebih besar dari t tabel (8,82176 > 1,66 dan 8,21137 > 1,66). Kepercayaan konsumen juga berpengaruh positif terhadap keputusan pembelian ulang, dengan nilai t hitung 3,79047 > 1,66. Citra merek yang positif berpengaruh signifikan terhadap keputusan pembelian ulang, dengan nilai t hitung 4,79536 > 1,66. Secara simultan, kualitas pelayanan, kepercayaan konsumen, dan citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian ulang, dengan nilai F hitung 214,263 > F tabel 3,96 dan tingkat signifikansi 0,000 < 0,05. Penelitian ini merekomendasikan PT. BFI Finance untuk terus meningkatkan kualitas pelayanan, menjaga kepercayaan konsumen, dan memperkuat citra merek melalui inovasi layanan dan komunikasi pemasaran yang efektif.
Strategi Omnichannel dan Retensi Pelanggan: Analisis pada Industri Ritel Modern Indonesia Anur Rahmah Tiawulandari; Ikraman; Indah Sofia Ningsih
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/hqwbs705

Abstract

This study analyzes omnichannel strategy as an integral component of marketing management in enhancing customer retention within the Indonesian modern retail industry. The acceleration of digital transformation has reshaped consumer purchasing patterns, leading to increased expectations for seamless interactions across physical and digital channels. This research employs a quantitative explanatory approach supported by empirical evidence and official industry data to examine the relationship between omnichannel implementation and customer retention outcomes. The findings indicate that well-integrated omnichannel strategies strengthen customer experience consistency, improve relationship quality, and foster repeat purchase behavior. From a marketing management perspective, omnichannel integration enables firms to optimize the marketing mix, align communication strategies, and manage long-term customer relationships more effectively. These results highlight the strategic importance of managerial coordination across channels in achieving sustainable customer loyalty and maintaining competitiveness in the modern retail sector.
Design of A Web-Based Marketing Data Information System to Improve Product Marketing Efficiency at CV San Amerta Romoro Anur Rahmah Tiawulandari; Ahmad Holidin; Haryanto Haryanto; Andri Cahyo Purnomo; Mohammad Fauzan Nawawi
Technema: Journal of Intelligent Engineering and Computing Vol. 1 No. 2 (2026): : June: Technema: Journal of Intelligent Engineering and Computing
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

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Abstract

Effective marketing activities require centralized, structured, accurate, and accessible information. CV San Amerta Romora previously managed government institution data, vendor information, product data, Inaproc links, company profiles, and brochures through separate files and storage media, creating difficulties in data retrieval, updating, and information consistency. This study aimed to design a web-based marketing data information system to improve the efficiency of internal marketing information management. Data were collected through observation, interviews, and literature review, while the existing system was analyzed using the PIECES framework. System requirements were modeled using Unified Modeling Language, including Use Case, Activity, Sequence, and Class Diagrams. The system was implemented using Laravel, Filament, and Fortify, with role-based access for Admin and User/Sales. The proposed system integrates marketing data, document management, requests, and notifications within a centralized portal. Black Box Testing was conducted on authentication, data access, data management, request processing, notifications, and access control functions. The testing involved 19 functional scenarios, and all scenarios produced results consistent with the expected outputs. The system provides a structured platform for improving marketing data accessibility, retrieval efficiency, data control, and internal information management at CV San Amerta Romora.  
Co-Authors Ahmad Holidin Andri Cahyo Purnomo Haryanto Haryanto Ikraman Indah Sofia Ningsih Masaniat Ndruru Mohammad Fauzan Nawawi